Fwd: What a year... Here's what you may have missed.

On Dec 31, 2018, at 1:38 PM, Matt Wolfe <info@evergreenprofits.com> wrote:

2018 has been amazing and tough at the same time. I'm sure pretty much everyone can relate. There was some amazing highs and many momentum-stopping lows. All said and done, Joe and I have had our best year ever financially while simultaneously having one of our roughest years emotionally. In this email, I'm not going to breakdown everything we did this year. Instead, I'm going to give you some highlights, some lessons learned, and a glimpse into the future. Starting with the podcast... This show is our baby. We've said it over and over again that, if you took everything away in our business, the one thing we'd demand that we keep is our podcast. If someone would pay us to do nothing but podcast, we'd jump at the opportunity in a heartbeat. That's why it's probably no surprise that one of our big, audacious goals for 2019 is to actually break into the top 200 on all of iTunes. I'm not talking about the top in marketing or the top in business... We've already done that a few times. I'm talking about becoming a top podcast on ALL of iTunes. It's insanely tough and super competitive but we believe we can do it. If you want to help us achieve that goal, the one thing you can do for us is go here and click subscribe in iTunes. Subscribers equals show growth in iTunes eyes. We love reviews and we love downloads but it's all about subscribers in iTunes. If you've appreciated what we've taught or what we've given away for free, our one ask of you is to help us out by subscribing. You'll be a part of making a big dream of 2019 a reality for us and we'll make it worth your time by consistently improving the show, consistently giving with no expectations, and consistently passing on what we learn with you. Now... About the show. I thought it would be cool to breakdown the top 10 most downloaded shows of 2018: 10. The Essential Elements of Great Hooks And Sales Copy - Kevin Rogers 9. How This Successful Stoner Built A Blog That Earns 6-Figures Per Month - Caitlin Pyle 8. How To Build Highly Leveraged Businesses And Create Lifestyle Freedom - James Schramko 7. YouTube Ad Strategies From Someone Who Worked At Google - John Belcher 6. The Clockwork System To Create A Business That Runs Without You - Mike Michalowicz 5. How A Simple New Habit Will Change Your Life And Reduce Your Stress - David Allen 4. How To Create And Launch A New Product In 4 Days - Ben Adkins 3. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly 2. A Step-By-Step System To Decide Which Opportunities To Pursue - Roland Frasier 1. How To Build A Recognizable Brand Using $1 Ads - Dennis Yu There are a few episodes that didn't make the most downloaded list but I feel really should have... Here's a list of a few more "sleeper" episodes that really blew people away: How To Use Video And Strategic Advertising To Be Everywhere – Billy Gene Shaw How To Scale Your Business Using Google Ads – Mike Rhodes Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson How To Find Stocks That Are Undervalued And Create Financial Freedom - Phil Town The PR Blueprint - How To Get Into Any Media Publication - Andrew O'Brien I also mentioned that we've had a lot of struggles this year and lessons learned from them. We did some episodes, without any guests, to discuss these struggles and the lessons:​ Therapy Sessions - Getting Real On What We Struggle With The Biggest Lessons Learned Growing A Podcast These podcasts are literally the most valuable content that we've ever released. We don't plan on slowing down in 2019 either. We're going to go bigger with everything! Bigger guests, better production quality, deeper dives with the most popular guests, getting on more shows to spread the word, bigger contests, bigger benefits to tune in... Everything is going to improve in 2019 and we're all about this show. Basically, if you don't like listening to podcasts to get the most valuable information possible from people OR if you really don't care about tips and tricks around traffic, branding, and podcasting, you'll probably want to click that unsubscribe button at the bottom. We're all about giving away the absolute most valuable content at the absolute lowest cost we can realistically give it to you for... In most cases, that means free content with actionable step-by-step tactics and game-changing concepts... In the form of audio and daily email tips. Moving on beyond the podcast... We did a TON on social media this year. We routinely hear "I see you guys everywhere." That's because we