Sunday, December 26, 2021

Fwd: The (Very) Best Books I Read In 2021



---------- Forwarded message ---------
From: Ryan Holiday <ryan@ryanholiday.net>
Date: Sun, Dec 26, 2021 at 11:04 AM
Subject: The (Very) Best Books I Read In 2021
To: <Stevescott@techacq.com>


I read for a lot of reasons. I read for self-improvement. I read for entertainment. I read to make sense of this crazy world we're living in. And I read professionally—as a writer, if I'm not reading, I can't do my job. 

Every year, I try to narrow down all the books I have read and recommended in this email list down to just a handful of the best. The kind of books where if they were the only books I'd read that year, I'd still feel like it was an awesome year of reading. (You can check out the best of lists I did in 2020 (video), 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2011.)

The only difference between this year and past years is now I'm the actual owner of a bookstore (read about that here) and I have the extra benefit of having handed these books to people in real life and been able to see how much they helped them too. I promise you—you can't go wrong with any of these.

Enjoy!

 

Meditations (Annotated Edition, translation Robin Waterfield) by Marcus Aurelius
The fact that Marcus Aurelius was writing during the Antonine plague, that he may well have died of the Antonine plague created a different way for me to see and understand what Marcus was writing about. When he says "you could leave life right now. Let that determine what you do and say and think"—he was talking about that in a time when you really could leave life right now. When he talks about how there's two kinds of plagues: the plague that can take your life and the plague that can destroy your character—he was talking about the things that we're seeing in the world, that we saw on a daily basis in 2021. He was writing about a fracturing Rome, a contentious Rome when people were at each other's throats, when things looked uncertain, when an empire looked like it was in decline. So I got a lot, as always, out of reading Meditations (the Gregory Hays translation), which I keep by my bedside table (here's what mine looks like these days). But I was VERY excited this year because a new edition has come out, a fully annotated edition by Robin Waterfield, where for almost every passage, Robin provides the necessary context, gives insight into what Marcus was referencing, draws connections to other passages, etc. If you have not read Meditations, Robin's translation might be the one to start with. I also did a two-hour interview with Robin, which you can listen to on the Daily Stoic podcast (Part 1, Part 2). But whichever translation you go with, the amazing thing about reading Marcus is, year after year, he feels both incredibly timely and incredibly timeless. There's a reason this book has endured now for almost twenty centuries. 

How The Word is Passed: A Reckoning with the History of Slavery Across America by Clint Smith
We are going through a racial reckoning across the globe. There's a lot of people that are trying to capitalize on this. People who want us to be divided. People who don't understand their history. There's, of course, people who want to stick their heads in the sand about this too, choosing to ignore the history that challenges them or makes them uncomfortable. My understanding of America's history of racism and slavery comes from a deep study and reading of great minds like Frederick Douglass, Booker T. Washington, and Malcolm X. Last year, I re-read Ellison's Invisible Man and was profoundly impacted by Taylor Branch's epic three-part series on Martin Luther King Jr.—truly life-changing for me. But if I could get everyone to read one book to understand the legacy of racial divisions in this country, How The Word Is Passed might be that book. Clint goes and visits the most controversial monuments, plantations, slave pens, markers or moments in American history—from Monticello to the Whitney plantation to Confederate battlefields and cemeteries—and he explores what they mean, how they came to exist, the lies we've been told (or told ourselves about them). As it happens, my book store's building in Bastrop, Texas, dates to the Reconstruction period and is down the street from a particularly odious Confederate statue. Bastrop is actually a town that voted against secession. But then in the early 1900s, they put up a monument that was designed to celebrate, as one observer said, "the noble white-souled Southland." And one of the things I've been active in is exploring why it's there and what its actual history is— not the propaganda that it was designed to represent. And when I went down and spoke in front of the Texas historical commission about removing the statue (you can watch that clip here), Clint's book influenced what I said. I also interviewed Clint on the Daily Stoic podcast. Put your political predispositions aside, put your fatigue with or outrage about the issue aside either way, and read this book. It hit me very hard, and it's changed how I think about a lot of things. I think it will do the same for you.

