Fwd: The 'Polycrisis' in Davos

---------- Forwarded message ---------
From: TIME Business <TIME@newsletters.time.com>
Date: Tue, Jan 17, 2023 at 12:37 PM
Subject: The 'Polycrisis' in Davos
To: <stevescott@techacq.com>

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The 'Polycrisis' in Davos Ngozi Okonjo-Iweala, director-general of the WTO (R) speaks to TIME's Editor-in-Chief Edward Felsenthal at the TIME 100 dinner in Davos on Jan. 17, 2023. Christian Hutter for TIME By Yasmeen Serhan Staff writer In 2023, TIME will once again recognize 100 businesses making an extraordinary impact around the world. Applications for the TIME100 Most Influential Companies of 2023 are open, now through March 1, 2023. Apply here. Hello from the Swiss Alpine town of Davos, where scores of political power brokers and corporate executives—plus a fair few experts, activists, and journalists—have gathered for the 53rd annual World Economic Forum. For seasoned Davos-goers, this year's gathering marks the WEF's first full return to its traditional format since the COVID-19 pandemic, which moved the summit online in 2021 and to the spring in 2022. This week, we'll be bringing you the latest from the forum, including insights on the most-talked about issues, quote-worthy things said, and more. As Davos kicked off on Monday night, TIME hosted its TIME100 Dinner, during which the World Trade Organization's director-general Ngozi Okonjo-Iweala and the International Monetary Fund's managing director Kristalina Georgieva called on attendees not to let the myriad of crises facing the world distract from the urgent need for greater cooperation and multilateralism. "I see the world clouded in tension," Okonjo-Iweala told TIME Editor-in-Chief Edward Felsenthal in a keynote conversation at the dinner, adding that: "If we don't cooperate on the things that matter together, then we're going to perish together." It was a stark but fitting reminder for Davos attendees, many of whose schedules have been consumed by panels and coffee meetings dedicated to discussing the biggest challenges of the day, most notably the nearly year-long war in Ukraine (which hasn't escaped mention in any event or conversation that we've been a part of), the cost-of-living crisis (which WEF has declared the biggest short-term threat), and the looming threat of the climate crisis (the reality of which has been on full display in Davos, where there has been very little snow compared to previous years). As one seasoned Davos attendee from Chile put it, the calls for greater cooperation—which fit nicely within the gathering's official theme, "cooperation in a fragmented world"—complement an organization that is as seemingly rooted in optimism and dialogue as the WEF. "It's all very Swiss." But the group that this message is perhaps most targeted towards is among one of the most conspicuously absent from this year's Davos: world leaders. All told, there are 52 heads of government attending Davos this year, including the prime ministers of Finland and Latvia as well as the presidents of the Philippines and Chile. But many of the world's political heavyweights have chosen to stay away. Of the G7 leaders, only Germany's Olaf Scholz is slated to attend; President Joe Biden, as well as Britain's Rishi Sunak, France's Emmanuel Macron, Italy's Georgia Meloni, Japan's Fumio Kishida, and Canada's Justin Trudeau, opted to shun the event and send deputies in their place. Theories abound as to why. One attendee surmised that the forum has become too "toxic" for world leaders, noting that their domestic audiences wouldn't look too kindly on them hobnobbing with the global elite while their voters reel from the cost-of-living crisis at home. It doesn't help that WEF has also been subject to plenty of controversy, from more legitimate criticisms over the forum's private jet-flying opulence and exorbitant fees to absurd conspiracies that have framed the forum as a globalist cabal plotting to control humanity. (If you don't believe us, just search "Davos" on Twitter.) Whatever the reason, the