Something that we've been hearing a lot lately is that people really enjoy the emails I write.
You'll probably think it's BS and I'm just tootin' my own horn but, quite honestly, we get a compliment about once per week.
Some of you receiving this know it's true because those compliments come from you guys.
So I thought I'd quickly breakdown my approach to email marketing...
I treat email in a similar fashion to how radio broadcasts treat radio programs.
I believe the analogy came from email marketing expert, Ben Settle, and it's something that's really stuck with me. (His approach is wildly different but the analogy was spot on for me)
A radio host is going to spend their time on the air entertaining you and informing you.
In between that entertainment and information, they're going to endorse and recommend products.
Listeners of that radio personality are more likely to purchase things from the person they've built a bond with (by listening to them daily).
We take the same approach to email...
Every Tuesday and Thursday we entertain and inform via our podcast episodes.
Every Saturday we give you a quick recap of the week and share other cool things we've found (more entertaining and informing).
And Monday, Wednesday, and Friday, we share info that also mentions offers that we endorse. These come in the form of blog posts, educational emails (like this one), videos about tools we use, and sometimes (full transparency) we'll send you an email that flat out makes an offer to purchase something.
I leave Sundays free. Basically just as a break for me from writing emails. (I have been known to mail on Sundays sometime when I have something I really want to share)
That's it. That's how we treat email.
I know what style of email I'm writing every day. I know we're providing insane amounts of value to the people that follow us. And I know that we're going to be able to keep the lights on over here because we've built enough trust with people that, when we recommend stuff, many of them buy.
This could be a good philosophy to test in your business?
Anyway... I thought I'd share that with you while it was fresh in my head.
If you want to get all sorts of tips, tactics, strategies, and resources mailed to your home every month, definitely become and Evergreen Profits Member. It's only $15 and promises to blow your mind month over month.
We appreciate ya,
Matt Wolfe
P.S. I'll often use the PS in emails to mentioned a secondary thing in an email. I don't want to take the focus off the main thing (the podcast, the newsletter, the offer) but I do want to draw attention to one other thing. For instance, I'll mention our print newsletter in the PS portion of emails on podcast release days. | |
