-------- Original Message --------
| Subject: | How to pick a perfect topic for your book |
|---|---|
| Date: | Mon, 07 Apr 2014 01:50:11 -0400 |
| From: | John Eggen <support@missionmarketingmentors.com> |
| Reply-To: | support@missionmarketingmentors.com |
| To: | Steve <im1@bydf.com> |
========================================= >>> ULTIMATE CLIENT MAGNET(tm) <<< How to Create a Book that Attracts New Clients and Generates Multiple Income Streams ========================================= Hi Steve, In yesterday's lesson of this mini-course, you learned the single biggest mistake most authors make when starting a book. It is not acquainting yourself with the three big strategies to author and make money with a book, and not consciously choosing the best one for you before starting your book. ______________________________________________ What's the Best Topic for Your Book? ______________________________________________ Once you have decided which strategy is right for you, the next step is to develop your book's topic. In today's lesson, I'll teach you how to pick the perfect topic for your book. You will learn how many of the most successful authors today do it. You may be surprised by the process. Plus, I'll share a valuable shortcut that can help you pick a great topic almost instantly. ______________________________________________ How to Pick the Perfect Book Topic ______________________________________________ Successful authors know the biggest factor determining income from a book and a business usually is your choice of target market. There are six key criteria that define an ideal target market. If you want to multiply your income and enjoy how you are doing it, identify a target market that meets these six criteria. Then, create a topic and a book to position you naturally as an expert in that marketplace. Once you do this, sit back and let your book bring high-caliber clients to you. This process has revolutionized the practice or business of many professionals and business owners. You've seen some of their success stories in previous lessons. Here's how you can benefit by using steps from the time-tested system I'm teaching you in this mini-course. ______________________________________________ Step #1: List Your Capabilities ______________________________________________ First, make a long list of all the problems you have a history of helping people or organizations to solve, and all the dreams you have a history of helping them to attain. ______________________________________________ Step #2: Identify Possible Marketplaces ______________________________________________ Next, research or brainstorm a list of all the marketplaces that want, and have a history of paying for, the pains and dreams you have a history of dealing with successfully. This is an easy way to identify niches your background naturally suits you to become an expert in. ______________________________________________ Step #3: Locate Your Ideal Target Market ______________________________________________ To find your ideal target market, qualify those marketplaces on six key criteria: * Do they have a big pain or dream you have a history of dealing with successfully? * Are they aware of that dream or pain (so you don't need to persuade them it exists)? * Can you reach them easily through available lists (search engines, periodicals, other media, list brokers, trade organizations, other organizations, etc.)? * Do they have a history of spending money on these pains or dreams? How much? * Are they a marketplace that is growing sufficiently? * Would you enjoy working with them? Do your values match enough? Identify a marketplace that meets all six criteria adequately, and you have located an ideal target market for your capabilities. If you plan to develop multiple income streams from your book, you'll also want to identify the higher-priced information products and programs a target market has a history of purchasing their solutions in. ______________________________________________ Step #4: Identify Your Topic ______________________________________________ Excellent topics for a book usually focus on the biggest pains a target market desperately wants to eliminate and has a history of paying for. Or, topics focus on the dreams that target market has a history of paying to fulfill. After you do Step #3, those pains and dreams should be pretty obvious. Turn one into a topic that excites you. And if you want your book topic to morph into multiple streams of income (like the examples I've given in previous lessons), then the information products and programs your target markets have a history of purchasing are the first ones you should consider as spin-offs from your book. ______________________________________________ Step #5: Refine Your Topic into the Perfect Book Topic ______________________________________________ Go to Amazon.com and do a search for books on the topic you identified. Sort the results by bestseller status, then buy the bestsellers on that topic. List what content is in bestsellers on that topic. You want to look for two things. First, notice the content they all have in common, because you will probably want to address that content in your book, too. Why? Because it is the content that helped them become bestselling books. Second, identify gaps in those books' content that you could fill in your book. Why? Because the content you create to fill those gaps will make your book distinctive in the marketplace. This is how