absence of the leaders of the world's major economies suggests that Davos may not be as high of a priority as its organizers, or attendees, might like to think. When asked about President Biden's absence, Sen. Chris Coons told TIME that U.S. presidents don't typically attend Davos, noting that "Obama never came." Indeed, the first sitting U.S. president to appear in Davos was Bill Clinton in 2000. None of his successors opted to follow suit until Donald Trump arrived in 2018. Benjamin Haddad, a French lawmaker and the spokesperson for Emmanuel Macron's ruling Renaissance Party in the National Assembly, noted that the French president has attended several times, both virtually and in person. "I assume [there's] not the need to attend every year," Haddad, who was also not attending Davos, said in a text. Word of the day Perhaps the most ubiquitous buzzword of this year's Davos gathering has been "polycrisis." The term, which was popularized last year by the economic historian and Davos attendee Adam Tooze, describes the simultaneous and overlapping crises facing the world today: a health crisis, a mounting climate crisis, a war in Europe, an inflation shock, democratic dysfunction, and much more. "The variety of different shocks of the type that we're dealing with right now is extremely unusual," Tooze told TIME. "That's what the polycrisis notion is trying to get at—it's like a bad breakfast buffet. The thing about it is that it's an indigestible mixture of ingredients that do not normally go together in a constellation of forces." While Tooze gave the term new life, he acknowledges that he wasn't the first to use it. He borrowed it from the former European Commission President Jean-Claude Juncker, who invoked the term in 2016 to describe the flurry of challenges facing the E.U., including the Syrian refugee crisis and the Brexit referendum. The original coiner of the term was French philosopher Edgar Morin, who introduced the term in the 1990s. Given the mood of this year's gathering, it's little wonder that polycrisis has gained so much traction. But not everyone is happy about it. Historian Niall Ferguson dismissed the term as a useless concept, noting that "it's just history happening." Gideon Rachman of the Financial Times called it one of his " least favorite cliches." Peak moments Ukrainian First Lady Olena Zelenska calling on Davos attendees to use their influence. "You're all united by the fact that you are really very influential," Zelenska said. "But there is also something that separates you, and that is that not all of you are using this influence. Or sometimes you use it in a way that divides even more." China's Vice Premier Liu He, who last attended Davos in 2018, urging the world to "abandon the Cold War mentality," the same words used by Chinese President Xi Jinping when he addressed the forum virtually last year. Spotted at Davos Pfizer CEO Albert Bourla being congratulated by Will.i.am on the company's COVID-19 vaccine success, and posing for selfies with other attendees, later joined by Al Gore, at TIME's reception Monday night. No questions U.S. Labour Secretary Marty Walsh, the highest-ranking Biden administration official at the summit, was peppered with questions from international journalists about the European fury over the multi-billion dollar Inflation Reduction Act, which E.U. leaders say will unfairly disadvantage European firms. (Walsh declined to comment on European upset with the IRA on the grounds that he hasn't been briefed on the subject.) Mark Carney, the former governor of the Bank of England, dashing away from a reporter for the U.K.'s Daily Mail. Looking ahead Tomorrow, TIME Editor-in-Chief Edward Felsenthal will be in conversation with Ukrainian President Volodymyr Zelensky, who will join the event via video link, at 12:30pm ET. UN Secretary General António Guterres will address the forum at 5:15 a.m. ET. German Chancellor Olaf Scholz will deliver a special address to WEF attendees at 9:45 a.m. ET. —With reporting by Ayesha Javed Share The Leadership Brief by clicking here.

