Fwd: From stranger to my first $125,000 VIP Day client...

Hey Steve,   I remember it very well...   It was the final session of Day 1 of my High End Selling Secrets event a few weeks ago.   Everyone was a little tired from a full day of learning, including me (I had to eat a banana to keep my energy up).   But I decided to sell my first $125,000 VIP day live on stage to demonstrate the Free Sessions That Sell process.   I had sold many $100,000 VIP days, but I decided to raise my price right there on the spot.   (I know, it was a little nerve-wracking for sure. Especially after a long day of teaching and standing up on stage!)   So here's what happened…   Everyone started to stroll back into the room after a satisfying dinner.   I then asked if anyone would like to undergo the Free Sessions That Sell process live on stage.   Almost everyone raised their hand and using my intuition, I picked Brad.   I pulled up a couple of chairs, gave Brad a big hug, and got started with the intro session.   Fast forward to the end of the session, Brad signed up for a $125,000 VIP day after taking him through the Free Sessions That Sell process.   Here are the highlights of how I worked with Brad on stage so you can implement for your own intro sessions:   1. I didn't try to "sell" Brad on my coaching.   The truth is I don't need any more clients.   And even though you may be growing your business, that's the mindset you should have when doing your intro sessions.   The mindset you should have is:   "I am offering coaching. If anybody decides to go for it, I'm excited for them."   This conversation wasn't trying to sell Brad on anything.   I was trying to find out what he needs and see if what I have to offer can help him.   If Brad was interested, then I'll tell him what I have and how it works.   If he wasn't interested, then I wasn't going to tell him about it.   It's a lot tougher to get on an intro session call with the mindset of, "Gosh, I need to pay my mortgage next month and my car payment, etc."   I should know, because I've been there!   The money from the clients is great, but you don't want to be in a place where you're needy for it.   Even if you do need the money, you want to shift your mindset from a place of neediness to a place of "I don't need any more clients" when you're on an intro session.   You want your prospects to get the coaching for what it can do for them far more than what they're going to pay you.   2. I made sure Brad got value on the intro session.   I asked Brad what kind of an income he wants to make with his coaching business.   I also asked what his dream coaching business and life would look like if he could push a magic button.   I could tell Brad never really thought about these questions because I had to dig a little deeper.   He finally told me he wanted to work 4 hours per day and only work 4 days per week.   He also told me he wanted to travel all over the world with his wife.   In other words, Brad got massive clarity during his intro session regarding what he wanted in his coaching business.   He even told me after he eventually signed up for coaching that he got a lot of value out of that intro session, which is why he decided to sign up for a VIP day with me.   Remember, a prospect can still get a lot of value out of an intro session,  even if they don't end up working with you…   …especially if you follow my Free Sessions That Sell process.   3. I asked Brad what would hold him back from his dream coaching business.   Brad told me not knowing how to approach potential high end clients could hold him back from having the business he wants.   He also told me he had his own blocks (shyness, fear, doubts) that could sabotage his goals.   In other words, Brad quickly saw the gap between where he is now, and where he wanted to be in his coaching business.   I then told him he could achieve the business of his dreams by himself, but those doubts and fears could come up and hold him back.   He quickly nodded his head and recognized he needed help.   Finally, I told Brad we could work through those doubts and fears during our VIP day.   I also told him we could create a plan for finding high end clients that would support the business and income he desires.   It was a quick decision for Brad because he immediately saw the value in hiring me for a VIP day.   He saw how working with me would help him close the gap between where he currently is in his business, and what he wanted to achieve.   So that's a snapshot of how I took Brad from a stranger at one of our events, and turned him into my first $125,000 VIP client.   If you want to sign up high end clients (whether high end for you means $5K or $125K), I hope this helps you sign up more of them.   Big Love, Christian   ps. Whenever you're ready... here are 3 ways I can help you grow your business:    1. Grab a free copy of my #1 best selling book Get Clients Today   You'll discover what to say and do to get potential clients to sign up and work with you — Click Here   2. Join the "Get Clients Today" community and connect with coaches, consultants, and healers who are getting clients too   It's our Facebook community where you receive valuable content and tips about how to get clients and grow your business and you'll get to interact with me — Click Here   3. Work with us privately   If you'd like to work directly with me and my team to finally get all the clients you want... just reply to this message and put "Private" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!                 ------------------------------------   C Mickelsen  CEO, Future Force, Inc  936 SE 1st Ave #943 Miami, FL  33130  USA  www.CoachesWithClients.com (800) 492-7152   Discover More Business Secrets, Plus See My Personal Side By Following Me On... Facebook: christianmickelsen.com/facebook Instagram: christianmickelsen.com/instagram YouTube: christianmickelsen.com/youtube             Click to  manage your subscription ,  view our disclaimer and privacy policy , or to  unsubscribe .     Future Force Inc. 936 SE 1st Ave #943 Miami, Florida 33130 United States (800) 492-7152