The Choice: Embrace the Possible by Dr. Edith Eger
Dr. Edith Eger is a complete hero of mine. At 16-years-old, she's sent to Auschwitz. And how does this not break a person? How do they survive? How do they endure the unendurable? And how do they emerge from this, not just not broken, but cheerful and happy and of service to other people? The last thing Dr. Eger's mother said to her before she was sent to the gas chambers was that very Stoic idea: even when we find ourselves in horrendous situations, we can always choose how we respond to them, who we're going to be inside of them, what we're going to hold onto inside of them. Dr. Eger quotes the one and only Dr. Viktor Frankl, who she later studied under, "Everything can be taken from a man but one thing: the last of the human freedoms — to choose one's attitude in any given set of circumstances, to choose one's own way." It was this idea that allowed Dr. Eger to not only endure unimaginable suffering, but to find meaning in it. She went on to become a psychologist and survives to this day, still seeing patients and helping people overcome trauma. I had the incredible honor of interviewing Dr. Eger and the joy and energy of this woman, this 93-year-old Holocaust survivor, was incredible (you can watch our interview here). Of course, another incredible must-read in this category is Frankl's Man's Search For Meaning. It's one of my favorite books—one of the greatest works of philosophy ever produced. I wrote an article this year for The Economist about an idea in this book. The idea that while the Statue of Liberty is wonderful and beautiful and inspiring, there needs to be a corresponding statue on the west coast: the Statue of Responsibility. You can read that piece here. And then, mind-blowingly, a delightful gift from the heavens: there was a new book from Frankl this year. How? A set of never-before-published lectures and essays was discovered and published with the incredible title, Yes to Life: In Spite of Everything (with a nice introduction from Daniel Goleman). And really, I think that's what Dr. Eger did, that's what Victor Frankl did, that's what Marcus Aurelius did in the depths of the Antonine Plague and throughout what was an incredibly difficult and painful life—they said yes to life, in spite of everything. The world is hard, the world is unfair, the world can be horrendous—and certainly 2021 illustrated that in so many ways—but we say yes. We make the best of it. We choose our response to those conditions. It's the last of human freedoms.

Indian Givers: How Native Americans Transformed the World by Jack Weatherford
I have raved before about Weatherford's book on Genghis Khan (which I used in Ego is the Enemy), but I didn't know this book existed until I saw it mentioned in Sebastian Junger's Freedom. Then at the ranger station in Big Bend State Park in June, I saw the book in the gift store. It's not the most politically correct title, I will grant you that, but this book is INCREDIBLE! It's about the First Peoples, Native Americans, the people who were here first (in North and South America) and how our civilization has been shaped by their insights, by their ideas, by their innovations—all of which most of us completely take for granted. It's very rare that I read a book where there is nothing in it that I at least hadn't heard about before, but that's what I felt was happening on page after page of this book. Weatherford talks about their breakthroughs in agriculture, their breakthroughs in building, their breakthroughs in hunting, animal husbandry, all these things that you didn't know about. For instance, Benjamin Franklin gets the idea of a joining of all of the different colonies together from the Iroquois Confederacy at that time. How crazy is that? The idea behind the innovation that we in America take credit for actually belongs to the people who were here first. I sure didn't hear about that in school...Anyway, Weatherford is a master of making poorly understood (or misunderstood) cultures inspiring and relatable. Read this book for sure

More…
I can't leave it at just four books. I've always loved the "daily read" format, I've recommended some of my favorites here before, I've been lucky enough to publish one of my own, and this year I was even luckier to have been able to help Robert Greene bring The Daily Laws into existence. People ask me all the time, Where should I start with Robert Greene? This book is where (also we have a bunch of signed copies of his other books in the store too). I loved Martha: The Life and Work of Martha Graham by Agnes de Mille. My rule is that the older the biography, the better. New biographies tend to be trendy, they tend to be politically correct, they tend to focus less on what makes the person and more on a bunch of facts and details that don't really matter. Martha is an in-depth exploration of Graham's inspiration, of her excellence, of her practicing, of her obsession with craft. Next—I'm not a huge boxing fan, but I loved Victory Over Myself, the autobiography of Floyd Patterson—the first heavyweight champion to lose the belt and then win it back again, a civil rights activist, and someone who comes across as just a real stand-up human being. Reading Victory Over Myself then reminded me of another boxing book and another favorite, The Harder They Fall by Budd Schulberg. I'd read it at least two other times. The way I remembered it, when I read it the first time, I decided to quit my job in marketing, write my tell all book about it and become a better person. But as I re-read it, I went back to check when I actually bought it…it was in 2008. I stayed at my job for THREE MORE YEARS. I guess life does imitate fiction and growth is always more gradual than we'd like. As the Stoics talk about, it's not enough to know what's right, it's not enough to talk about what's right—ultimately, you have to do what's right. Which brings me to my last recommendation. This year I put out Courage is Calling, which I think is my best piece of writing but also, it's about exactly what Schulberg talks about. Courage isn't just running into a burning building or fighting it out on the battlefield. It's the courage to make that lifestyle change, to speak up about something that you know is right, to get involved, to do the hard thing, to do the unconventional thing. That's what Courage is Calling is about.

