-------- Forwarded Message --------
| Subject: | Cold email template [download] |
|---|---|
| Date: | Tue, 8 Sep 2015 05:01:16 -0400 (EDT) |
| From: | Bryan Kreuzberger <bryan.kreuzberger@breakthroughemail.com> |
| To: | stevescott@techacq.com |
Steve,
There are two parts to every sale: getting in and closing the deal.
Today we'll be focusing on "getting in." But don't think that's all there is, because it's just the beginning.
When it comes to getting in, one of my favorites is called the Waterfall Technique. The main principle behind this Waterfall Technique is:
Don't try to contact the "right people".....go ABOVE them first, and get their boss to refer you.
This means:
Don't do a proposal.
Don't fly to Minneapolis.
Don't measure the close rate.
Don't brag to your boss that you're "Talking to Best Buy!"
Because......
"Unless you're in the room with the person who can say "yes".....all your other efforts are wasted!"
So how do we get in the room with the right person?
Well the best way is to have their boss refer you to them. If their BOSS says: "Hey Joe, you should go with these guys for our new ad campaign..."
... guess what's gonna happen? That's right, you get the gig.
So for example let's try to contact the advertising department at Best Buy, except let's use the "Waterfall Technique":
FIRST let's find out who the final decision maker is. This is the person that will be saying "yes" to the project and signing the actual check.
So normally I would target the top guy at the agency, but the top guy will almost always present it to the VP of Marketing.
So we are targeting the VP of Marketing. We will email his boss (probably a senior vice president of marketing).
We write an email to:
- The VP of Marketing (Lower)
- The Senior Vice President of Marketing (Middle)
- The Chief Marketing Officer (CMO) (Highest)
We can also pick a fourth person (I explain more about this in the course).
We do not CC these people. We send the emails individually.
Essentially we just want a referral down. Here is the exact email template I use for this:
Subject: Appropriate person
I am writing in hopes of finding the appropriate person who handles multicultural media. I also wrote to Person x, Person Y and Person Z in that pursuit. If it makes sense to talk, let me know how your calendar looks?
VoodooVox helps electronics retailers increase their revenue. We do this by marketing to Hispanics. Each month we reach 25 million Spanish speakers with an audio message they must hear. We insert 30 second audio and SMS advertisements into phone calls made on calling cards. The benefit to users is they make their call free. The benefit for our clients is they can increase store revenue by providing text message coupons. Typical redemption is 3%. You can measure results online and with store sales. Advertisements can target specific ethnic groups and geographies. Some clients include Burger King, P&G and Chili's.
If you are the appropriate person to speak with, what does your calendar look like?
If not, who do you recommend I talk to?
Thanks,
Signature
Name
Title
Company
Number
Address
The email you see above has a 80% response rate. That's right...80%. So if you use it, try not to change too much.
I even made a full PDF file that explains in detail each part of the email, and what you should write. As my gift to you, you can download it here:
http://www.breakthroughemail.com/coldemailtemplate.pdf
I personally tested 15,000 emails to develop our system, and our members have had an 80% success rate with it, so keep it in your arsenal.
Whether I'm trying to reach a big company, or a small company, THIS is one of the 35 emails in the Breakthrough Email System that works. No matter how big or small the company, there is ALWAYS a hierarchy you can exploit to your advantage.
Enjoy!
Sincerely,
Bryan Kreuzberger
Manage my subscription
Someway Media LLC 195 Plymouth St Brooklyn, New York 11201 United States
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