to refine your topic. Tomorrow, I'll show you how to develop a compelling title for your book's topic. If you follow the steps I have discussed, then you can develop a unique book on a hot topic that is not only desired by a lucrative target market, but also naturally positions you as the expert. For instance, I published a book this way, "Create the Business Breakthrough You Want." In the first 27 months of publication, it attracted $1,131,108 in extra business to my firm. You can have a success story like this, too, if you use this process... or if you use the following shortcut instead: ______________________________________________ Save Time: Use this Shortcut to a Perfect Topic ______________________________________________ Here is a shortcut to identifying a great topic for your book. Whether you want to focus on developing more business from your existing marketplace or from a more lucrative niche, ask yourself this question: "What information do I possess that, if this target market knew I had it, they'd hire me instantly?" The answer to that question often makes the perfect topic for a client-attracting book. And if you want to publish a book in as few as 90 days, this shortcut can save you time. It can be that easy and fast to find the perfect topic for your book. ______________________________________________ Taking Your Next Step with a Book ______________________________________________ NOTE: If you are one of the first 5 people this week who contact us and meet the criteria below (sorry, I only can allocate time for 5 people), we will provide you with a valuable gift to help you create a successful book. If you are in the process of writing a book now, and are willing to commit the time, money and other resources needed to complete the book now, then I acknowledge and will support your commitment. I invite you to request a 45-minute "Book and Income Accelerator" session with us, delivered personally by telephone (a $500.00 value at no cost to you). Only a limited number are available. Reserve yours now. Go to: http://www.ultimatebusinessleverage.com During the session, we will help you to: * Create a clear vision of your book and the business and transformational impact you want it to create * Determine the essential building blocks to getting your book written and published successfully * Discover the #1 factor stopping you from having the book and impact you want * Identify the actions that will move you quickly and powerfully into the vision you have created * Complete the session with the excitement of knowing exactly what to do next to create the book and impact you want This is a $500.00 value I'm willing to give you at zero cost to you, if you meet the above criteria. Appointments are on a first-come, first-served basis, subject to availability. To schedule your appointment, go to the following link now and book your appointment through our online appointment calendar system. (It will automatically waive the $500.00 fee.) Go to: http://www.ultimatebusinessleverage.com Then watch for an email confirming your complimentary session. If you have any questions about this complimentary session, contact my assistant at Office@MissionMarketingMentors.com. ______________________________________________ Your Next Lesson in this Mini-Course ______________________________________________ In tomorrow's lesson of this mini-course, you will learn how to turn your book's topic into such a compelling title and subtitle that the book acts as a client magnet for you. Kindly, John -- John Eggen Publisher, Mission Publishing President, The Mission Marketing Mentors, Inc. Regional Office: 1824 Oak Creek Drive, Suite 414 Palo Alto, CA 94304 Telephone: 650-321-1306 http://www.MissionMarketingMentors.com Copyright (c) 2013. Mission Publishing, a division of The Mission Marketing Mentors, Inc. All rights reserved. No part of this email may be reproduced in any form without prior written permission from Mission Publishing, a division of The Mission Marketing Mentors, Inc. FTC DISCLOSURE: Any products, programs, or personal recommendations made by us in this email for others will likely result in some form of compensation to us. DISCLAIMER: We strive to accurately represent our program and its potential. The kind of results you may receive from our program, however, depend on many factors, including your dedication, motivation, desire, persistence, skills and background, as well as many factors outside our control, such as economic and market conditions. The testimonials provided in this email are intended to give you an idea of what some of our members have achieved but are not necessarily representative, nor are they intended to guarantee that anyone will achieve the same or similar results. The facts and figures in this email are believed to be true and accurate, but have not been verified and cannot be guaranteed as accurate or current. Nothing in this email should be construed as or relied upon as specific advice for you or your business. Always use your own judgment, and get the advice of independent professionals to find the right strategies for your business and your particular situation. If you no longer wish to receive communication from us: http://autocontactor.com/o?r=6b2448d5b3a346ddb341c1c72a4507dd&d=4&arid=852178&artid=1967486 To update your contact information: http://autocontactor.com/o?c=1&r=6b2448d5b3a346ddb341c1c72a4507dd&d=4&arid=852178&artid=1967486
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