take a lot of the advice that we received from guests and put it into action. Here are our top 3 most watched videos on Facebook for 2018: How to build a thriving membership site The KAD strategy to systematize anything The biggest lessons learned growing a podcast We haven't posted to YouTube as much as we'd like to. We've had a TON of YouTube experts on the show too. Hopefully we'll get that game dialed in as well. Although we haven't posted a ton, here are our top 2 most watched videos of 2018: An in-depth Walkthrough of Thrivecart How to earn with Thrivecart without a product to sell (my beard was gnarly in this one) :P As you know, we earn most of our income by promoting affiliate products... Here are our top 5 product promotions of 2018: Thrivecart - Our favorite cart platform Designrr - Easily create PDFs EasyWebinar - A simple webinar platform ConvertBox - Our favorite opt-in plugin GenM - Hire apprentices for $50/month Alright... Wrapping up this, already long, email, here are some things we accomplished and are extremely proud of from 2018: We doubled the download numbers of our podcast almost every single month this year. We acquired a company with a partner, Brad Costanzo, in the home brew niche. We joined multiple masterminds with big name guys like Roland Frasier, Darren Hardy, the creators of the Optimal Living Daily podcast, Travis Houston, Bob Serling, and other world-renowned entrepreneurs. We generated over 7-figures through promoting affiliate products We created an launched a course and community around learning traffic strategies We generated another 6-figures teaching our traffic course We were featured on 18 different podcasts as guests, including the Profit First Podcast, Funnel Hacker Radio, Super Fast Business, and Optimal Business Daily. We spoke at 3 different live events, including New Media Summit and Get Clear Marketing (and lined up more for 2019, including PodFest) We hired an operations manager to help us better systematize everything and a VA to help us keep up with emails and support. We brought in 3 different apprentices to help write our shownotes, do our SEO, and manage our social media. We managed to interview some of our entrepreneurial heroes on the podcast... Guys like Mike Michalowicz, Roland Frasier, David Allen, Mike Filsaime, Dennis Yu, Phil Town, Tucker Max, James Schramko, and Dave Woodward (amongst many others). Some of things that we plan on focusing on in 2019: Grow our podcast into the top 200 in all of iTunes. Get many more of our entrepreneurial heroes on the show. Speak on at least 4 live stages Get featured on another 20 podcasts Get in "earned media" - Featured in places like Forbes, Inc., Entrepreneur, Success, etc. Ramp up the home brew business and prep. to sell Launch a software that makes "traffic-gettin'" easier (more details on this to come) Launch another premium course (likely around podcasting and podcast monetization) Run a free 14-day challenge to help people add affiliate income to their business Add one new cashflowing revenue stream to our business per month (likely in the form of affiliate promos, business investments, and real estate) Grow our team to a point where we only focus on podcasting, outreach, and the bigger vision of the business Spread the wealth generated to our company across deserving team members and charitable programs that we're passionate about Spend only 3-days per week at a computer (work less / make more) Focus more time on supporting our community than we do trying to bring more people into the community I'm sure there's many big goals that I'm missing but I'll stop there for now. I know this email is very "us" focused. I don't want to come off as bragging. Instead, I'm trying to show you what's possible when you put your foot on the gas of a business idea and never let off... We've just been hanging on for dear life and enjoying the ride. We've had a TON of struggle as well. We outline it all in our "therapy session" episode. Hopefully this email inspires you for big things in 2019 as well as gives you some resources to learn and pursue your thing. Enjoy the new year and, the next time you hear from us will be next year! We appreciate you more than we can ever express in an email! Here's to big dreams in 2019! Matt Wolfe & Joe Fier P.S. I'm going to be diving even deeper into 2018 in an upcoming blog post. Keep an eye out for that post! Other Interesting Stuff: Latest Podcast Episode (Subscribe on iTunes) Learn How To Drive Traffic From Us Whitelist Us Want out of the loop? Unsubscribe. Our postal address: 771 Jamacha Road #505, El Cajon, CA 92019

