Friday, September 13, 2013

Fwd: I want an easy life


Steve Scott
Technology Acquisition Group
& Leadership Point Radio
New York 646.450.4730
San Francisco 415.633.6850


---------- Forwarded message ----------
From: Welly Mulia <wellymulia@gmail.com>
Date: Fri, Sep 13, 2013 at 4:50 PM
Subject: I want an easy life
To: Steve <stevescott@techacq.com>


Humans want an easy life. They want easy that. Easy this. Easy everything.

Hence you see them jump all over those offers that promise instant results without doing anything.

Now, while there is no free lunch and you need to work to get results, you can make your product be as user friendly as possible, so that it's easily understood and followed.

For info products and courses, you explain it in simple English and in a step-by-step fashion. Don't jump from one unrelated topic to another. Present it in a logical sequence that naturally leads from one section/chapter to another.

For software, you provide clear instructions. You make the user interface intuituive and clean. Make it so that even without a user manual or tutorial, people can still use it easily.

If your product is hard to use, people are not going to get get the maximum out of it. This means the value delivered to customers drops, which means customer satisfaction also drops.

Chances that your customers come back and buy your products/other products are slim. No repeat business = very hard to profit. Remember LCV (Lifetime Customer Value) that we talked about earlier? If LCV is low, profits (if any) are also low.

You might have the best product out there, but if takes an Einstein to understand your course or use your software, then it's pretty much useless.

Real Example:

In the small business sales and marketing software, there is a leading company whose software is VERY robust and sophisticated. I've never used them before, but from what I heard from A LOT of people who have tried them out -- they moaned that it's VERY hard and complicated to setup and use-- that you need to be an experienced programmer to setup and use it effectively. Some of them even have a dedicated programmer just to use their software!

Here at Get Profits Fast and XooGuu, when we develop software, one of the most important things we always focus on is to make sure our software is EASY to use. You might also have noticed that our tagline is: when you absolute want online marketing software that's easy to use. We put A HECK OF A LOT of effort making sure that even a beginner can use our software easily, even without a user manual.

What about you? Are your products easy to use? The easier it is you make your products to be used -> the more copies you will sell -> higher customer satisfaction -> more repeat purchase -> higher LCV -> more profits

See our EASY-to-use online marketing solutions and get one or more of them at:

http://www.getprofitsfast.com/products/portfolio

My very best,
Welly Mulia
CEO Get Profits Fast, a subsidiary of XooGuu, LLC
- When You Absolutely Want Online Marketing Software That's Easy To Use -
 
PS. Tomorrow let's find out some interesting internet marketing facts from 166 folks...
 
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