Monday, October 27, 2014

Fwd: It's not about me, it's about you... the 21 questions you need to ask in a job interview




-------- Original Message --------
Subject: It's not about me, it's about you... the 21 questions you need to ask in a job interview
Date: Mon, 27 Oct 2014 03:25:54 -0700
From: Marc Cenedella <marc@salesladder.com>
Reply-To: newsletter-reply@salesladder.com
To: Steve Scott <stevescott@bydf.com>


Steve, Your Suggested Jobs: Sr. Market Development Manager Protein Expression, Regional Marketing Manager, Senior Manager - Marketing Analytics, Director of Marketing, Marketing Contract Manager
Sr. Market Development Manager Protein Expression
Carlsbad, CA
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Regional Marketing Manager
San Diego, CA
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Senior Manager - Marketing Analytics
San Diego, CA
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Director of Marketing
La Jolla, CA
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Marketing Contract Manager
San Diego, CA
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Good Monday morning, Steve,

It's time for my twice-a-year update of the best questions for you to ask in an interview.

I've put this list together because so often we can forget what an interview's all about. It sure feels like it's about you, but it's really not.

An interview is actually about how you can help your future boss and future employer succeed. It's about finding out what their requirements and hopes are and matching up your background and experience with what they need.

Overlooking these basic facts about the interview is easy. There's so much else going on in your work, your life, and in your job search, that you can forget to look at the interview from the interviewer's point of view. And that's a shame, because you need the interviewer to walk away from the interview thoroughly impressed.

When I ran these questions previously, commenter "spiderji" wrote in and said:

  Marc, I used some of your questions in a job interview today. When I asked how to get a "gold star" on the evaluation, the interviewers faces lit up!" I contrast today's interview with others I've been on where I didn't have any meaningful questions at the end. This one was electric! I won't know the results for a couple of days, but if they hire me I'll owe you a drink! Thank you!


And reader LBRZ shared:

  I have to thank you! I had an interview yesterday and it went great. When I asked about his leadership style and reward system his face lit up like a christmas tree.

After he answered the question "how can I help you receive your next promotion?", he began to give me advice on how I should negotiate for a higher starting salary.

And that's exactly the point, Readers. By asking these questions, which focus on the needs, traits, and preferences of your future boss and future employer, you're demonstrating that you are somebody who is genuinely interested in their well-being. And the more interest we show in others, the more commitment they show to aiding our cause.

With that in mind, here's the twice-a-year update to my collection of "best interview questions" below. My aim here is to arm you with easy-to-ask, revealing-to-answer questions for you to take with you to an interview:

1. What's the biggest change your group has gone through in the last year? Does your group feel like the tough times are over and things are getting better, or are things still pretty tough? What's the plan to handle to either scenario?

2. If I get the job, how do I earn a "gold star" on my performance review? What are the key accomplishments you'd like to see in this role over the next year?

3. What's your (or my future boss') leadership style?

4. About which competitor are you most worried?

5. How does sales / operations / technology / marketing / finance work around here? (I.e., groups other than the one you're interviewing for.)

6. What type of people are successful here? What type of people are not?

7. What's one thing that's key to this company's success that somebody from outside the company wouldn't know about?

8. How did you get your start in this industry? Why do you stay?

9. What are your group's best and worst working relationships with other groups in the company? What are the pain points you have to deal with day-to-day?

10. What keeps you up at night? What's your biggest worry these days?

11. What's the timeline for making a decision on this position? When should I get back in touch with you?

12. It's been tough economic times, and every position is precious when it comes to the budget. Why did you decide to hire somebody for this position instead of the many other roles / jobs you could have hired for? What about this position made you prioritize it over others?

13. What is your reward system? Is it a star system / team-oriented / equity-based / bonus-based / "attaboy!"-based? Why is that your reward system? What do you guys hope to get out of it, and what actually happens when you put it into practice? What are the positives and the negatives of your reward system? If you could change any one thing, what would it be?