Sender notified by Mailtrack 04/28/19, 9:58:39 AM

Fwd: 7 Lessons from Puerto Rico Masterminds!

---------- Forwarded message ---------
From: Selena Soo <selenasoo@s2-groupe.com>
Date: Fri, Apr 26, 2019 at 1:41 PM
Subject: 7 Lessons from Puerto Rico Masterminds!
To: <stevescott@techacq.com>

Hi Steve, Last Friday, I spoke at my dear friend Dr. Mark T. Wade's Puerto Rico Mastermind event for 6- and 7-figure entrepreneurs. I've been to a lot of mastermind events...and this was definitely one of the best! I loved that some of the sessions were literally held on the beach, or under palm trees in the resort pool.

As the host of my own year-long mastermind, I'm always looking for new ideas to improve the mastermind experience. Here are 7 things that I took away from this magical experience. 1) People are everything Yes, the mastermind is shaped by the content and agenda, but it's the people who are "the glue" that hold the mastermind together. Mark brought together some amazing speakers, including Jeff Walker (Product Launch Formula), Todd Herman (90 Day Year), Shaa Wasmund (top British entrepreneur and author), Yuri Elkaim (Healthpreneur), and Zach Benson (Instagram agency owner).

The attendees were incredible too – not only in their accomplishments, but also in their generous spirits. 50% of a great mastermind is making sure the right people are in the room. 2) Create unique memories Sessions alternated between the pool, beach, boardroom, and an outdoor tent. On the last night, we learned how to use coconuts to survive on an island, followed by dinner and dancing.

3) Make people feel special During dinner on the last night, Mark gave out awards and certifications of completion to recognize each and every person at the event. Everyone felt seen and valued. 4) Be intentional about what you're creating When I was talking to Jeff Walker, this is the key point he hammered home. Yes, it's important to know what the people we're serving want, but it's more important to know what we want. What are your non-negotiables? What makes someone a perfect client (or a non-ideal client)? Is your business model designed to support a life you truly love? Jeff loves to ski and travel with his family, so he regularly turns down lucrative opportunities that interfere with his leisure time. He doesn't want to be tied to coaching calls and client work, so he designed a group coaching program around his senior coaches, where he shows up just two days a year to support his hundreds of clients at a single live event. 5) Quantum leaps happen when you get better at the fundamentals Another gem from Jeff Walker, and I couldn't agree more! So often people think that a bright, shiny tactic is what will get them to the next level. The truth is the biggest gains often come from mastering the fundamentals – such as improving your offer, writing stronger copy, and getting better at pitching and sales. 6) Profit matters – pay attention to it Entrepreneurs often focus on top line revenue and "marketer math". As Jeff explained, marketer math is what you make before refunds and any uncollected payments have been accounted for. In fact, plenty of people making 200K - 300K are doing just as well profit-wise as entrepreneurs making well over 7 figures, after expenses are factored in. Jeff shared that a recent launch of his was less impressive based on top line numbers. However, once he looked at the profit, he realized it was on par with his most successful launch ever. 7) Take notes and carve out time to implement It's common to feel inspired at these events. But oftentimes, people return home to dozens of to-do's and forget to implement all that they've learned. When you go to an event, conference, or mastermind, I always recommend taking notes. Throughout the mastermind retreats I attend, I'll review my notes, put a star next to the most important ideas and action items, and then block out time on my calendar to work on them. Doing this ensures that I get the greatest return possible from an event! *** Ready to experience a high-touch mastermind? In addition to my year-long mastermind, I'm considering offering single 1-day and 2-day mastermind events. I'll create something special if there's enough interest! Let me know by filling out this quick form. All my best, Selena

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Sender notified by Mailtrack 04/26/19, 8:12:47 PM

Fwd: What keeps leaders up at night?

