Friday, January 6, 2023

Fwd: How to Start a Podcast



---------- Forwarded message ---------
From: Altucher Confidential <AltucherConfidential@email.threefounderspublishing.com>
Date: Fri, Jan 6, 2023 at 2:06 PM
Subject: How to Start a Podcast
To: Steve Scott <stevescott@techacq.com>


James reveals his secrets.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Altucher Confidential
January 06, 2023

Or interview a homeless guy on the street. You can do 3 interviews in one day.

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How to Start a Podcast

By James Altucher

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What you're about to see might sound unbelievable, but it's 100% based on facts… my connections a controversial government insider… and my work at the CIA.

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Chris Campbell

CHRIS
CAMPBELL

We're a week into 2023.

My local gym is unusually packed…

People are drinking more water… writing more handwritten letters… setting monthly budgets… drinking less alcohol… planning for their next no-spend month… drawing up their stretch goals…

And more.

Many might keep one or two of these habits. Most of them will fall by the wayside by February.

BUT…

If "start a podcast" is on your list for 2023…

Consider today's ALC a sign -- serendipity -- and make the leap.

Below, James is going to reveal how to start a podcast… why you're asking the wrong questions… why quality doesn't matter (yet)... and how to get free therapy.

Read on.

How to start a Podcast

James Altucher

Someone asked me how to start a podcast:

What high-end equipment they need, how to get ads, great guests, etc. These are the wrong questions.

Here's what you should do.

1. START NOW!

Take out the recorder on your iPhone. Interview someone.

Interview your spouse about all the things that are wrong with you.

Or interview a homeless guy on the street. You can do 3 interviews in one day.

Or call a wrong # and interview.

Just START!

2. DISTRIBUTION: Go to a company that distributes podcasts

Like Libsyn or Omny. They take your podcast and send it to all the places that host podcasts, like Apple Itunes, Stitcher, etc. Upload your episode(s).

NOW YOU HAVE A PODCAST!

QUALITY? It doesn't matter the quality of your first 2-3 or even your first ten or even your first 50.

Just get started. And you don't need fancy equipment.

Just make sure the audio is all hearable. Worry about fancy equipment later.

3. WHAT IS YOUR PODCAST ABOUT?

John Lee Dumas, who hosts the show, "Entrepreneurs on Fire" has this advice: Double niche down.

Example: lawyers?

Niche down once: divorce lawyers.

Niche down twice: divorce lawyers who specialize in rich people.

Now interview those lawyers about the highest stakes divorces they've ever handled.

Want to do it on sports? Ok, niche down once: basketball. Niche down twice: Basketball team owners and the economics of basketball.

One podcast which did this had a great title: "Denzel Washington is the best actor ever. Period."

I don't really double-niche down. Mine's more general but perhaps it's ok because I've been around for NINE years now. But maybe it's a problem. Maybe I need to niche down.

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4. EXPERIMENT WITH FORMAT

There's a lot of interview podcasts out there. Too many.

Maybe experiment with format.

Here's some ideas:

  1. Storytelling. Like the true crime podcasts.

So, for example, in the divorce lawyer scenario described above, you don't' have to interview anyone. Just research the highest profile divorces and tell the story.

  1. High production. e.g. interview now just the divorce lawyers but the man and woman and kids, etc.
    This is more the style of the Freakonomics podcast.
  1. A theme format. Like the sub-series I did with AJ Jacobs: "Good or Bad" where we took a topic like "cars" and debated "good" or "bad".
  1. Other formats. Man on the street? Seems to work well in TikTok.

    Might be fun in podcasts. Phone calls with scammers?

Arguments with people who hate you?

What other formats do you think would be fun to experiment with?

5. WRITE A POST ABOUT EVERY PODCAST?

What did you learn? How will it change your life? Why did you choose that guest/topic, etc?

Post it on: LinkedIn, Medium, Quora if possible, Facebook as a status update (don't link - post the entire article in the update), make a twitter thread, etc.

6. MAKE A BOOK:

If you have a bunch of podcasts on one topic

Get the transcripts, edit , write an intro & outro for each chapter, write intro for the whole thing, publish as a book.

"Tools of Titans" by Tim Ferriss does this and my book, "Think Like a Billionaire".

7. MARKETING

The best thing is to go on other people's podcasts. You can do a swap.

Again, innovative formats help as well.

8. ADS

Don't really think about ads until you have at least 5,000 downloads per episode.

That's the starting point. Don't forget the average podcast has 200 downloads per episode or less.

9. HOW OFTEN?

There's no rule.

Joe Rogan has a three hour podcast every single day. Do people listen to every one? Of course not, but there's so much content that even a casual Joe Rogan listener will listen to at least one a week.

My podcast is 3x a week.

Freakonomics is once every two weeks I think. Dan Carlin, Hardcore History, is one every few months because he does so much research. But he gets millions of downloads per episode.

10. A good rule of thumb

Don't do an episode for the clicks.

Only have on guests/topics where you, personally, are curious about the topic and the questions come straight from the heart.

Then the listener is not just listening to a boring interview but it feels more like the listener is eavesdropping on a personal conversation.

I tend to use my podcasts as personal therapy sessions with my guests. I get therapy for free.

Best,

James Altucher
For Altucher Confidential

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Paradigm
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