14. What information is shared with the employees (revenues, costs, operating metrics)? Is this an "open book" shop, or do you play it closer to the vest? How is information shared? How do I get access to the information I need to be successful in this job?

15. If we are going to have a very successful year in 2016, what will that look like? What will we have done over the next 12 months to make it successful? How does this position help achieve those goals? (This question helps show your ability to look beyond today's duties to the future more than a year away.)

16. How does the company / my future boss do performance reviews? How do I make the most of the performance review process to ensure that I'm doing the best I can for the company?

17. What is the rhythm to the work around here? Is there a time of year that it's "all hands on deck" and we're pulling all-nighters, or is it pretty consistent throughout the year? How about during the week / month? Is it pretty evenly spread throughout the week / month, or are there crunch days?

18. What type of industry / functional / skills-based experience and background are you looking for in the person who will fill this position? What would the "perfect" candidate look like? How do you assess my experience in comparison? What gaps do you see?

19. What is your (or my future boss') hiring philosophy? Is it "hire the attitude / teach the skills" or are you primarily looking to add people with domain expertise first and foremost?

20. In my career, I've primarily enjoyed working with big / small / growing / independent / private / public / family-run companies. If that's the case, how successful will I be at your firm?

21. Who are the heroes at your company? What characteristics do the people who are most celebrated have in common with each other? Conversely, what are the characteristics that are common to the promising people you hired, but who then flamed out and failed or left? As I'm considering whether or not I'd be successful here, how should I think about the experiences of the heroes and of the flame-outs?

I hope you find these questions useful in your interviews, Readers!

A final note. Previously, another commenter, "Lenore", asked:

  Hi Marc. Awesome questions!

My question for you is.....how do you ask questions when you are meeting with more than one interviewer. I met with 3 to 4 interviewers, one at a time. I didn't want to come off generic by asking each of them the same questions. I guess you can go by their role to determine what questions you are going to ask. Sometimes they are all top executives. I'm guessing there are enough questions to divide amongst them all. I had asked so many questions in an interview once, that I didn't want to seem redundant. Do you think this is ok?

To which I replied:

  Great question Lenore.

Three options:

1) Change the wording a little bit each time so you're not asking the same question in the same way.

2) Mention that "You know, I already asked your colleague about this, and I'd love to hear your thoughts..."

3) Divide the list and ask different people different questions, as you suggested.

Hope that helps!

M


OK, Readers, have a great week in the job search!
I'm rooting for you!

Marc

Marc Cenedella, Founder
@cenedella
Marc Cenedella,                                                  Founder


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Wednesday, October 22, 2014

Fwd: Greening the Deserts (33% of the global land mass: by using seawater irrigation and saltwater loving crops)




-------- Original Message --------
Subject: Greening the Deserts (33% of the global land mass: by using seawater irrigation and saltwater loving crops)
Date: 22 Oct 2014 22:04:04 +0200
From: Gijs Graafland | Planck Foundation <graafland.gb@planck.org>
To: stevesphone@bydf.com


Gijs Graafland of Planck Foundation wrote :
Dear Steve,

Please page quickly through the attached slide presentation on 'turning the global deserts into economic productive areas'. If you don't like email attachments, than see the text below as summary of the slide presentation.

The described model could become a huge (and also long term / sustainable) surge for the economies of Africa and West Asia, as well / thereby for the global economy too.

It's about turning all the global deserts into high performance economic areas by the use of salt sea/ocean water for irrigation.

(mainly based on salt resistant crops: the so called halophyte crops: almost all sweet water demanding crops have a halophyte 'nephew')

It's about dredging a network of salt water rivers into the deserts towards millions new created diversified family farms.

(or about installing seawater pipelines, if there are rocky soils and/or landscape elevation that would make salt water rivers impossible)

Said as a parable: making salt water rich regions like the eastern side of South America that focus on salt water agriculture / salt water aquaculture.

This model could turn many currently nett food importing nations into main food suppliers of the world.