Children's Books
And as far as kid's books go, we read quite a few that really stuck with us. Her Right Foot, The Boy, the Mole, the Fox and the Horse, Outside, Inside, and What Does It Mean to Be an American? This was our second year of reading A Poem For Every Day of the Year by Allie Esiri. And it was one night as we were getting ready for bed that my oldest asked me to tell him the story of Marcus Aurelius. This is something I had been thinking about for a long time because a lot of people ask me how they should teach Stoicism to their kids. I started to tell my son a story that we came to call, The Boy Who Would Be King. 

You can pick up copies of many of the books recommended above at The Painted Porch, Amazon, your local independent bookstore. But it doesn't matter to me how you get these books, I just care that you read them, that you put the time into reading. And if you want some advice on how to be a better reader, how to really dig in and get the most out of the books you read, check out my video on how I break down books, take notes to remember everything I read, and use what I read in my own writing. 


Join me in the 2022 Daily Stoic New Year New You Challenge—a set of 21 actionable challenges, presented one per day, built around the best wisdom in Stoic philosophy.

--

As always, I appreciate you supporting my bookstore, The Painted Porch. Please note if you do buy online from The Painted Porch, your books will be packed and shipped by us here in Bastrop, Texas! Just remember, we're a small shop...be patient and kind. And with that, I hope that you'll get around to reading whichever of these books catch your eye and that you'll learn as much as I did. 

You're welcome to email me questions or raise issues for discussion. Better yet, if you know of a good book on a related topic, please pass it along. And as always, if one of these books comes to mean something to you, recommend it to someone else.

I promised myself a long time ago that if I saw a book that interested me I'd never let time or money or anything else prevent me from having it. This means that I treat reading with a certain amount of respect. All I ask, if you decide to email me back, is that you're not just thinking aloud.

Enjoy these books, treat your education like the job that it is, and let me know if you ever need anything.

All the best,

Ryan

 
This email was sent to Stevescott@techacq.com
why did I get this?    unsubscribe from this list    update subscription preferences
Ryan Holiday · 906 Main St # 274 · Bastrop, TX 78602 · USA
 

Tuesday, December 21, 2021

Fwd: 20 insights from our 968 person conference last week



---------- Forwarded message ---------
From: Richard C. Wilson <clients@familyoffices.com>
Date: Tue, Dec 21, 2021 at 7:54 AM
Subject: 20 insights from our 968 person conference last week
To: <stevescott@techacq.com>


 
Jeff- richard and kevin-1
Last Monday we hosted our Family Office Super Summit and we had over 700 attendees that came to the venue and another 500+ that watched our event live and 57 investors & investment professionals on stage.

Our discussions focused on specific niche trends investors are focused on today, adapting to pandemic economy, how investors are investing in the healthcare space, and an entire panel of experts and thought leaders in the world of blockchain and cryptocurrencies, just to name a few. 
Below I have listed my top takeaways and learning points from our investor discussion panels 

1. Having specialized knowledge in a specific niche area is more valuable today than ever. Without it, you seem generic and it makes it difficult to choose you over others. 

2. Money likes speed and patience - you must move fast to add value and to make progress but be patient with seeing results. Desperate money doesn't make money.

3. Be authentic be genuine and real. Savvy and sophisticated respect people who aren't afraid to be themselves and can quickly see through prevention. 