---------- Forwarded message ---------
From: Steven Morris <stevenmorris@themthdegree.com>
Date: Thu, Apr 25, 2019 at 2:04 PM
Subject: What keeps leaders up at night?
To: Steve <stevescott@techacq.com>

Only when economic circumstances are painful enough do business leaders take the step to evolve. The good news is there are solutions.

Hey there Steve— Last month while running an executive leadership offsite the CEO asked me a poignant question.   "The biggest challenge we're facing in our organization is change—change in the market landscape, and change in the ways we recruit, hire, and keep employees engaged. How will going through this brand program help us address these changes?"   Fair question.   Here's my response.   "To address both issues, you need to make it about people and beliefs. Because a brand is ultimately about your business' character and persona, it's a people issue. It's about your people and your customers—what you both believe and how they attract one another. What you care about defines how you do business. How you do business and the value that creates, defines who's attracted to you. This brand program will mine and activate your beliefs. It will put the spotlight on your values and your value to customers. We're going to create your unique brand gravity."   The opening lines to the summary of the 2018 Earned Brand Report by Edelman reads, "Today more than ever; consumers are putting their faith in brands to stand for something. To do the right thing. To help solve societal and political problems."   Cultural trust has diminished for large institutions including, but not limited to, our political landscape. More and more people are turning to businesses, large and small, to be a guiding force for change in our society. Business matters. Meaning matters. Business leaders have the fertile opportunity, right now, to do something with and for all the people that relate to your company. Be grateful for this opportunity that's in front of you.   The C-Suite in many organizations still has its fair share of skeptics about what an evolved brand will do for them. I hear this frequently as I work with and speak to audiences across the country and industry sectors.   Brand evolution is an investment in your business. Leaders I work with are looking for clear outcomes from a brand evolution. They want to see the connections between their brand investment, their short- and long-term health, and the profit centers within their businesses. They need their problems solved. Rightly so. It's their job and my job, too.   The impetus behind any brand evolution is an economic goal. And it's a people thing—culture, customers, partners, investors, donors. It's no longer enough for brands to just deliver a decent product, look good and be seen. Consumers and employees are insistent on being aligned with meaningful attributes that create an alignment in values.   They want to be connected to the beliefs of your brand. They want to belong to it. If they don't, they'll go elsewhere.  Only when economic circumstances are painful enough—loss in market-share, diminished reputation, lost opportunities to reach a larger audience, or customers switching to a more meaningful competitor brand—do business leaders take the courageous step of a brand evolution. The good news is there are solutions. Wondering what to do? Here's my suggestions: Get seriously clear about the real reason you're in business. Then, commit to it. Take a stand for what your organizational beliefs are—and go public with them. Turn your beliefs into accountable behaviors throughout your organization. Then, measure what you do. Know your real customer, and be couragous in articulating your POV so they get it. Create better (more humanized) marketing that is less about selling and more about creating long-term customer relationships. Listen to what they have to say. Be real. Be honest. And work to earn the trust of your people (inside and outside). Kill most of your ad budget and invest that money into your people and innovation. Reconfigure your recruitment, vetting, hiring and training practices to ensure you're bringing on the right people for the right roles. Get over the notion that your customers are easily replaced, and instead, focus on providing real value. Some startling statistics from Edelman: 64% of people say that CEOs should take the lead on change rather than waiting for government to impose it. 1 in 2 people are belief-driven buyers. They choose, switch, avoid or boycott a brand based on its stand on societal issues. 67% of people bought from a brand for the first time because of its position on a controversial issue. 60% of people agree that brand should make it easier for me to see what their values and positions on important issues are when I am about to make a purchase. 56% of people agree that marketers spend too much time looking for ways to force me to pay attention to their messages and not enough time thinking of ways to make me want to pay attention. The Edelman Report is a free download that can be accessed here.   You can learn more about why and how to evolve your brand by downloading this free tool. I work with leaders to evolve brands and businesses. Hit reply if you'd like to connect. Link' it Tweet it Send to Friends F'Book it PS: You're receiving this email because you said it was cool to send you updates, new resources, and more information about my work. If you forgot you joined this newsletter, no worries, it happens. You can unsubscribe anytime at the link below. However, I hope you'll stay and keep learning and growing with us. Respectfully sent by Steven Morris of Mth Degree / 950 Sixth Avenue, Ste. 212, San Diego, CA Unsubscribe Brand & Business Evolution / Better Brands. Better Business. Better Life.