(desert soils combined with salt water irrigation are very productive)

(mega space + plenty seawater + sunlight abundance = voluminous agriculture/aquaculture = voluminous food)

A high performance salt water resistant crop like salicornia (its beans has 30% oil and 35% protein) has great potential for desert greening.

Ocean water has already 80% of the nutrients halophyte crops need. As the channels are not that deep the water will get warmer and by that flora and fauna will explode in it. This upcycling makes that number 100%. This is also why most farms in this salt water based artificial mangroves type of delta will combine agriculture with aquaculture: the aqua culture part not only delivers weeds to feed scrimps/fish, the scrimps/fish also enrich the nutrient value of the water for halophyte agriculture use.

I've also attached a slide presentation on this desert greening model to this email.

This detailed presentation could also be found online as a powerpoint file at http://www.desertcorp.com/slides/DesertCorp-Slide-Presentation.ppt, or if you like a PDF instead of PPT file as PDF file at http://www.desertcorp.com/slides/DesertCorp-Slide-Presentation.pdf, or as PPS file at http://www.desertcorp.com/slides/DesertCorp-Slide-Presentation.pps if you don't have a PDF nor PPT program.

In the mindset of delivering a model open source, you've got access to the powerpoint source file and do with it what ever you want, even easily remove the DesertCorp logo and replace it with your own logo.

If you like the model: feel free to share this document or use parts of it in your own communication. Greening the deserts could diversify and intensify the economies of the Global East and Global South widely/deeply.

It will end youth unemployment in the emerging nations with young demographics delivering their youth more economic perspectives.

Salt water based agriculture/aquaculture also will end all water/food/energy based tensions/sparks/conflicts in the world.

(food trade is just trade in 'embedded' water/soil/energy/sunlight)

With global implementation of sea/ocean water based agriculture/aquaculture all water/food/energy tensions/sparks/conflicts will be gone for ever.

Combining two abundances (desert soil and ocean water) together with the abundance of sunlight will change the future of the world at large.

More information can be found on http://www.desertcorp.com where you can find also some informational videos on desert greening economy here too.

At least watch the CNN broadcast on Carl Hodges' salt water based agriculture/aquaculture projects: practicing all those possibilities. Or watch the interview with NASA's Langley Research Center scientist Dennis M. Bushnell. Or see the IBM micro CPS/PV solution. Educate yourself in this topic with this short videos. If you like these videos of those desert greening gurus: feel free to share them with others: it will make the world at large (economy, ecology and security/peace) a better place. Economy and ecology are not contrary influences: only if we do things not so smart they are in contradiction.

Salt water based agriculture/aquaculture will change the global landscape and global food/water/energy perspectives. It's a game changer. Someone who really understands the global impact of this is Club of Rome's sustainable prosperity for the 21st century and beyond guru Hazel Henderson.

It's the game changer of the 21st century and its realization will thrive the global economy for decades as driver/widener of global investment/prosperity.

All nations with deserts could benefit of this seawater based fast development model (and also the already developed nations: as a lot of equipment is needed).

The logo of DesertCorp tells this story in one simple image. Take a look at it on the DesertCorp site: just that one image will convince you of the huge potential of desert greening: sand soil becoming green soil.

Will there be global deserts left? Yes, a) we never will be able to explore all deserts and b) new deserts will emerge due to land erosion. An huge example of the second facet is the Mid West of the USA.

It's hard to apprehend why the USA is so much abroad/outside overstretched/focused, while not addressing the own national water scarcity issue. This should be national security item number one. The Great Lakes (which could have solve the national water scarcity) are severely polluted with not easy to remove pollution. The USA needs water pipelines. Sweet water ones from the Great Lakes and salt water ones from the Pacific and Mexican Gulf. Quick. The USA needs also halophyte based agriculture in the current deserts. Also quick.

The same (a huge spread between being an empire and the homeland situation) could be said on the status of almost all domestic infrastructure (like power grids, road infra, rail infra, bridges, etc): it's not that well maintained (a severe understatement). And yes, there's need for sweet water and salt water pipelines too. Maybe those will water pipelines will pull the rest of the infra investments (as water/food/energy is about national security).

