Fwd: How to close any deal - 3 things that actually work

---------- Forwarded message ---------
From: Oren Klaff <oren@pitchanything.com>
Date: Wed, Jul 22, 2020 at 9:07 AM
Subject: How to close any deal - 3 things that actually work
To: <stevescott@techacq.com>

... 'the only three things you need to know."

From the author of Pitch Anything & Flip the Script

Take a quick look at this chart:

Print this and tape it to your laptop, to your daily planner ... tape it to your arm. Why so important? When you go to a meeting to "present your ideas" or sell something ... there are ONLY 3 possible states your audience can be in: 1. Anxiety .... from information overload 2. Boredom .... because they have seen this information before 3. CURIOSITY .... when you're providing the right information in the correct order, with the perfect amount of detail. IF YOU CAN CREATE CURIOSITY - YOU CAN CLOSE ANY DEAL. ... I didn't say close "some deals" .... but any deal. You already know this, because, Curiosity makes you do things you should not. Ever try to look inside a sealed envelope? Flip briefly through your spouse's messages? Listen in on an argument while pretending you're not looking? That's the raw power of Curiosity pulling you in, instantly changing your norms of behavior. It works in Business the exact same way. ... Put yourself in front of any kind of buyer, and Curiosity is the most powerful tool you have to sell products, close deals ... find investors. In some cases, - - it's the ONLY thing that works eg. Cold email Competitive bids - "You have 3-Minutes" pitch situations

CURIOSITY WORKS WHEN YOU ARE ABLE TO CREATE A SMALL BUT IMPORTANT 'INFORMATION GAP." You give someone a little information about a situation. But not enough to "solve the puzzle." They need the other information you have to complete the picture. For example, look at this pitchdeck I wrote for a movie studio. Every page created massive curiosity. Once I put this in your hands ... you HAD to read it.

The result? Over $100 million.

How do you use the Psychological Element of CURIOSITY in your business to - .... Pitch. ....... Sell. .............and Close. First, it's critical to understand WHAT Curiosity does: It holds people in this PERFECT little spot that exists between being bored, and the feeling of "too much information." As long as you can hold someone in this "spot", you can own their attention for much longer than any of your competitors. More than enough time to pitch, sell & close any deal.

Here's a quick cheatsheet and checklist to always keep yourself in the Zone of Curiosity ...

1. DON'T TALK ABOUT YOURSELF OR YOUR COMPANY OR YOUR PRODUCT UNTIL YOU ARE 70% FINISHED WITH THE PRESENTATION. What? Oren have you absolutely gone crazy? No, just keep reading ....

2. INSTEAD OF TALKING ABOUT "YOURSELF",TALK ABOUT THEIR SPECIFIC PROBLEM.

3. ... AND THEN HOW YOU ARE AN EXPERT IN THAT PROBLEM.

4. AND SHOW HOW FAMILIAR YOU ARE WITH THE DIFFERENT KINDS OF SOLUTIONS THAT SOLVE THEIR PROBLEM. THE ENTIRE TIME YOU ARE DOING THIS, THEY ARE BUILDING CURIOSITY ABOUT WHAT YOU OFFER.

5. THEN ....FINALLY, WHEN YOU'RE ABOUT 70% DONE ... INTRODUCE YOUR SOLUTION (AND THE VALUE YOU OFFER.)

In an ideal world, you wouldn't need to program your pitch this way. Buyers would respect your expertise, and be interested immediately in your products, features and benefits. But sadly, they are not interested. We do not live in an ideal world. To succeed in business today .. ... to make deals ..... and generate revenue: My experiences in every type of pitch situation say ... CREATE CURIOSITY. Last few weeks, I've been talking about "The Setup" and later I'll discuss "The Close" but for this week, we need to focus on one thing:

WAIT ... Does this kind of thing work in the 'real world'?

I get this question all the time. "Hey Oren, You're a nice guy but ... you cherry pick deals like Movies, Aviation, Real Estate ... and it's all stuff that sells itself. This won't work for me." Oh yeah, I get all the "easy deals" like - Brain Aneurism Coils - API software for data integration - High-speed routing software with AI blah blah blah So "NO", I do not have it easy. THAT'S WHY I spend hundreds of thousands of dollars researching these tools and making sure they work in the real world - for one reason only: Close important deals, Make money. Want to take advantage of my skills in this? Let me train you on this so you know how to CREATE CURIOSITY and close the deals that are most important to you.

IN ONE HOUR OF TRAINING I'LL SHOW YOU ALL THE FORMULAS:

JOIN ME ON FRIDAY AUGUST 7th AT 12PM PST

I'm giving a rare Livecast event called "CREATE CURIOSITY" which includes lots of examples and instruction on THE SETUP CREATE CURIOSITY THE REVEAL (and Close) This one-hour I will show you the CREATE CURIOSITY formulas step-by-step with many examples and turn you into an advanced dealmaker. To get into THE SETUP Livecast Event... you have to join Pitch Mastery here.

> Join Pitch Mastery to access "CREATE CURIOSITY" Livecast

Here's how it works: You can get access to this event, CREATE CURIOSITY, only from inside Pitch Mastery. Are you doing this? It's going to change everything you do. JOIN PITCH MASTERY HERE- so you can join me on 8-7-2020 for CREATE CURIOSITY Oren

PITCH MASTERY MEMBERSHIP and full access to August 7th"CREATE CURIOSITY"

... ...

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