Fwd: How to use INTRIGUE to make people 'binge watch' your presentations

---------- Forwarded message ---------
From: Oren Klaff <oren@pitchanything.com>
Date: Wed, Jul 15, 2020 at 9:33 AM
Subject: How to use INTRIGUE to make people 'binge watch' your presentations
To: <stevescott@techacq.com>

Can you create intrigue and suspense like Alfred Hitchcock?

From the author of Pitch Anything & Flip the Script

Do you know how to use INTRIGUE to hold someone's attention during a meeting?

Intrigue is a great tool once you really understand it ... For example, you know when you come home from a long day at work and see that Amazon package on the doorstep ... (because if you're like me, you probably order stuff, then forget all about it.)

... so you think to yourself, "Maybe it's that $4,000 Sony A7 Camera I ordered ... or did I?" And you tear open the box ... ... there inside ... packed perfectly in those plastic airpockets ... Just great! It's toothpaste and shaving cream. F*&&cr%!! OH NOW I REMEMBER ... I actually did NOT order myself a $4,000 camera. Anyway, this exact thing happens to me all this time. So it's a bit heartbreaking and sad ... When my six year boy sees that box before I do. He dives for it, and tears into every single Amazon box thinking ... just maybe ... this one time .... there's a brand new Sony Playstation PS5 and 20 Snickers Bars in it ... But sadly, it's always ... Toothpaste. Ball point pens. A stapler. Protein bars. Or toner cartridges for the printer. Until one day last week ... I fixed this problem. The Box arrived ... but it wasn't toothpaste and it definitely wasn't toner ... Imagine ... It's 6am, your six-year-old wakes up and sees THIS:

What in the hell is in THAT box? I watched as my boy's eyes popped wide. He has no idea ... but - His little heart is slamming against his rib cage, his fingertips trying to get under the thick cardboard edges ... He is straining his small muscles to tear the rigid packing tape ...

Look at that face! Have YOU ever felt like this in a business situation? Interested Fascinated Puzzled Amused Even ... scared and excited? Then the seller has done a great job of creating intrigue ... You desperately want to know what's in the "box" he's showing you. AND ... IF you continue to feel this way until the end of the presentation, the seller has also done a great job maintaining it. Creating intrigue and maintaining tension ... that's no easy task ... but if you create 'The Box' to show a Buyer or Investor you can pull it off. Below are some hints to get you started.

1. Build Intrigue By Showing "The Box" but not everything in it. Don't open your presentation by telling people you have the most features, the best customers and flawless track record and the best "award winning product." Instead, show "The Box" ... hint at what's in it ... but don't give it all away Start building to a big reveal (this is not weird at all, in fact it's welcomed.) But now you can put all your new features, best offers, and high-value information in the box and reveal it at the end of the presentation. THIS format will close deals. 2. You Can Create Enormous Tension and Intrigue by Suggesting You "Might" End the Discussion WITHOUT showing what's in "The Box." If they believe you're an EXPERT, they'll NEVER let you leave before your presentation is finished. The key is, they have to believe you're an EXPERT that has solved their exact problem 1,000 times before. Then they'll beg you to reveal what's in "The Box' 3. About half-way through the pitch, let them THINK they've figured out exactly what's in 'The Box' ... One good way to build intrigue and suspense is to give them a feeling of false success, where the audience thinks they've solved all the questions posed, and they know what's in 'The Box' Then, of course, pull the rug out from under them. Your Reveal is different, and much better, than they had guessed.

4. The Box is a big promise to your audience that you have something great to offer. Pay that promise off before your time is up; Ever notice that "salespeople" make a lot of claims, promises, inferences and talk about ROI? But their final 'offer' is weaker than the intial promise. That's WRONG. You MUST deliver and fulfill on every PROMISE you made the to the audience. for example, remember when I promised to share what was in the box? Here you go ..

In summary ....

In an ideal world, you could just show your product, explain the price and book an order ... and everything would be purchased based on the VALUE you offer. But sadly, we do not live in an ideal world. To give your deal a fighting chance, you MUST learn to create INTRIGUE. TRY THIS: When you start any meeting, call or zoom ... First 'SETUP' by showing you're an expert. Second, create INTRIGUE by introducing 'The Box'. Continue to discuss their problem and your understanding of their situation, and your status as an expert. Finally .... satisfy their intrigue by REVEALING what's in The Box, eg. now you give your best information, metrics, testimonials and facts about the product and company. Think of it like this ...

WAIT ... Does this work in the 'real world'?

I've heard many people ask ... "Hey Oren, This sounds "great" and that's a cool Go Kart story, but c'mon, I sell a boring product, and this isn't going to work in my industry ..." I'm not going to argue with you .about how boring your company is ..... but to be fair, I deal with a lot of boring stuff. For example, I have used these INTRIGUE TOOLS to sell ... .... $10 million of Light Bulbs ....... $38 million of disgusting Dog Snacks ........... $42 million of really boring Saltwater Marine Ballast Sensors ..................and a $54 million piece of dirt outside of Mesa, AZ. So if your company is more boring than Light Bulbs or Dog Snacks or DIRT, oh Please ... let me know all about it! Otherwise .... Let me train you on this so you know how to create 'The Box' and use it to close deals.

IN ONE HOUR OF TRAINING I'LL SHOW YOU ALL THE FORMULAS:

JOIN ME THIS FRIDAY JULY 17th AT 12PM PST

I'm giving a rare Livecast event called "THE SETUP" which includes lots of examples and instruction on THE SETUP THE INTRIGUE THE REVEAL This one-hour I will show you the SETUP and the INTRIGUE formulas step-by-step with many examples and turn you into an advanced dealmaker. To get into THE SETUP Livecast Event... you have to join Pitch Mastery here.

> Join Pitch Mastery to access "THE SETUP" Livecast

You can get access to this event: THE SETUP, only from inside Pitch Mastery. Are you doing this? It's going to change everything you do. JOIN PITCH MASTERY HERE- and join me on 7-17-2020 for THE SETUP. Oren

PITCH MASTERY ACCESS and "THE SETUP"

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