4. Structuring a deal that makes it highly favorable to the investor will matter more than the business or investment strategy itself. Both investors and those raising capital need to put more time and energy into understanding what makes for a well-aligned investment.  

5. Investors are worried about paying too much in taxes. Have you learned all of the ways that your deal is attractive from a taxation angle? And are you sure you know all the tax advantages there are to know about your offering or portfolio? You'd be surprised how many people don't know. 

6. There is more capital available now than ever before, this has implications for both those raising capital and allocating it.

7. Family offices want to work with those who have an institutional polish - rushing an investor to close, being close-minded on how to structure the deal, and not adding value and always asking for things, (like their time and for them to review documents) hurts your chances of closing the deal. It's a give and take. Not a take and take. 

Super8. Kindness is the most advanced strategy. People are so focused on themselves and their own goals they forget about building genuine rapport and the importance of charisma. 
 
9. According to our panelists short duration, income, local, tax-efficient, and already cash flowing investments are winning more allocations than others right now.
 
10. Consistency is key - the largest of partnerships get done with those who have been relied upon for years, seen for years, and have put developed their strategy through concentrated effort over time.
 
11. Cryptocurrency, Blockchain, FinTech, and VR investments are frequent among family office circles now.  Even those in real estate and accounting are seeing the impact of new technologies coming to their spaces and will see their business models change is what several panelists commented on.

Here are also some insights from one of our headline speakers, billionaire and serial entrepreneur Jeff Hoffman: 
  • We come to learn that it is the value of the people that you work with the provide the value of your company.
  • Write Goals in a mirror ( You can't hide from them)
  • Did you get closer to your life goals or is it another December?
  • Study an industry, solve a problem, become valuable to key players. 
  • Be a long life learner. If you keep going you will switch and industry
  • Your success is someone's miracle
  • Nobody cares how many deals you got done, what really matters in your life?
  • Do you love the way your life turned out?
  • There is no shame in having a lot of money, only shame in not doing anything good with it
We are back to hosting live events consistently and invite you to visit our homepage regularly to see the dates for our upcoming events.  Thank you for following our work and if our investor club can be of help to you as an investor or company CEO or investment professional in 2022 please let us know. 
 
Richard Panel

Richard C. Wilson
Founder and CEO
Team Help Line: (305) 503-9077
Family Office Club
11445 E Via Linda Suite 2-623
Scottsdale, AZ 85259
http://FamilyOffices.com

 


Update your email preferences. The Family Office Club team is located at 11445 E Via Linda, Suite 2-623 in the village of Scottsdale, Arizona

Sunday, November 28, 2021

Fwd: Day 1: Here’s how to read a stock chart like the pros.



On Nov 25, 2021, at 5:31 PM, Investor's Business Daily <reply@email.investors.com> wrote:
Find out what all the lines mean and why they matter for investors.

Wednesday, November 24, 2021

Fwd: Tell, Show, and Ask



---------- Forwarded message ---------
From: Taki Moore <takimoore@moreclients.com.au>
Date: Wed, Nov 24, 2021 at 1:12 PM
Subject: Tell, Show, and Ask
To: steve Scott <stevescott@techacq.com>


Hi steve

You're committed to running a 90-minute workshop with your clients.

Awesome!

The fact that you can even run a workshop in the first place means you've got enough clients to make a workshop viable. It also means that you've got a lot of people who love what you do and want to learn from you.

That's exactly what we want as coaches.

Still…

90 minutes…

That's a hell of a lot of slides, right?

It's in trying to fill all 90 minutes with slides that I see a lot of coaches make a key mistake. The simple fact is that the people in your workshop don't want to sit there and listen to you drone on for 90 minutes.

Sounds harsh.

But it's true.

And we're all the same! If you talk to your audience solidly for 90 minutes, they're going to disengage and stop paying attention to you. That means they're not getting the value that you want to deliver in your workshops.

So, how can we solve this 90 minutes of slides problem?

Simple!

We don't create 90 minutes of slides!

Instead, we split our 90 minutes into three segments:

  1. Tell
  2. Show
  3. Ask

The Tell segment is the simple one.

This is where your slides go. Only now, you're spending 30 minutes talking to your audience instead of 90. That means a third of the work for you and a more engaged workshop! You use this section to set the frame for the workshop.