Aside of the complex Keystone discussion: America needs a fresh and/or sea water pipeline discussion for sure. Unfortunately nobody talks about this. Google for usa+desertification for info/maps or see the global desertification map on our website to see this threat visualized. Using fresh/sweet water for subsidized methanol corn is a waste of fresh/sweet water. Salicornia can do much better (and therefore without state debt increasing subsidies) with salt /sea/ocean water.

The agriculture lobby has to discover aquaculture and halophytes too. Than they need less lobbying while performing economic better. Burning subsidized fresh/sweet water irrigated corn methanol is not that clever to do. Salicornia can do this biofuel job much better. Exploration of the deserts delivers a) more economy/jobs and b) reduces the demand for subsidies. Also aquaculture of cyanobacteria could deliver massive energy productivity: 75000 liter fuel per acre / per year and additional large protein content (halophytes as biomass deliver around 2500 liter fuel per acre / per year.

The DoD/DHS/DOE/etc and their contractors should realize those inland water pipeline infra ASAP. For national security reasons. Food and water and energy are the first 3 items on the national security list. This could deliver it. Without conflicts. While creating an whole new export sector (water pipelines, agri equipment, etc, etc) too.

The possible (national and international) both monetary based and market based finance models are listed on page 28 in the slide presentation. These finance models make funding/realizing desert exploration simple. Great plans need good models to get realized.

This approach by the described models for desert exploration could deliver a wide and stable global economic growth for at least one of two decades.

It could do a lot for the emerging nations in the Global East and Global South: as it's core is facilitating a market driven self-powered economic surge.

But the side effect also will be that this 'turning deserts into productive areas' will pull the global economy into a new growth phase.

It will become a huge driver of the global economy (and thereby for each national economy too) for at least the next two decades: as it will integrate also North Africa and West Asia fully into the global economy.

Another huge facet is that those with a job/company are instant out of the radicalization movements.

Therefore desert greening is a far more effective way to fight terror than drone attacks (drone attacks increases terror due to collateral damage of innocent bystanders).

Peace by economic activities/development delivers a prosperous world: so much the post WWII period has taught us for sure.

We have to change our approach 180 degrees: we should abandon what don't work or even work in contrary direction and go for the best results against the lowest costs.

The focus of patent driven seed corporations of Global West to monopolize global seeds supply is also something we should recognize and abandon. The 'breeders' rights' model delivers innovation on innovation. The patent model delivers only dead-ended streets for innovation. Blocking all possible progress. For more on this see the paper 'Global seed cartels aren't right' on our website. Gentech is more about the patent model, than about gen improvement. For example cotton: For a farmer 3 things are important: costs, yields and fiber length: in all those 3 main facets gentech cotton fails. There's a huge spread between the gentech fancy marketing and the gentech real output. By the way: there's not one independent scientific study published that proves the promised higher yields, let alone one that proves lower costs. On the contrary: intensive GMO/RoundUp use is asking for faster desertification.

Patents on DNA by the global monopoly achieving players are just a new kind of global (private corporation driven) taxation. Which even is enforced by the legal system of host nations (also known as the trojan model). All those free trade agreements are also not that much on free trade, but rather on patent enforcement. The seed monopolists are playing a crucial role in promoting this 'free' (not...) trade agreements. They will be able to seize any container (without any cost or liability for them) in any port that haven't the 'seed patents paid' papers on it. Shipping companies will not accept containers with food products if they don't have the 'patent duties paid' documents. Patents on DNA is more about extortion than about innovation.

The world is post 'power play by any global state or corporate power, the peak of it is behind us: it delivered a not stable situation with multiple wars. Mutual interest cooperation is the nature of all new deals (see for example the Bilateral QE model we described). The sole hegemony of one state is over. The an uni-polar world too.

