There is a time in every Marine F-18 pilot's life when he has to land on an aircraft carrier for the first time at night. Notice that I said "has to." The first night landing is anything but a good deal. It is just about the most dangerous thing that I can ever remember doing. However, as a carrier pilot in the United States Marine Corps, I am proud to be in the ONLY country that lands its aircraft on a carrier at night — crazy as it may be.
For me, that first night landing started out on "Cat 1." (The "cat" is the catapult mechanism designed to get your 45,000-pound airplane from 0 to 165 miles per hour in about 2 seconds.)
There I sat on Cat 1 with my knees shaking for what seemed like hours while waiting for the ground crew to finish its final checks on my aircraft.
When all the checks were complete, I ran the throttles to maximum power and gave a salute to the man who held my life in the balance with the catapult launch button.
He pushed the small green button that sent me propelling into the cloudy darkness off the San Diego coast.
Some time, long ago, some Navy guy got the idea that it would be a solid idea to give pilots some extra time in the air in order to get comfortable before making their attempt at the carrier deck. Of course, what this guy failed to realize was that the entire time you are flying over a carrier, you are far from comfortable.
This guy probably got a medal while pilots everywhere spent 30 minutes in anxious anticipation of the inevitable, wondering, "Can we get this over with, please?!"
I spent my own comfort time trying to keep calm, cool, and collected, but of course I was a bundle of nerves.
That said, it really was a beautiful night. The stars were out. The full moon was bright. Everything was quite nice. Well — almost everything. You see, starting at 700 feet above the water and ending at about 1,200 feet, there was a very thick cloud layer.
Normally, this layer would not be too much of a problem. I'd had hundreds of hours of training to teach me to fly through clouds just like this one. Only, on this particular night, the cloud layer would be the source of a significant problem for me.
"No problem," I thought. "I've been here before; just a simple descent on my glide slope final course and I will be out of this cloud in no time."
That's when I almost killed myself.
As I descended into the cloud layer 1,200 feet above the water, I was completely overcome with vertigo.
Let's play make believe for a moment. Pretend that you are standing blindfolded in the middle of a room and someone spins you around about 20 times, then just stops you cold. That dizzy, disoriented feeling is vertigo. Normally, vertigo is just uncomfortable, but in a high-performance fighter it can be deadly.
On that first carrier landing approach, my brain started to lie to me. I felt a gentle rolling sensation to the left telling me to move the stick to the right to correct the airplane.
But just as I was about to turn right, I took a look at my Heads-Up-Display, which is the instrument that tells a pilot whether he is climbing, descending, turning right, or turning left. My instruments revealed the impossible:
I was flying straight and level!
All the while it felt like I was tumbling out of control, in a death spiral to the left. My whole self was screaming, "Roll right! Roll right! You are going to crash!"
Just as I was about to turn the airplane to the right (which would have inevitably led to my death), I heard a small, still voice in the back of my head say,
"Trust your instruments."
That night, I had to choose from the following: trust myself or trust my instruments; trust my instincts or trust my training.
Webster's Dictionary defines vertigo as "a disordered state in which the individual or the individual's surroundings seem to whirl dizzily; a dizzy, confused state of mind."
I define it as the condition that nearly killed me.
Webster's defines training as "forming by instruction, discipline, or drill; to teach so as to make fit, qualified, or proficient."
I define it as the discipline that saved my life.
I listened to my training that night, and it made all the difference in the world. I landed successfully and rolled out of the landing area.
I would like to tell you that the reason I am alive today is due to my quick thinking, my superior piloting skills, and my above-average intellect. I'd love to take credit for the work that I did that night and to pat myself on the back.
I cannot do that.
I must give credit where credit is due. I have a legacy to thank — over 100 years of aviation excellence passed from pilot to pilot, from instructor to student, until it reached me, when my own instructor said, "Ed, when all else fails, trust your instruments."
For those of us who must make life-changing decisions, I am fully convinced that the quality of those decisions is determined well before the day the decisions are made.
The decisions you will make tomorrow are based on the habits and the experience you have built throughout your life. In short, what you decide will be a function of who you are; and who you are will be a function of your training.
So with that in mind, here are 3 quick tips for more speed and success…
1. Focus on the Target.
The "Target" is your mission, your God-given task in life. As an entrepreneur, your job is to know your mission and then to do it. Having coached over 450 entrepreneurs 1-on-1 I can tell you that very few naturally focus on their mission. The fact is, everyone is so busy, it's hard to "focus."
If you want to go deeper, here is a video on achieving more focus.
2. Attract and Repel
Average marketers try to attract "everyone" and by doing so they attract no one. That's because great marketing makes people choose sides. Great marketers speak in such a way to attract the kind of people who stay, pay, and refer. Your job is to communicate boldly what you believe. Then let the chips fall.
When you do that, you'll make lifetime champions. I go way deeper on this point in the video below…
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