Thursday, January 9, 2020

Simple bkz

Here's a sensible biz—for anyone who has these three things:

#1: 1-2 hours a day, minimum, to devote to it.

#2: Roughly a grand to put towards expenses.

#3: A basic understanding of internet marketing.

If that's you, here's how it works.

FIRST:

Pick a low competition local niche.

It could be for any mid-sized city in the US, Canada, or Australia.

(Since everything's done online.)

The main thing is, you want something uncommon.

That way, every marketer and their auntie aren't already going after it.

So, instead of "lawyer" or "dentist" or "chiropractor," for this example, let's do: "handyman."

K?

Now, let's select a city.

It has to be big enough to make it worth your while.

But small enough to where you can score a fairly quick win.

The sweet spot, I've found, is anything with a population of around 100,000, on up to 300,000.

Doesn't mean you can't go higher or lower.

But, for your first project, I think something in that neighborhood will give you the greatest shot at success.

So like, how 'bout: "Irvine, California?"

Theirs is 277,453.

Yee-haw.

We've got ourselves a niche:

"Handyman Irvine, California"

SECOND:

Create a simple little website for it.

It could literally be one page, to start with.

Here, the important part, is to grab a keyword-rich domain.

This helps you rank in Google—which, as you'll soon see, is the foundation of this entire business.

So, something like:

IrvineCAHandyman(dot)com

Which, at the time of writing this, is available.

(I'm sure someone will snag it after reading this—and that's why I didn't link to it.)

From there, tack on a headline:

"Handyman Irvine, California"

Add some stock photos.

Maybe a few paragraphs of text.

Bullet points.

And so on.

What you can do is, look up a handful of existing handyman websites, see what they're saying, and model them.

Obviously, don't copy.

It's unethical... not to mention, it'll make it harder for you to rank in Google.

Anyways.

Don't overthink it.

You should be able to knock one of these out in a single afternoon.

Then, when you're happy with it, add an email intake form and a phone number with an Irvine area code.

Also, make sure you can track and forward every incoming lead.

Not sure how to do that?

We've got you covered.

Not only can we get you a local phone number for just about any city in the US, Canada, or Australia, but we also built a custom software that handles all the tracking, forwarding, reporting—even billing. 

And setup is a snap.  All it takes is a few clicks, and you're good to go.

So if you're thinking: "I'm not techie enough to do this" or "I don't know how to get a local number..."

Think again.

My 11-year-old daughter does this.

We've got grandpas and grandmas doing it.

And everyone in between.

K?

Now, all that's left, is to hit publish.

Giddy-up.

You're live.

THIRD:

Point some backlinks to it.

These are like "votes" for your website.

And getting to the top of Google is basically a popularity contest.

But not all votes are created equal.

And some take a ton of time and effort... to acquire.

So, what we do is?

We work together, inside our private group of 5,113 members, to send each other powerful, relevant links.

The result?

First page rankings... in record time!

We're talking... a few days... to a few weeks... depending on how well you followed these first few steps.

Oh, and if you're worried about getting "slapped" by Google?

Don't be.

After 12+ years of doing this, I'm telling you, we've got it down to a science.

Everything we teach is wildly effective... and completely safe.

Alright?

Moving on.

FOURTH:

Find some handyman businesses in Irvine, California.

A quick Google search reveals plenty.

Focus on the ones with ugly websites that are not showing up at the top of page one, as they'll benefit the most.

Pro tip: if they're paying for ads, even better.  It shows that, A) they want more customers, and B) they're willing to spend money to get 'em.  (Perfect!)

Call, email, text, or PM the best candidates.

Say:

"I'd like to send you some free business, and after I do... if you want more... maybe we can chat about my paid service.  Are you open to that?"

(Or something similar.  You get the idea.)

Basically, we wanna remove the need for you to "sell."

That way, you sidestep the obvious objections:

"But I've never heard of you before."

"And you're halfway across the country."

"And you've got no brand."

"No physical location."

"No website."

"No proof."

"Nothing."

"So yeah, it's a hard-no for me."

See what I'm saying?

But when you deliver results in advance, like we do, none of this matters.

So this part, right here, is critical.