Then we have the Show segment. 

This is where the focus switches to the group. Usually, you'll go into model town here. You'll draw up your model and discuss it with the whole group. You might even send people out into breakout sessions to talk about the model between themselves.

Finally, we have the Ask segment.

Now, you're focusing on the individual in their chair. Your biggest tool here is your worksheets because you're going to ask each individual to do some work based on what you told and showed them.

Split your 90-minute workshops into these three segments and you haven't got to worry about disengagement anymore.

You won't have to deliver a tidal wave of content.

Plus, you'll get your people involved with the session!


Taki '90-Minutes' Moore


P.S. Whenever you're ready... here are 4 ways I can help you grow your coaching business:

1. Grab a free copy of my book

It's the roadmap to attracting prospects, signing clients, and scaling your coaching business. — Click Here

2. Join the Coach Dojo and connect with coaches who are scaling too

It's our new Facebook community where smart coaches learn to get more income, impact, and independence. — Click Here

3. Join our CLIENTS Program and get clients.

If you're under $10k a month right now: I'm working with a few coaches for the next 10 weeks to help them sign clients, and hit $10k/m  — without ads, funnels, or tech. If you'd like to get some clients this month, reply to this email with the word CLIENTS, and I'll get you all the details.

4. Work with me and my team privately

If you'd like to work directly with me and my team to take you from 6 to 7 figures... just send me a message and with the word "Private"... tell me a little about your business and what you'd like to work on together, and I'll get you all the details.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

.


 
If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
Million Dollar Coach, PO Box 1144, Newport Beach, NSW 2106

Fwd: Steve This email is an experiment. Read the entire article without clicking. Channel Elon Musk and pivot your ass off!



---------- Forwarded message ---------
From: Robert Steven Kramarz <robk@intelliversity.info>
Date: Wed, Nov 24, 2021 at 11:22 AM
Subject: Steve This email is an experiment.  Read the entire article without clicking.  Channel Elon Musk and pivot your ass off!
To: <stevescott@techacq.com>


Steve The 21-point checklist in this article will save you a ton of grief.  Read on!

Hello Steve,

If you could ask Elon Musk for advice on your business pivot, you would! Right?

 

You already know that Mr. Musk is now the wealthiest business owner on the planet, leaving aside only the Queen of England and Vladimir Putin possibly.  By now it's clear his success is not a matter of luck, succeeding as founder or co-founder of multiple companies, most notably PayPal, Tesla Motors, and SpaceX.  He's the king of innovation; the master entrepreneur; what I call a "vision master."

 

You on the other hand are not so successful in your current ventures yet, and you are thinking seriously about a major pivot.   What would Elon say if you asked him how to pivot your company?
 
You can't of course know the answer, but you can guess based on the way he seems to make decisions.  Let's summarize some things we know about Elon's methods. Think of this as a checklist. In fact, turn it into one:
 
  1. Start with first principles – check your premises
  2. Integrate vertically
  3. Acquire broad knowledge – know enough on each topic to be able to challenge your experts
  4. Do what makes the most difference in the world
  5. Use a narrow prism to make decisions:  make decisions through the prism of a specific legacy (such as, for Musk, will it enable or retard a self-sustaining colony on Mars?)
  6. Look ahead by decades
  7. Inspire investors with your vision
  8. Make sure investors trust you personally
  9. Invest your own money
  10. Work long hours, as long as needed
  11. Do what you have fun doing
  12. Trust your Execution Master to handle day-to-day operations
  13. Don't be afraid to be outrageous
  14. Embrace your uniqueness (on the spectrum, for example)
  15. Don't be afraid to let people go
  16. Hire people much better than you are in particular areas
  17. Set ridiculous deadlines
  18. Challenge your people to meet or beat your ridiculous deadlines
  19. Don't sweat the details
  20. Get the timing right (not too early and not too late)
  21. Make sure you'll make money quickly
That's a lot to chew on.  Yet, it's superficial.  If you work for Mr. Musk, please connect with me and fill me in on what I missed.
 
More important, you're not Elon Musk.  You can't duplicate all these methods and especially the nuances.  But you can learn from them and get better when you pivot.
 
