Fwd: steve, is it a business or a hobby?

-------- Original Message --------

Subject:	steve, is it a business or a hobby?
Date:	Mon, 25 Aug 2014 19:00:00 -0400
From:	Jim Palmer - The Newsletter Guru <guru@thenewsletterguru.com>
Reply-To:	guru@thenewsletterguru.com
To:	steve <stevescott@techacq.com>

Hey steve, If you are paying yourself, building wealth, and creating a future nest egg, then it's a business. If you're not making any money, then it's a hobby. Being able to pay yourself makes all the difference. Like it was yesterday, I can remember the gut wrenching feeling that quite literally made my stomach do flip flops and had me questioning if I was pursuing the right path or simply wasting my time as an entrepreneur. Was this a business or just a hobby?? It wasn't that long ago when on 'bill paying' day I would pay what I could to the most important vendors and then low and behold, my available bank balance would be zero and that meant me, the President of the company I founded, I was yet again not going to get paid. How was that possible?? Have you been there, steve?  Perhaps you're there now. WHY AM I WRITNG A SERIOUS & PERHAPS DEPRESSING EMAIL TODAY?? To be candid, I felt compelled to do so. You see, as I was enjoying being on my boat this weekend, I kept thinking how we are six short days from closing the doors on my next Dream Business Academy and there are still five seats available. And when my mind thought of who could or should be in one of those remaining five seats, I thought of a few entrepreneurs or small business owners who are really struggling and would like to attend, but just can't bring themselves to push the 'go' button. So, as I said, on the off chance they'll read this email, I felt compelled to give a little straight talk, or tough love, to see if I can sway them (or you) into taking action and beginning the journey to a Dream Business. Back to my 'no money to pay the President' story ... steve, if having no money to pay yourself sounds familiar to you, I want you to know that it is definitely possible to turn things around and not only be able to pay yourself well, but create a business that will have you smiling every day and feeling proud. I know this because I've done it for myself and I've helped several other entrepreneurs and small business owners turn their lives and businesses around too. WARNING:  I am not about to tell you about some pie-in-the-sky new widget or secret marketing strategy that will create a 6 or 7 figure business nearly overnight. If you know me at all you know that's not how I roll. The Dream Business Blueprint that I want to share with you requires some hard work, patience, and it also requires you to make an investment in your future growth and profitability. If hard work, patience and investing in yourself and the future business you want to have are things that you're opposed to, then with all due respect, stop reading now and enjoy the rest of your weekend with my sincere wishes for success. The Time to Act is NOW! steve, I urge you so stop waiting for things to get easier and decide today that you are ready to turn the corner and start creating your dream business. Decide today that it's finally time to create your dream business and enjoy the lifestyle you want and deserve, and I can help you do it! MY SIMPLE PROMISE: Spend a few days with me, my team, and several other smart entrepreneurs action oriented entrepreneurs in Philadelphia and I'll personally reveal to you step-by-step how to create a million dollar platform on a shoestring budget. I'm ready Jim, take me to registration! It doesn't matter what kind of product or service you sell … I taught the first Dream Business Academy in Las Vegas to a sold out room and the reaction was 100% WOW and many big breakthroughs happened. At this Dream Business Academy, I'm adding two more important modules. How to Build Your Speaking Platform Plus, a topic every entrepreneur wants to know more about! How to Write and Speak Magnetically Engaging 'Seed-based' Copy! These two modules would be worth your entire investment! I'm ready Jim, take me to registration! Dream Business Academy is Not Your Run of the Mill Event! The entrepreneurs and small business owners that attended our Las Vegas academy literally could not believe how much I pulled back the curtain on my business and shared everything about my entrepreneurial journey … the struggles, turning points, lessons learned, and big success principles, and literally every part of my Million Dollar Platform was revealed for all to see, learn from and implement in their business. The Dream Business Academy is different from just about every other event you've attended for four important reasons. While I teach multiple marketing and growth strategies, I also teach important mindset principles. In fact, one of the most impactful sessions in Las Vegas was titled: Mindset: Money and Success and during this module I shared in great detail about my early struggles with debt and no cash flow and how I finally broke through and was able to build several successful businesses. This is also not your ordinary event where you listen to one speaker after another try to inspire you and tell you that with a simple tweak, some new software or widget, and just maybe an expensive membership program, you too can create a booming 7-figure business working only 2 days a week in as little as 60 days with little to no extra effort on your part! Yeah, right! I have to admit, that would be 'oh-so-cool' to grow a six or seven figure business instantly and with little to no effort. But if you're anything like me, we both know that's not reality! The Create Your Dream Business Now Academy is NOT A PITCH FEST! It is content driven and when you wisely choose to attend Dream Business Academy -Philly please come prepared to not only learn