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Fwd: Why You Do NOT Want to Be A Billionaire

---------- Forwarded message ---------
From: Codie Sanchez <codie@contrarianthinking.co>
Date: Thu, Jan 12, 2023 at 1:18 PM
Subject: Why You Do NOT Want to Be A Billionaire
To: <stevescott@techacq.com>

THE Most Important Money Public Service Announcement Ever  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

view in browser Watching the billionaires wrestle for top spot makes extreme wealth seem so… run-of-the-mill (or is that bill?) these days. Do they even sweat about $9 billion evaporating overnight? Now, I'm the last person to tell you to think small, but here's why we should go wide instead of big… Today in 10 minutes or less you'll learn: Why you're even less like Zuckerberg than you thought The horrible truth about lightning, sharks, and, yes, billionaires Why being passive actually stops you from becoming a loser Your real opportunity for financial freedom MENTAL FRAMEWORK The Truth Most People Won't Tell You It is capital D DUMB to focus only on one thing ever and not diversify your earnings. Why? Because most of us, including me, are not Zuckerberg and never will be. Let that soak in for a moment. You and I will most likely never be billionaires. Oddly, I feel fine about it. It's highly unlikely that I'll become one, even if I'm worth eight or nine figures right now. Why? Let's use math, not feelings. Because it's the holidays and I'm feeling froggy, at the end I'll tell you how I have more like a 70-90% chance of absolute financial freedom without the almost 100% chance of losing everything. First, an important term: survivorship bias. This is a cognitive shortcut that happens when a group of people who succeed are mistaken as the entire group because those who didn't survive aren't visible. Here's how this plays out in finance. Successful entrepreneur #1 says… I made money so everyone will make tons of money. EVERYONE who is guru-ing you online has a bias… they've probably made millions. They're smart. They got lucky maybe. They survived. But you're WAYYYY less likely to hear the other 2,000 stories from the people who went all in, got their teeth kicked in, and never made it. Let's Do Billionaire Math… There are 2,668 billionaires in the world. About 500 more are created each year, although some drop off. There are 7.97 billion people in the world. So, you have about a 0.0000345% chance of becoming a billionaire. Let's put this into context, shall we? You have a 0.46% chance of dying from falling. 7,200 people have been bitten by sharks in the last 80 years, so you're more likely to get bit by a shark than become a billionaire. You have a 1 in 12,000 chance of being struck by lightning. The odds of being killed by an asteroid impact? 1 in 74,817,414, or 0.00000134% (ok, so maybe becoming a billionaire is more likely than the next Armageddon…). But hell, 1,600 people win the lottery every year. That's more than three times the number of billionaires created. And, my friends… how many of you think the lottery is good odds? Favorite quote: the lottery is a tax on people who can't do statistics. Your odds are not great. Oh, and according to CNBC only 44.6% of billionaires are self-made. So, we actually only have a 0.0000155% chance of becoming a billionaire. That's just the truth and the math. YOUR TRUE POTENTIAL IS STILL UNTAPPED First, Don't Be Such a Loser What does this mean for you? It isn't sexy, but there is massive power in what is called downside protection. Since we know losses compound, we take risks to decrease the likelihood of losing. Ask yourself this question: Would you rather lose everything you have to potentially make $1m or have a high chance of keeping what you have and the potential to only make $100k? Most people will take the latter. That is smart because let's say you lose 20% in the stock market. You don't have to just make back 20%. You have to make back more because the amount you have available to invest in now less. What you have left must earn more to make up for what has been lost. Here's how it works… breaking even from a 10% loss requires an 11.1% gain. Recovering from a 20% drawdown requires a 25% gain. To break even from a 50% loss, you need to double your portfolio from the bottom. Lose 75% of your bankroll, and you need to make 300% in order to break even. This simple yet sobering reality means that the gain required to break even from a loss (of any size) is always larger than the loss itself. Put another way, drawdowns that deepen by every additional 1% require a subsequent gain of more than 1% to achieve break even. As a result, very substantial losses become nearly insurmountable—but only nearly. This is why smart people do this super boring thing everyone likes to make fun of called diversification. There are virtually endless was to create passive or new income streams, even despite the recession. And the easiest way to start is to select 1 of them and go for it. So, I selected my top 11 ways to create new cashflow and built a playbook on how to do it. Check them out, find the 1 idea that sets off a spark in you, and start off 2023 with a new income stream. BORING OR NOT... TRUST THE MATH Your Net Worth Today and Tomorrow The reality is that total household debt rose a record 6.3% this past year, a major factor of the nearly $7 trillion (yes, trillion with a T) net worth LOSS felt by American families mostly because of the 2022 stock market swoon. Ya, it hit me too. But if you're one of the retail investors whose only parking spot for money is the stock market… that loss hits pretty hard. This is why you need multiple passive income streams. Because the truth is you are statistically more likely to only have $300 in savings than you are to be a billionaire. 