Mutual interests based cooperation will core theme of the 21st century. The world will resists neo imperialism and neo colonialism. Soft empires maybe will be tolerated, but hard empire definitely not. Food (or water) deficit/importing nations will make long term / mutual interest based bilateral deals with food producing nations. Energy deficit/importing nations will make long term / mutual interest based bilateral deals with energy producing nations.

Kissinger was wrong on the 'problem' (in his view) of a getting more wealthy Global South. The quest for an 'unipolar' world is wrong as repressing and/or overstretching always is: it's self destructive to the max.

Time to create economies (and thereby huge economic demand) by greening 10% of the global surface and 33% of the global land mass that is desert simple by the use of ocean water irrigation.

The Global West will benefit big time of the demand coming these emerging economies. The total costs for the US (including productivity lost and veteran care) of both the Iraq and Afghan war are somewhere in the $ 6 trillion realm (so they count for 1/3 of the $ 18 trillion US federal debt: war bankrupts the state).

For what result? None or an even greater mesh? With as bonus more friction between the Global West and the Global East / Global South? This is going nowhere. It's driving in reverse at high speed.

The foreign policies and actions don't serve the public interest any more as they only serve a narrow scope special interests. The policies of a 'hard empire' are always bad for the homeland at large: only special interests are benefiting of/by it.

The same could be said of monetary policies and actions. The current money creation doesn't serve the real economy anymore. The 'tickling down' model has failed and should be replaced by a 'percolating up' model.

Continuing of the 'hard empire' strategies by the Global West any longer would be plain dumb. Overstretched empires collapse. Always. Time for some severe introspection, time for some strategic new/different approaches.

Therefore it's time for a huge global economic surge by desert greening: jobs here and abroad, not a few, but big time. Not by subsidies, but by the market (with the coverage of state export guarantees). So no longer by guns/drones, but by seawater channels/pipes.

Channelling money creation towards the real economy also will prevent the current two potential monetary dangers. These two are a) runaway inflation caused by completely detached from the real economy type of money creation, or b) contrary runaway interest rates as there were in the early 80ties.

We should leave the old skool Malthusian based fighting over resources behind us and just work on widening the resources base (and enjoying a good economy while doing that). Starting with the voluminous low hanging fruit: desert greening by sea water use.

History will look back on the last 20 or 40 years as 'the adolescence period of the Global West': the wild/irresponsible stuff they did with both war and credit before they reach economic adulthood/wisdom.

The signing of the BRICS 'global bank treaty' that took place on July 15 tells enough of the above described issues: The Reuters headline on that day was: 'BRICS set up bank to counter Western hold on global finances'. A counterweight for the Worldbank and IMF.

The Shanghai Consensus (state backed infrastructure investments) replaces the Washington Consensus (privatization of profits while socializing costs/losses plus public austerity) at fast pace.

Geo-political power is always a result of (former) geo-economic power: industrial production and energy production. The Global East and Global West are somewhat trough with still huge power play of the debt burden i.e. credit growth as real growth vision of the Global West.

By the way: Don't believe all that shale gas/oil buzz: it just not true i.e a fairy tale i.e. more wishful thinking than actual production (much more expensive to explore in exchange of a small transport advantage): the economics of shale just don't add up: the cost shale is multiple the cost of conventional. The buzz is a bubble, any case that exclude certain costs in their projections seems nicer than reality. Besides the discussions of PeakOil: PeakGas is far far far away: the last decade have delivered new and huge and explorable discoveries at fast pace. Shale will not save the dollar. The buzz on shale will do it only shortly. The only drivers of shale are a) Wallstreet (inflating a bubble), b) chemical corporations (demand for their products) and c) geostrategists (repressing future contract prices of the gas exporters and by doing that weakening their economies: similar to the oil price collapse in the second half of the 80ties that bankrupted the USSR).

Power play (invasions, politics, outsmarted trade agreements, etc), will no longer save the US Dollar and by that the US leverage on the world. On the contrary: it starts to work quiet counter productive. Let there be no mistake: the US is floating on its dollar. Therefore: if the foreign demand of dollars declines, so will the USA. See for example the bilateral currency swaps that are made around the world (google for bqe swaps): it reduces the role of the US dollar in global trade at fast pace.

