Let me tell you something, Steve Scott:
There's nothing that gets on my nerves more than wasting time.
Whether it's waiting in line at a coffee shop…
Or having to pass time because of a delayed connecting flight…
It's absolute torture.
But, do you want to know what REALLY grinds my gears?
Marketing "gurus" that peddle the "secret" to excellent content marketing strategies…
Only to waste hours of your time beating around the bush…
Just to share some kind of "innovative insight" that doesn't actually work.
Terrible, right?
See, I'm a firm believer in the fact that every podcaster deserves to know what they need to make their content marketing strategy work…
In NO time.
"Aww, thanks, Yadu—but where are you going with all this? You're taking forever!"
Alright, alright. Without further ado, here's my personal "magic recipe" for podcast marketing
success:
🎯 Ingredient #1: Articles
If there's any kind of content that's REALLY going to take your podcast to another level, it's an article.
As convenient as audio is for consuming content, listeners are still going to want something to come back to after your episode wraps up.
Especially if it's about a topic they're really interested in.
Creating blog or web articles to complement your episode not only helps with SEO, but also works for your audience by:
- Helping them understand the main points of your episode better;
- Providing them additional resources related to your episode topic; and
- Giving them content to come back to, work with, and share to others.
By making articles based off your podcast episodes, you'll be able to help your audience enjoy and access your content even better!
🎯 Ingredient #2: Newsletters
You can't miss out on newsletters when it comes to putting together a solid content marketing strategy for your podcast.
If an article can help listeners contextualize, experience, and remember your episodes better, then a newsletter's all about keeping them in the loop while keeping them on their toes for your next episode.
But that's not all.
Newsletters are a great way to build a community of listeners around your podcast, making it a LOT easier for your audience to stay on top of your show and get to know your brand.
A good newsletter strategy makes the most out of the room your voice, your brand, and your personality gets to occupy within your audience's inbox.
🎯 Ingredient #3: Videos
Lots of podcasters focus on making their episodes HEARD by as many people as possible…
But here's the thing: successful podcasters don't just care about being heard—they focus on getting their episodes seen too… 🤯
And this is where video comes in.
Nowadays, video content is an essential part of many podcast content marketing strategies because they make it easier for listeners to be part of conversations.
With more and more social media platforms transitioning to video content, creating some for your podcast is a must if you want to get your show noticed.
Video micro-content makes it easier for your audience to immerse themselves in your episodes, while attracting new listeners through episode highlights!
Wanna know an easier way to put together these three ingredients, Steve Scott?
I'lI save that for my next email. 🙊
Hang tight and see you on the next ride 🎢
Yadu Krishna
Deciphr Content Chef
Deciphr AI | LinkedIn
|
|
|
|
|
No comments:
Post a Comment