-------- Original Message --------
| Subject: | The 3 things that separate GOOD traffic from GREAT traffic |
|---|---|
| Date: | Tue, 17 Jun 2014 13:57:18 -0400 |
| From: | Andy Jenkins & Mike Filsaime <training@marketinggenesis.com> |
| Reply-To: | training@marketinggenesis.com |
| To: | stevescott@techacq.com |
| (WARNING: This email is incredibly long yet I promise worth reading from begining to end - in fact I guarantee it!)
So here's the deal...
Getting traffic is EASY...yet it's COMPLETELY worthless unless it's GREAT traffic.
In fact - the difference between the two is MONUMENTAL.
I mean, it's like the difference between tomato juice and a bloody mary, orange juice and a mimosa, lime juice and a margarita...(hmmm I'm feeling thirsty)
I think you get the point.
The AWESOME news is that it doesn't take that much to go from "Good" to "Great."
First...
It's about putting the right message in front of the right audience.
This means you need to know who it is you want to attract to your business.
You've got to get specific. I mean EVERYTHING down to the nitty gritty details.
Flesh out everything you can possibly think about - their life, their family, their interests, their fears, and what problems they have. Put yourself in their minds, walk a day in their shoes, visit the places they go, read the magazines and books they read...
...Leave NO stone unturned!
And if you are struggling, then start spying on your competition and use the tools mentioned in this video to shortcut the entire process.
Once you've got a grasp on who you want to attract, then it's time to focus on casting the bait.
Now, by far the fastest, easiest, and most effective way that we have found is with Facebook.
I mean with 1.28 billion active daily users, it's probably going to have a few who fit the bill for folks you'd like to work with.
And their ad platform lets us drill down to the exact people we're looking for.
Next, we have to craft our message.
And there are 3 CRUCIAL STEPS to doing this.
1. The Image
This one should be simple, but most people royally screw this up BIG time.
And...it's the most important part, because it's literally what stops your audience dead in their tracks.
Think about it...
...most people are non-stop scrolling their news feed looking for something worthwhile to look at.
Seriously, next time you're out in public, take a look at what someone is doing on their phone.
Scroll, scroll, scroll, scroll, pause, scroll, scroll, scroll.
We want to be that pause. We want to be the thing that catches their attention enough to stop and take notice.
So what is it that's causing them to stop - PICTURES.
And this shouldn't come as a surprise. I mean - there's a reason Facebook bought Instagram for a BILLION dollars.
And here's what pictures people are looking at...
Selfies Pictures of random things people find interesting Food Inspirational images and quotes Pets, babies, and other utterly cute nonsense
What you don't see very much of is crappy stock images, boring product images, or anything else that looks remotely like it should be there.
All you gotta do is think outside the box a little and get creative with your smartphone, take a few snaps, and presto, you've got yourself a winning image.
Kinda like this one... Next up...
2. The Headline or Title (as it is referred to by those over at the book of faces).
Instead of talking about all the different ways to write a headline, I'm going to give you the formula that works for us...
"Incredibly GOOD without Incredibly BAD"
This is based on TWO Mindsets that just about everyone has - Pursuit of Pleasure and Avoidance of Pain. Lets see it in action...
Sample Headline:
"Quickly Melt 16 Pounds of Body Fat Without EVER doing Cardio"
Okay - The Incredibly Good part (i.e. Pursuit of Pleasure) is "Melt 16 pounds of Body Fat." Right? Assuming that we're marketing to people that want that result, getting rid of 16 pounds of body fat would bring them tons of pleasure.
And here's the key about that "Incredibly Good" part - it has to be something that your audience has "Future Paced."
What that means is, at some point in their existence, they have envisioned what the upside of being 16 pounds thinner would mean to their life. They've imagined the new clothing they would buy or could fit into again. They've imagined going from one squishy mid-section to being able to see 2 or even 4 abdominal muscles. They've had fantasies about how the opposite gender would treat them without the extra jiggly-bits. And they've role-played what their friends would say when they see them all kinds of svelte and skinny - "Wow - you look amazing!"
So - Incredibly Good with "Future Paced" Results - that's the first part. Check.
The Second part "...without Incredibly BAD," is the hook.
Ya see, psychologically speaking (Disclaimer: I'm totally making this part up - This is really only how I think - I can't speak for normal, non-neurotic humans), I think we already spend a LOT of time imagining that we are in BETTER CIRCUMSTANCES - ya know, the grass is always greener if things were just a little different, blah blah blah.
Meaning, the "Incredibly Good" part - the HOPE - is just a way to MEET your audience at a point of self-awareness that they are already at.
Sure, it's nice to imagine, but that's NOT enough to get them to take action.
--> The HOOK that gets the TAKE ACTION is "…without Incredibly Bad."
The thing is - if we really and truly (for real) WANT the Incredibly Good part, why haven't we already GOT IT?
The answer is simple - because we ALL have Limiting Beliefs.
We have been programmed that we CAN NOT get Incredibly GOOD without making a HUGE sacrifice. And sometimes - in fact - MOST of the time, the sacrifice that we are conditioned to expect to endure in the pursuit of Incredibly GOOD is TOO much to pay. We can't handle it.
Think about it - in that example above - WITHOUT the Hook - one of the answers to
"Quickly Melt 16 pounds of body-fat" COULD be…
…Starvation.
LOL!
That's why, in order for this formula to work, you need the Hook - you need the "…without Incredibly Bad."
And last but not least...
3. The Body or Description
So you've got them to stop and pay attention to you, they've read your headline, and now for the most important part...getting that click!
Here's the BIG SECRET though.
According to Facebook, shorter posts receive 60 percent more likes, comments, and shares.
This means you should have about 3-5 lines of text max that carry on the conversation from the headline and leads them to the next step, which is clicking your link.
Example: "Quickly Melt 16 Pounds of Body Fat Without EVER doing Cardio"
Never step foot on another boring cardio machine again thanks to this newly discovered fat-melting 15 min workout
Click here to see for yourself! You'll notice there that I used a clarifying statement that backs up the headline, but at the same time clearly shows what is coming once they click-through. This is going to push away anyone who doesn't want to actually work out and pull in anyone who's the right fit. Quality over quantity!
Now that's what we talking about. :-)
We've got more awesome Traffic-getting tips posted here if you want to really dial this in, but hopefully you're feeling a little more confident when it comes to getting GREAT traffic.
Talk soon,
Andy & Mike
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