Sender notified by Mailtrack 04/25/19, 2:53:17 PM

Re: Setting big goals messes everything up, here's some proof

On Apr 17, 2019, at 2:27 PM, Oren Klaff <oren@pitchanything.com> wrote:

My company only works with experts, is that you?

Are you one of those "goal setters?" Do you buy into this ... "To be successful, you need to set big audacious goals." I'm hearing that everywhere. Every consultant we use is telling me: "Hey Oren, you know what your PROBLEM is ... You need to set some "Big Hairy Audacious Goals."  Uh, No .... I really don't.  And stop telling me that. Despite what you might read in the "you can do it" books and regardless of what the motivational speakers may preach at their "change your life" seminars, my research shows that setting big goals for yourself and your employees can actually send you spiraling in the completely wrong direction.  Let me explain: A couple months ago, I hired a new guy to run business development for my online program, Pitch Mastery.  His name was Joe. When we first met, a green light went off in my head.   "He's perfect!" I told my team. Some people just have a look that inspires confidence, and Joe is definitely one of those people. This twenty-six year old is tall, athletic, and tanned, with a winning smile and a voice that was hypnotic to listen to.  His last job? A producer on Shark Tank, and before that he'd worked for the TED conference..  Of course, I hired him on the spot.  First day on the job, Joe called me into his office. What's up? He had spent the morning "analyzing" our lead-flow and "customer acquisition process". He said, "Oren, we can sell an additional $1.5 million per month." Whoa, hey, that's great, because...  I'd sure love another $1.5 million, per month! Then came those fateful words ... AUDACIOUS GOALS. "Oren," he told me, "if you want to grow your business, you've got to start setting big hairy audacious goals for yourself and putting everything on the line to achieve them. It's the only way you're going to get huge results." This was all sounding great. I know how to "put myself on the line." I've done it in sports, in business and in life. Joe, the 26 year old wunderkind, was going to 2X my product sale in a single month? And then 2X it again?! I started to imagine all the extra motorcycles I could buy with an extra million or two a month. I could even take my team to Switzerland for the summer and write a new book on the idyllic shores of Lake Geneva, which I've been wanting to do. "Alright," I nodded, as I wondered which motorcycle I would buy first (probably a Ducati Superleggera)... "Let's do it." During the next few days, Joe lived up to his word. He plastered the hallways with motivational quotes like "Your attitude determines your altitude" and "If you want to be better, you have to do better." This guy was a force of nature.  But something happened that week that I hadn't anticipated.  Although revenue was going up ... This process started consuming more and more of my time. I was being pulled into hour-long calls left and right with clients, partners, and leads.  On Wednesday night I missed my son's hockey practice.  On Thursday night I missed my CrossFit workout.  In the mornings, I started grabbing breakfast on the way to the office and scarfing it down instead of making my wife a cappuccino, eating with my family and taking my son to school.  "It's ok," I thought to myself, "this is the only way we're going to get huge results. We have to achieve the big hairy audacious goal no matter what..." But something felt "off" about the whole thing. Sure, it was all pretty reasonable on the surface, and I do like to work harder than the next guy out there... ...but there was something bothering me all week that I couldn't put my finger on.  So, Friday morning after getting caught on a particularly long and tedious call with a group of new customers... I barricaded myself in my office and started dialing all of the most successful people I know—entrepreneurs in industries like banking, real estate and software. This is a group of serious players worth at least $5 billion. As I talked with these contacts, an interesting pattern started to emerge.  Not a single one of these multi-millionaires told me they'd gotten where they were by setting "big hairy audacious goals" and "risking everything to achieve them".  In fact, they basically said the exact opposite.  "I didn't want to push too hard and blow my business up," one told me, "it's not possible to double overnight without taking huge risks .... think carefully before you commit yourself to any hyper-growth business plan." "There's always risk in business" another told me, "but I make sure to focus on trying to reduce risk, not add more." "We worked up to it slowly," said the most successful of the bunch, "I only devoted the bare minimum to any initiative until I could be 100% sure it was a winner." Armed with these new insights, I put in a call to the head of my research team and asked him to dig around and see what he could uncover about so-called big hairy audacious goals.  