but also 'work on' creating your dream business. Finally. My Dream Business Academies are small intimate events. Against all advice I received from some smart entrepreneurs whose opinions I truly value, I intentionally only rent small rooms. My gut told me that with a smaller group the information would be more easily absorbed and valuable connections made. Wow, was I ever right! Not only was I able to personally connect and talk with every single person in the room, but the other entrepreneurs also were able to connect, make some new friends, and a lot of sharing was done that I know would not happen if we had hundreds of people in the room. So, the Dream Business Academy will stay a small intimate event! I'm ready Jim, take me to registration! If Not Now, When? If you are not currently enjoying the kind of fast growth and high profitability in your business that you want and deserve, then you need to take action now and claim one of the remaining five seats for Jim Palmer's Dream Business Academy – Philadelphia. The doors are closing for good on Friday, August 9th. During the two-day 'seminar' portion of the event I will conduct a few live 'hot seats' which are always popular and just as valuable for the audience as the person in the hot seat. As I said, I'm very good at spotting hidden opportunities and during the Las Vegas event we defiantly hit a few hot seats 'out of the park!' Mastermind Your Way to Higher Profits If you like masterminding and brainstorming ideas with other smart entrepreneurs then I strongly encourage you to also attend the optional third day in person live mastermind. Whether you have a hot seat or simply witness the action as others get their business analyzed – you'll walk away completely energized, excited, and with a pad full of actionable notes! Okay, you convinced me Jim, take me to registration! Here's a sneak peek at what you'll learn at Jim Palmer's Create Your Dream Business Academy! • How to Market and Grow a Profitable Business Even in a Crappy Economy • How to Create a Million Dollar Multimedia Platform on a Shoe String Budget! In this never before seen jaw dropping presentation, I will reveal, teach, and 'demonstrate before your eyes' how I can do a video and podcast every week in addition to everything else I have going on. Do NOT miss this. That's right; I'll create an episode of Newsletter Guru TV and Stick Like Glue Radio, edit and launch them in about 30 minutes or less!! Don't miss this!!! • The Art of Positioning: If you're tired of cold-calling and constantly trolling for new clients just to pay the bills every week, do not miss this. I will teach you how to brand and promote yourself and your business so prospects and customers are magnetically drawn to you – with little to no price resistance! • The Secret to Creating a Ton of Content and The Powerful Strategy of Being Seen Everywhere without Losing Sleep! • My 'Behind the Scenes Killer Strategies on How to Repurpose Content over and over again without boring your community or getting slapped by Google (this session alone is worth the price of admission!) • How to 'Be Seen Everywhere' and how to secretly 'follow' your prospects around until they buy! (This session got a standing ovation!) Okay, you convinced me Jim, take me to registration! • Outsourcing and Team Building: I will show you how I outsource and how I created a support team so you can speed up your growth. I'll also reveal a killer strategy that will have everyone on your team feeding you great business building ideas on a regular basis! • How to Leverage and Synchronize Multiple Marketing Platforms • How to Become the Author of Multiple Books - fast! I get asked a ton of questions on how I wrote five books in five years while running multiple businesses and in this session, I will reveal everything! I'll describe how I wrote each book quickly and without spending a boatload of money (the shoestring part!) • Retention Profits: I'll teach you exactly, step by step, how I got my average client to stay three times as long, spend more money, and refer more. As a bonus: I will reveal the secret strategy that I use that has some clients continue to pay me after they cancel! • The Secret to Creating Multiple Streams of Revenue selling programs and products that your customers and clients actually want! This will be a very personal look behind the curtain of my business and I'll reveal how and why I set up each revenue stream and how I run them all without any employees and a team of virtual assistants. • My Big Drivers to Success. Because mindset is so critical to your success, I'm going to share some very personal things about me, what drives me every day, and I'll also reveal my Six 'Big Drivers' to Success. Okay, you convinced me Jim, take me to registration! • Why I Quit. And in another first, in a very candid and personal discussion, you'll learn why after four years of intensely hard work, following devastating unemployment and cancer, I decided to close my first multiple six figure business to pursue a different strategy. If you feel stuck in your current business model, this might be the 'ice breaker' and encouragement you need to finally consider a different approach to your business. Don't Risk Getting Locked Out - Register Today at www.DreamBizAcademy.com What To Do Now: Go immediately to www.DreamBizAcademy.com and claim one of the last five seats. The simple reality is that there will be a small group of entrepreneurs and small business owners who join me in Philadelphia to work with me on creating their dream businesses. The only question is, will you be one of them? So steve, do you have a business or a hobby? To Your Success, Jim Palmer The Newsletter Guru P.S. There are only five seats remaining and the doors close on Friday, August 29. Please register today before you get locked out!