It's how so many average, everyday people—just like you—are winning with our system.

Anyhoo.

One or more of these guys is gonna say: "Sure, why not?"

Go with the one that sounds most excited.

Ask them which email address and phone number they'd like to receive inquiries at.

Then, go into our software (more on how to get your hot lil' hands on it in a sec.) and adjust the settings so that all emails and calls automatically get routed to the right place.

(Without you lifting a finger or talking to a single soul.)

Beautiful.

FIFTH:

By now, your teeny-tiny website should be making its way to the top of page one in Google.

You should see it when you search for terms like:

"Handyman Irvine, CA"

"Handyman services near me"

"Local handyman for hire Irvine"

(And so on and so forth.)

Exciting!

Now go check your stats.

See how many leads you're sending your (potential) new partner.

(Don't worry: our software will notify 'em of every email and call that came from you—so you'll definitely get credit!)

Next, slip into your gravy pants and go watch Netflix while they land a deal or two—courtesy of your leads.

After that, chances are, they'll want more.

So... name your price.

It's simple with our custom calculator (yep, you can use that too).

Just plug in the numbers from your brief trial run, and it'll spit back a fair amount you can charge, either per lead, or as a flat monthly fee.

Depending on the project, a good estimate, based on hundreds of our own case studies, is right around 750/mo.

However, I'd expect this one to be slightly less.

Maybe like 500/mo.

(But hey, that'll pay some bills—won't it?)

Now.

What happens if they say no?

Well, you do another trial with another handyman in Irvine, California, and you make them the same offer.

Keep going till you get a yes.

Then have 'em PayPal you month one.

(Or send a check.  Or whatever you prefer.)

Congrats, by the way.

This is probably the first internet business that's ever worked for you.

(*Wink.)

SIXTH:

Get 'em even more leads.

You want them so booked out, they wouldn't dare leave you.

Our favorite ways to do this are:

One, get listed in Google Maps.

Two, use a Google AdWords coupon to run free ads on Google.

Three, add a new page to your website for any additional services they offer, plus any nearby cities they serve.

Four, explore other backlinking opportunities.

Five, if the numbers make sense, consider running a sponsored post—like this.

(If not, skip it.  That's the beauty of this model: no ad spend, so you pocket pretty much everything.)

(And obviously, no inventory to store or whiny customers to deal with.  I'm mean mugging you, e-comm.)

Now.

I'm not gonna go into each of those here, but, just know, we do have roadmaps, shortcuts, and swipes you can leverage... for all five methods.

Alright?

Then, once this baby is firing on all cylinders, and you're getting as many leads as you can possibly get, set it and forget it.

(At the city level, yes, your website should stay ranked for a very long time, with almost no maintenance.)

(The only thing you might wanna do is update your homepage with your new partner's logo, pics, specifics, etc.  This way, there's no confusion.  It's the same brand all the way through.  And you simply swap it out to reflect your next partner, if the deal goes south.)

Now check this out.

SEVENTH:

Launch a second site while the proceeds—from this first one—continue to trickle in, every 30 days, like clockwork.

You can do this one of two ways.

Either... pick a new niche altogether.

Or, what I like to do is, just stay in that same lane.

Find another decent-sized city, clone the first site, tweak it for the new city, change the content up slightly (so it's unique), rank it, offer a free trial, land another handyman client... repeat.

Super scalable, huh?

And, just think:

You could have 5, 10... 30 of these little websites going to work for you, day in and day out.

"Won't it get saturated?" I hear you say.

Ah, good question.

The answer's no.

And here's why:

With hundreds of these amazing, under-the-radar niches, and thousands of cities throughout the US, Canada, and Australia... fact is, we won't be bumping into each other any time soon.

"Okay, but if it's so easy, why wouldn't the business owner just do it themselves?" you might wonder.

To which I'd say:

Well, some do.

They buy our training, LOL.

But... most?  Are too busy doing eleventy-hundred other things.

They just don't have the time or patience... or interest... to sit behind a laptop and learn this "internet stuff."

And say this deal does end up being 500/mo.

Well, if it makes 'em an extra 1,500/mo, I mean, who wouldn't trade one dollar for three?