Not self-restraint power play erodes the perception of the US by the world significantly. Its core is burning money i.e. burdening everybody only for select special interests. Power potential without self-restraint works big time self-destructive. Wisdom is very much about self-restraining. Certainly in power. Otherwise it will deliver contrary outputs.

Don't get even started on the gray area between the hard empire and the soft empire (as in: the intelligence agencies): They still operate on a total outdated and proven not valid concept that 'the enemy of our enemy is our friend'. Showering almost each terror group worldwide with funds/training/weapons for the sake of 'national security' (no joke, really, and the truly believe it). If something has been proven wrong over and over again time after time, than this one could be number one on that list. Maybe it was true somewhere in the past, when there were less actors on the global stage. Today it's a recipe for disaster. They need a strategy update urgently. One simple/clear example: James Foley was initial kidnapped by the US funded 'Free Syria Army' and later on literally sold by them to his murderers.

The war in Syria is much about a gas pipeline to Europe (Iran of Qatar: but why not both in cooperation without proxy wars?) and about the new discovered offshore natural gas fields for their coast where Noble Energy has huge stakes. The whole Syria case has nothing to do with national security what ever. It's just serving special interests by the state at the cost of everyone else involved. In the case of Syria that would be a shameful 191,369 casualties (confirmed casualties according to UN data, with 51,953 not official confirmed deads not yet included).

The economies of these nations are destroyed: they will not be able to import that much the next decade. So much for more economic demand. These destroyed nation undergo an explosion of terror. So much for national security. Someone somewhere in this gray area should do his/her homework better, as this works contrary. The model of 'exporting democracy' by military/covert means as way to force/drive nations to become open for business has failed: it hasn't worked in not even one single case. All these nations are thrown under the bus by it and still burning. Force is not a that good foundation for trust and business has a lot to do with trust.

A renewed focus on investments will change the perception of the world of the US: building real stuff (at home and abroad) that benefits the economies both at home and abroad. Real visual improvements that improves economies and therefore people's lives. No subsidies, just export guarantees.

It looks like that the US is forgotten its own production legacy. The financial sector only moves money. The service sector is mostly based on using in production made money. Something has to change. The economic 'growth' due credit growth is not a sustainable concept: it has reached it's peak in 2007. Operating a 70% consumption driven economy without no possibility for further credit growth has no future (the concept of credit has its limits). The year 2007 has showed that to us all. Only the Global East is understanding this investment/infrastructure driven economic model these days. The USA doesn't come in this area much further than Keystone: serving the special interests (fakely under the banner of national security) ones again at the cost of the general interests (maybe the political process should clean itself somewhat from such too much special interests influence just to maintain/protect it's legitimacy / approval / acceptance / trust / rating).

This is why both the USA and the EU are losing influence in i.e. relations with the Global South and their economies are in decline. They both forgot that production and not consumption makes economies that last. Consumption is just a result of production (that for sometime could be replaced by credit, for some time, not eternally). There's even a dark side into this non-production / credit-consumption misconception: The perception that others are a) stupid enough to fund us for ever and b) should do the work for us: two huge mistakes born of out misplaced/unfundamented supremacy perception that will hit the wall of global economic reality soon (if that's not already has happened).

All the 'knowledge industry' bla bla is severe bla bla when it's not embedded in / attached to real production. Ask the Germans: they combine knowledge with production and their economy thrives by this combination. Engineering plus production delivers an economic boost. Without production is just a fata morgana and tell more on arrogance than on real achievements (the perception that the rest of the world is too dumb for knowledge is false).

The corporations that now build and maintain the military bases abroad just should change their trade to dredging inland channels and constructing sea water pipelines. Not that much has to change: just the output, nothing more. The rest can stay the same (otherwise they will use their huge political leverage that brought them where they are today to block any output change). If you can't fix the system, at least change the output.