Are they even a good idea at all? He came back a couple hours later with a much more definitive answer than I had expected: absolutely not a good idea.  Studies show that successful entrepreneurs don't act on anything until they are sure it's going to work. They don't waste time and resources on big moon shot goals. They work up to success methodically, one step at a time.  So how is it that so many of us get pulled into setting these crazy moon-shot objectives for ourselves (when the richest and most successful don't)? Because it's a convenient myth we want to believe in. Consider how the media works, how books, TV shows, and Hollywood films are built on this simple premise: 1. Create a character you can identify with. 2. Put him in a crazy situation. 3. And set him on a collision course with a HUGE obstacle.  This collision course with a huge obstacle (usually a nuclear bomb, serial killer or rogue police officer gone bad), is there to show you the character has no way out. He's completely committed!. Failure cannot be an option.  When the character triumphs (and he always does), he becomes a hero.  We love that story, no matter how many times we see it (Star Wars, 24, Hunt for Red October, Avengers, Ant Man, Spiderman, Batman, Pandora ... ) Regular guy turns into a hero.  The Hero Frame is exactly how we get sucked into big hairy audacious goals.  Because it does feel good setting out to conquer something huge and daring, and putting everything on the line to achieve it.  The problem is that it's not smart from a business perspective. ​​​​​​​ The risks are too big, and the rewards don't make your life any better.   What, do you need a huge house, a bigger swimming pool, a Lamborghini or something? Trust me, you don't. You can have mine.  Ok, sure, I get it, companies like Google and Tesla and Amazon spend $100 million on crazy ideas all the time, but: 1.    They are using other people's money. ​​​​​​​ 2.    When they screw up and lose $100 mil., it's like you spending $500 on a new idea, it's nothing. 3.    Who cares what Google is doing...are you Google? Are you the best company on earth with 98,771 employees?  I told Joe, my new hire and master salesman, to call off the BHAG goal program and focus instead on good and steady growth of the existing marketing funnel.  "I'm open to testing some new ideas," I said, "but I'm not ready to blow up my current business model and personal life to chase this arbitrary mission. Sorry." And with that, I left the office early to go watch my son play hockey.  Joe no longer works here. Maybe he's at your company trying to blow the doors off. Anyway, where's the lesson in all this ...  First, ask yourself what unreasonable goals are you setting for yourself? What is it costing you? The most successful entrepreneurs will tell you this: Take the cards that were dealt to you, work with them, and shoot for goals that you can realistically hit without:  -    stressing everyone out,  -    compromising your values, and  -    risking your business.  In other words: Don't shoot a cannonball from a canoe. If you really want to grow your company faster (and without added risk), contact me here, and I'll show you how I would do it. www.workwithoren.com ​​​​​​​ WHY I WRITE THESE EMAILS I invest a lot of time and money to research how people behave in stressful situations, especially when it comes to buying and selling from each other. Accordingly, my book  Pitch Anything is a good way to learn how to make selling more fun, less intimidating and less stressful. I take the time to share these stories with you in recognition that it may give us a reason to connect and work together on a new and interesting project. If you've got a big idea and want to grow your company (or it's time for you to sell your company), there are a lot of ways we can and should work together, let's talk. WORK w/OREN The views and opinions included in this email belong to their author and do not necessarily mirror the views and opinions of the company. Our employees are obliged not to make any defamatory clauses, infringe, or authorize infringement of any legal right. Therefore, the company will not take any liability for such statements included in emails. In case of any damages or other liabilities arising, employees are fully responsible for the content of their emails. ​​​​​​​ ​​​​​​​​​​​​​​

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