Amiright?

SO HERE'S THE DEAL:

If you're still reading this, I'm guessing you're at least somewhat interested in learning more about this business.

And, if so, you're in luck.

I've created a free "demo page" that's loaded with examples, interviews, and additional info.

Sign up—here—for instant access:

Simply enter a valid email, then check your inbox for the homie hookup.

It'll arrive in mere seconds.

Open it up—like a Happy Meal—and dig in.

Watch every video.

Read every word.

Check every fact.

Hear from people we've already taught this to, who are out there doing it.

What problems have they had?

What niches have they gone into?

What are their little sites pulling in each month?

We won't sugarcoat it.

You'll get the good, the bad, the ugly.

K?

Then, when you're finished, I think you'll know whether or not this is for you.

If it is, you can apply for our done-with-you experience.

(Assuming you're a decent human, like to laugh, willing to work hard, and not expecting this to happen overnight.)

It comes with tools, that calculator and software I was telling you about, in-person meetups, daily hand-holding, accountability, outsourcing options, the whole shebang.

Nevertheless, if you're not feeling it, you certainly don't have to apply.

In fact, you'll notice an "unsubscribe" link at the bottom of that first email.

Click it, and you'll never hear from us again.

So, the way I see it?  Worst case... you're only out a few minutes of time.

Best case... you end up with a website (or 50)... paying you, passively, each month.

Not so bad, is it?

No?

Okay then... tap below:

Enter your email.

And let's have some fun.

STILL ON THE FENCE?

Do me a favor.

Open up some new tabs, and pull up sites like:

Houzz(dot)com

Limos(dot)com

Zillow(dot)com

Thumbtack(dot)com

Insurance(dot)com

AngiesList(dot)com

Apartments(dot)com

Notice how similar their layouts are?

Right away, you're asked to register or do a search or enter your info, right?

Yeah, well, there's a reason for that.

They're all doing this exact process I just laid out for you:

Getting free traffic from Google, capturing leads, then selling those leads to small businesses.

Only, on a much bigger, broader, fancier level.

To where, some of 'em... have been acquired for obscene amounts.

(In the hundreds of millions!)

So if you're questioning the validity of this model, maybe those examples will help ease your skepticism.

And I could list quite a few more—many of which you've probably heard of, or even used, yourself.

(But I'll spare you.)

Oh, and don't worry:

As big as those websites are, if you happen to go into any of those industries... and "compete" with 'em... they're surprisingly easy to out-rank.

Why?

Because our little sites are so laser-targeted... Google gives us the edge for the terms we've optimized for (e.g. "handyman Irvine, California").

Plus, get this:

These "mega sites" typically sell their leads to multiple businesses.

Think about that:

Would you pay for leads that are also getting sent to your top competitors?

It's crazy, but many businesses do, because they can't find a better alternative.

So... then?  It's a race—to see who can contact the prospect first... or offer 'em the lowest price.

Ugh.

No wonder, when we come in, and flood their phones and inboxes with folks who are ready to buy... and referred exclusively to them... AND we prove ourselves, first, before ever asking for payment... our clients are smiling so wide they could eat a banana sideways.

(*Drops mic.)

Your move:

FEEDBACK:

"All I did was enter my email and a Mercedes magically appeared in my driveway!" (~Amy from Altoona, Iowa)

"I'm supposed to take business advice from you guys?  You probably pay your taxes in gummy bears." (~Roy from None of your damn business)

"I'd rather play Bridge with your momma's momma than give you my email." (~Karen from Vancouver)

"To the man in the videos: Bob Marley called, wants his hair back." (~Nik from Brisbane)

"So I just signed up and went through everything.  I'm conflicted.  I dunno whether to hate you... or hug you." (~Keith from Dallas, Texas)

"Your webpages look like they were made outta crayons, glitter, and broken dreams." (~Pete from Perth)

"This is the dumbest idea ever.  You should soak it in bleach and burn it." (~Anonymous)

"You look like you should be making toilet wine in prison, not building websites." (~Jilly from Philly)

(*Kidding, obviously.)

But that oughta prepare you for our sense of humor:

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