Maybe it's time to convert the almost 1000 foreign bases into trade centers. Maintaining the costs of almost 1000 foreign bases was possible when the US dollar was still the dominant global reserve currency. These days are gone. Foreign demand for US debt has never been lower than these days. Nations abandon the US dollar at rapid pace by bilateral currency swaps/deals (google for BQE/TQE to understand this huge change). Is this a problem for the USA? At first sight: yes, but by a change of strategy: no. Trade is the answer. Force isn't no longer the answer. Relations are. Achieving mutual interests is. Projecting power doesn't pay off any more. On the contrary. Desert exploration pays off. Big time: it delivers a huge demand for equipment based on economic models. Forget aid: this is economy. Mutual interest based economy. At home and abroad.

An extra economic burden on top of all these changes is the rise of the 'control society' that has been build since 2001 and that is quiet different than our heritage. Like in the DDR (Former East Germany) a rise in people controlling other people has hurt/damaged the economic production output severely: as it's the economic output that really counts (all the rest is just based on that). It's a kind of overhead that doesn't produce more economic improvement/output. On the contrary: It even rather slows down things like innovation (as innovation is 'somewhat' contrary in its 'DNA' than control) and by that our economic output. Less production by unnecessary controlling overhead and less innovation by controlling overhead deliver a not that stimulating realm for the economy.

If we need homeland security fusion centers in all cities, we certainly need homeland economy innovation and export fusion centers in all cities. Merge them: new functions are much more easy to realize than new structures. As much as possible immigrants should become exporters, delivering voluminous foreign demand/market driven jobs to manufacturing base of the economy. Also here: if the system can be changed that easy, at least let's change the output. Innovation + Communication + Relations = Economy = Security. Doing it the other way around doesn't work/perform. Both the DDR and the USSR were not that much the poster childs of thriving economies. Let's avoid repeating their mistakes.

Where and how to go from here? Is (re)building wide spread and market driven prosperity really that hard to do/realize? Or is it a matter of just phasing out the special interests by achieving the general interests?

For a simple and fast to realize solution/change: 'ask' former Secretary of State George Marshall on his brilliant (and therefore bi-partisan supported) post-WWII move to turn war economies at home and abroad into peace economies: http://en.wikipedia.org/wiki/Marshall_Plan.

Credit for equipment production and export delivers jobs at home and builds long term stable bilateral relations (see the width/dept of the Trans-Atlantic relation George Marshall made: a good/long relation by not self-restraint power play now on the brick of collapse too).

Without this foreign demand based recovery the Global West is heading for a not that pleasant economic decline (with attached the economy further damaging internal unrest: think for example on Europe in 1848 and do the math).

Add to this the fact that the 21st century maybe have not that much good perspectives for agriculture in the Northern Hemisphere as result of the declining magnetic strength of the sun (see http://www.google.com/search?q=declining+gauss+value+sun+nasa).

On global perspective this is no problem: just an normal effect of the super cycles of the sun (and also just a 're-run' of a similar period from 1350 BC to 1850 BC called http://en.wikipedia.org/wiki/Little_Ice_Age).

In the 70ties scientists started to understand the Gauss value of the sun and recent research from all around the world confirms it decline. It's no global scale problem at all: it's just a result of the journey of our solar system through the Milky Way and the journey of the Milky Way through the universe.

But it makes greening the deserts by good models even more important: the Global West maybe soon will need additional food supply/imports of the Global East and Global South for quite some time.

Yours sincerely,

Gijs B. Graafland.



PS: Check also out our non full plain deserts (and therefore not on sea water irrigation based) 'guiding rain into the soil' model for non desert regions that have suffered from heavy erosion and thereby suffer from severe desertification influences. It based on maximum use of irregular heavy tropical type rain fail. Rain volume that otherwise mainly would have been lost due evaporation within days. This model also prevents the infrastructure (roads, rails and bridges) demolishing land floods too. This rain/condensation based model delivers flora that with its 3D structures harvest at nights a condensation volume equal to the annual rain fall volume.







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