Fwd: 😢 The real reason clients didn’t sign up to work with me 😢

-------- Forwarded Message --------

Subject:	😢 The real reason clients didn't sign up to work with me 😢
Date:	Wed, 26 Dec 2018 13:26:59 -0500 (EST)
From:	Christian Mickelsen <Christian@coacheswithclients.com>
To:	stevescott@techacq.com

Steve, when it comes to clients saying YES or NO to your coaching, it usually boils down to one thing.   Trust.   And it isn't just about them trusting you…   It's about potential clients trusting that they'll actually get the solution to their problem or challenge.   Trusting that the experience will be pleasant.   And trusting that they'll have a safe space to open up about their issues.   Over the last 18+ years of coaching, I've discovered that creating that kind of trust can happen in a matter of minutes...   ...and losing that trust can happen even faster.   So the challenge then is that even though you can be a 100% trustworthy person, that "trustworthiness" may not always come across in your coaching.   So what can you do to make sure it does?   When it comes to making your coaching offer, you don't have long until the prospect makes up their mind about you - whether they're right or wrong.   Here are 3 ways to build automatic trust with a potential client so you can get more Yeses for your coaching.   #1: Explain Your Coaching, So It Relates To Your Prospect   A big mistake I see coaches make all the time is explaining their coaching the wrong way.   They talk about all the accolades they have… and all the things they know.   But they don't explain their coaching so that it relates to the prospect's actual problem or challenge.   You'll want to avoid this.   Always make sure that you listen clearly to your prospects' challenges, and then explain your coaching ONLY in the context of those challenges.   I'll give you an example.   Let's say you have a client that wants to get fit for the New Year or the summer season. But for one reason or another they just can't stay disciplined enough to take the weight off and keep it off.   They tell you that their biggest challenge is sticking to their plan for more than a few days before they dive back into the junk food, and avoiding the gym.   Your next move then should be to explain your coaching in a way that speaks to those challenges your client just gave you.   You might say "I help people who want to lose weight, not only lose the weight, but to keep it off long-term using a series of simple steps and strategies that have taken me (fill in the blank) years to develop. And I also understand that temptation is a very real thing when it comes to junk food, which is why I developed an accountability system that we'll work on together for the next (fill in the blank) months."   Are you seeing the connection here between the prospect's challenges and your coaching offer?   It might even seem too simple, but you'd be surprised that the vast majority of coaches don't do this.   If you do this properly, you'll start to see a lot more clients saying YES to your coaching a lot faster.   #2: Uncover Their Challenges Quickly   Here, you'll want to discover what's holding your prospect back.   And doing this in a quick and effective way will show your prospective client that you really know what you're talking about.   And the great thing about uncovering your prospects' challenges is that you don't have to be a coaching veteran to do it quickly.   You do it by…   1. Asking good questions   2. Listening attentively while they describe their challenge or problem   3. And then showing your client immediately that you understand what they are saying by relaying the information back to them   Doing these three steps alone builds automatic trust because the prospect is going through an experience where someone is actually paying really close attention to them…   … and you'd be surprised, but when it comes to their deepest challenges, there are not many people out there that will ever give them that level of attention.   Again, if you do this from a genuine place and really seek to help people, you'll be trusted quickly and this puts you into a better position to get those "Yeses" for your coaching.   #3: Help Them Make A Decision On Your Coaching   Most of the time, you might not even need to do this because doing the above steps would have already brought you to a "YES" for your coaching…   But in some cases, prospective clients will be on the fence, and that's when you need to coach them on making a decision on whether they should move forward with you or not.   One common objection that you may hear is the "I can't afford it" or "it costs too much" objection.   A simple way to respond to this objection and build trust in the process is to say something like… "what would work for you?"   I'm not suggesting that you discount your fees all the time, but what I am suggesting, especially if you're a new coach, is to come up with options that would make things more doable for your coaching clients.   Maybe it's a slightly altered payment plan, or something else.   Whatever it is, you'll make things more manageable for your client, you'll build trust in the process of coming up with a solution, and you'll position yourself for a lot more yesses.   Let's wrap this up with a big red bow…   When you explain your coaching so it relates to your prospect, uncover their challenges quickly, and help coach them on whether they should work with you or not, you're showing that you really care and that you'd be a great coach.   Now I'd love to know...   What are your 1 or 2 big takeaways from what I just shared?   How can you apply them in your business and intro sessions right away?   Reply and let me know :) I look forward to hearing great things!   Big Love, Christian   ps. Who else do you know is a coach and would benefit from signing up more clients? Send them a holiday gift and forward this email to them. Let's get the whole world coached!   pps. If someone forwarded this to you and you want more of it, be sure to sign up at www.christianmickelsen.com.           ------------------------------------   C Mickelsen  CEO, Future Force, Inc  11515 Punta Dulcina  San Diego, California 92131 USA  www.CoachesWithClients.com (800) 492-7152   Discover More Business Secrets, Plus See My Personal Side By Following Me On... Facebook: christianmickelsen.com/facebook Instagram: christianmickelsen.com/instagram             Click to  manage your subscription ,  view our disclaimer and privacy policy , or to  unsubscribe .     Future Force Inc. 11515 Punta Dulcina San Diego, California 92131 United States (800) 492-7152