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Fwd: The single biggest myth about authenticity

-------- Original Message --------

Subject:	The single biggest myth about authenticity
Date:	Tue, 19 Aug 2014 09:15:15 -0400 (EDT)
From:	Steven Washer <steve@brainyvideo.com>
To:	stevescott@techacq.com

Having trouble viewing this email? Click here Hi Steve,   Caution: You may find this controversial, but I hope you'll follow me all the way to the end. I promise this will make sense.   Yesterday we talked about the importance of presence in powering your on-camera performance. And I promised to talk today about how presence ties together what you say and what people hear.   Alrighty then. Time to go down the rabbit hole!   Authenticity. We all like it. Heck, I even have it in the title of my website. (Authentic Video Marketing)   I also know, because I hear it from my community, that being authentic is important to them, too.   Good thing. It also happens to be the most valuable currency in the world. Without it you're just a huckster. With it, the sky's the limit, right?   Well, not so fast.   The problem with being authentic is that you aren't the one who gets to decide that. And definitely not when you're starting something new.   And this can be a very difficult hurdle to overcome if you'd like to create some authority in your market. Many never do.   Now, you can let that frustrate you or you can overcome it like the dawn overcomes the night…   So the unfair thing is that you can be as authentic as you like. In one respect, it doesn't matter. If your audience thinks you're phoning it in or being a phony, you might as well be.   The big problem is that others are constantly judging you. We might as well acknowledge it. Other people make the determination as to whether you are going to be the authority.   And you have no control over that decision.   And here's where things get a bit murky. Most people think it's authenticity that helps you build authority. I can't begin to express how negligible a contribution that really is.   In fact, that may be one of the most crippling beliefs holding people back from succeeding in their marketing.   The problem with authenticity is that it's only the beginning. You have to build on it.   A hotel site with only an authentic concrete foundation slab is at a severe disadvantage to the hotel built on sand, but with clean spacious rooms and a lovely lobby.   Ah, but if the comfy hotel with a good authentic foundation adds guest suites, a complimentary minibar, fitness center and cabana boys, then when the rains wash away the hotel built on a foundation of sand, the authentic hotel will be left standing.   So in terms of your business, authenticity is certainly the best long-term business strategy.   But what about the short term?   Assuming you're attracted to being authentic yourself (and I seriously doubt you'd be here if you weren't) the next step is to amplify your presence. Why is this?   Well, when you're being the best "you" you were meant to be, your audience is free to be who they were meant to be. In other words, you give them permission by giving yourself permission.   This takes a little self-analysis. You need to think about what you're like when you are at your best and most attractive.   So here are a few important questions to get you started. Remember, this is when you're at your best…   Are you relaxed? Probably.   Are you on fire? Maybe. Some people are at their best when they're 'other focused'.   Do you move around a lot? My Scandanavian friends would never go with this one!   What do you love talking about one-on-one?   What kind of person makes the best audience for you? A friend? A stranger? (not for most people, but maybe you prefer the company of strangers)    What do you friends say you're like? Laid-back, energetic, somewhere in between? That's important to know.   What people in your life carry the most authority with you? Your doctor, your accountant, your spouse, your students?   What's your favorite kind of music?   These are a few of the questions that it's really helpful to know the answers to when amping up your on-camera presence.   When you know this stuff and believe it, you can take it in front of the camera with confidence.   There's no confusion about who you are. There's no hesitation about if you should say it this or that way.   You have confidence because like Popeye, you can say "I yam what I yam."   Ultimately, this is part of what relaxes your audience. It doesn't make them feel talked down to or lectured at (even if you are a lecturer).   Your audience is much more likely to perceive you as authentic. And when your audience relaxes into that, you can teach and sell and deliver the goods.   But even this is not the whole enchilada. Not by a long shot! You might feel a little more relaxed, but presence is not just being relaxed and authentic, though it helps immensely!   There's one more aspect of authenticity that you've probably never given any serious thought because, frankly, so few teach it.   Come to think of it, I don't know anyone who does. The reason is that this concept doesn't come from the world of commerce, sales, marketing or sports.   It's known only in certain branches of psychology and the arts.   On your journey to Presence this is the main concept you have to learn. And for that we'll bring in a little bit of video reinforcement.   Tomorrow: the startling secret that helps you flip on presence like a light switch…the secret that's been hiding in plain sight your whole life.     Warm Regards, Steven Washer BrainyVideo.com             Privacy and Spam Policy: I don't give my email list to anyone. So you'll never get spammed from joining this list. To tell your friends: If you know someone who could benefit from this, feel free to forward it to them. www.brainyvideo.com    To Follow Me:   On Google Plus: https://plus.google.com/u/0/+StevenWasher Twitter: twitter.com/StevenWasher Facebook: facebook.com/brainyvideo Skype: Steven.Washer1 Blog: brainyvideo.com/blog On YouTube: youtube.com/swasher1 If you no longer wish to receive our emails, click the link below: Unsubscribe BrainyVideo 8 Juniper Road Windsor, Connecticut 06095 United States (860) 687-9849