Let's get clear about what a business pivot is and is not.  According to Forbes Magazine, "A pivot means fundamentally changing the direction of a business when you realize the current products or services aren't meeting the needs of the market. The main goal of a pivot is to help a company improve revenue or survive in the market, but the way you pivot your business can make all the difference."  (Forbes, July 3, 2020).
 
Let me add that another common reason to pivot is that, even if your product does meet a market need, it's too expensive to market.  If it costs more than about 1/3 of your net revenue (after the cost of goods) to market your product, you won't make a profit.  According to Entrepreneur Magazine,  42% of startup failures report a lack of market need as a reason for failure, the most common reason given.  There had to be some need unless the founders were completely delusional, so it had to be that it just cost too much to find enough customers with that need and close the sale and keep it closed.
 
OK, that's enough of that.  If you haven't read enough about pivoting by now, search the term and read articles in Forbes, Entrepreneur, Inc., Harvard Business Review, all the regulars.  Read my own articles on the subject.  Intelliversity Business Pivot Articles
 
Then come back here to read something new and unconventional.
 
The sad truth is, there's no perfect way to find out how much it costs to market a product until you try.  And that's why survey after survey of investors shows that far more than 50% of startups required pivots between investment and exit.  If you count early pivots before major VC investment, it's 90% or more.  So like it or not, you're going to need to pivot.
 
So here's what I think Elon Musk would tell you about pivoting:  "You better get it right.  Unless you're pivoting a company still at the idea phase, you're going to spend as much or more as you've spent so far to complete a pivot.  Right to the point here, your investors may only tolerate one costly pivot." If you need a second major pivot, investors will chalk it up to poor decision-making.  "Pivot once, shame on you.  Pivot twice, shame on me."  In fact, most of your team will agree and leave.
 
So Elon would say "Get it right, or give it up."
 
To put it a different way, "If you don't get your pivot right, give it up and start fresh,"  Start with a new team, new investors, a new product.
 
So how do you get it right when you pivot, if you're Elon Musk? Answer:  After all is said and done, it's only #21 that really matters.
 
Make sure you're making money quickly, with the earliest version of your revised product or service.  Be a default-alive company. For example, at Tesla, Musk's earliest plans called for a high-priced roadster, then a high-priced Sedan, and then and only then the cars that would make a real difference in the world.

 

Likewise at SpaceX, the Falcon 1 was designed as the smallest useful orbital rocket, instead of building something larger and running out of money.  Only after proving it, did SpaceX graduate to the Falcon 9, which has been the real winner for SpaceX.  Now more recently, StarLink could bring in $30B / year. Starlink is a "pivot" by making SpaceX MUCH more successful.  But Starlink is a money-maker pure and simple.  And this makes it quintessentially Elon Musk.  As he would say, "Make sure you'll make money quickly."
 
In sum, the likely reason for your pivot is that your current product or service costs too much to market.  So now, as you pivot, you've got to make sure that your new product or service is profitable, i.e. you can market it for less than 1/3 of the net revenue, preferably much less - as taught by MIT's Professor of The Practice of Entrepreneurship -- Bill Aulet.
 
Please take your blinders off.  Don't be blinded by your great and glorious vision for the long-term future.  I think Elon would say, "Get the short-term right while keeping the long-term in your sights."  Do whatever market testing, and careful thought to get this right in your one and only major business pivot.
 
How do you do this?  How do you make sure your major pivot is profitable?  I recommend a diligent use of Disciplined Entrepreneurship by MIT's Bill Aulet.  Oh, what a system; it will get you to the desired level of profits when you pivot.  If you want step-by-step coaching this amazing system, set up a meeting with me right now.

 

Thank you,
Rob

 

Robert Steven Kramarz

Executive Director, Investor, Author
Fund Your Vision

 

P.S. Intrigued?  Grab a slot on my calendar to discuss how to use this to get funded.
https://intelliversity.org/connect/

INTELL-FUND-HORIZ
     

"As an entrepreneur raising capital, if you do what everyone else does you should expect the same result (not much)."

     

To unsubscribe or manage preferences use the manage preferences link below

Intelliversity, 318 N. Carson St., Suite 208, Carson City, NV 89701, United States

Manage preferences