40% of Americans or 131 MILLION people only have $300 in savings right now. Now, my friend, are you the one, the only, the super duper future billionaire? I f*cking hope so. BUT LET ME TELL YOU WHAT… I'd rather be wrong that you are a billionaire in the making, and you crush it, than tell you to go all in with the much higher likelihood that you end up eating ramen in your mom's basement. Also fun fact: apparently half of 18-29-year-olds live at home still. Wow. The key hallmark of success is that you look at the TRUTH, the NUMBERS, the FACTS and you do the hard things, anyway. But you hedge your mother f'ing bets. That's probably why 7% of the Forbes 100 list is comprised of yes… hedge fund managers who are worth more than $220 billion. They protect their downside for a living. I sit on the board of a hedge fund with $6.5 billion in assets. These guys are geniuses and how many of them have just one position in their portfolio? ZERO! Because they know the truth… that even John Paulson, with billions under management, has 24 positions. The average PE firm has over 60 positions. Oh my lanta, do I get worked up over this stuff. But I keep seeing people telling others to burn the bridges. Do not burn the bridge. Build an airplane so you never have to use it. OK, so now that I've crushed your billionaire dreams… BTW, that's silly. Think about it: Do you really want to work as many hours as this guy? Do you really want to have a gnarly divorce like this guy? Or have to defend accusations like Bill Gates? Or become like the Gore-Tex family who all sued each other over their grandparents' money? IDK, mo money, mo problems sometimes. I've never really liked the Dorothy Parker quote: "If you want to know what God thinks of money, just look at the people he gave it to." But I do understand why she said it. Here's the difference: Money as a tool is a superpower. Money as a mission is a disease. So what do we do instead? How do we get rich without losing it all? We Diversify We take hundreds of small bets continuously throughout our lives and we make our money work for us. That is why I own 26 businesses. Could I be a billionaire if I focused on one thing only? Maybe. But I came from a family who had nothing. I didn't know anything about math or finance when I started, and I built up a net worth that includes more zeros than I would have imagined. AND I never had to sleep on my couch, be horrified that I'd run out of money the next day, or not be able to pay my bills. Because I had it easy? No, I worked 2-3 jobs for a long time. Because I didn't listen to all the hardos telling me you have to go all in or you're out. Now I'm worth more than them and I still got to, you know, see my family and watch Netflix. So yes, it's boring but… Invest while you're earning Keep working while you build your side income Take some investor money so yours isn't always the only skin in the game Keep some chips in your pocket. When someone says you don't need more than one income stream, just ask them if they understand math. Or throw the term "compound losses" at 'em, you smarty pants. XOXO, Written by Codie 'Boots over suits' Sanchez and Nikki 'I'll sleep when I'm dead' Byrd CONTRARIAN EXTRAS The Not So Boring Section: ⚖ Survivorship bias? Check out another 24 mental tilts we succumb to (including the curse of knowledge 😳) 🎬 $From $300 to celebrity millions…Movie stars get it. They diversify… 🚘 Elon vs. Bernard… when a few billion is pocket change, right? Don't miss this one... Want to know the safest business you can start with $0 that can make you millions of dollars? It's a business that makes me 7 figures a year and yet, NO ONE is talking about it. Watch the Full Breakdown Y'all should check out our YouTube today to find out... What Did You Think of This Week's Newsletter? 💲💲💲💲💲F*cking Killer 💲💲💲Meh 💲Do Better Disclaimer – This is the "Be an adult" section. Everything mentioned above isn't advice, just a recount of what I did. That said: This article is presented for informational purposes only. The opinions stated here are not intended to recommend any investment or provide tax advice. Neither are they an offer to sell or the solicitation of an offer to purchase an interest in any current or future investment vehicle managed or sponsored by Codie Ventures, LLC or its affiliates. All material presented in this newsletter is not to be regarded as investment advice, but for general informational purposes only. Day trading and investing do involve risk, so caution must always be utilized. We cannot guarantee profits or freedom from loss. You assume the entire cost and risk. You are solely responsible for making your own investment decisions. We recommend consulting with a registered investment advisor, broker-dealer, and/or financial advisor. If you choose to invest with or without seeking advice from such an advisor or entity, then any consequences resulting from your investments are your sole responsibility. By reading/sharing this newsletter or consuming our content on our other channels, you are indicating your consent and agreement to our disclaimer. Make us sad and Unsubscribe from all communications| Update your profile | 113 Cherry St #92768, Seattle, WA 98104-2205 When you're ready, there are 4 ways we can help you: 1. If you're looking to replace your 9-5 with cashflow and passive income, here are two opportunities to work with us: → The Cashflow Community: A mini-MBA to your first $100k in passive income through learning cashflow investing, following playbooks, and joining an exclusive community! → Small Business Acquisitions Course: A step by step framework on how to build freedom and passive income through SMB acquisitions. 2. Grow your own audience and newsletter with our Make 7 Figures With Email course 3. Work closely with us in the Mastermind to buy your first, or next, business if you have $100k to invest!

Fwd: How to Start a Podcast

---------- Forwarded message ---------
From: Altucher Confidential <AltucherConfidential@email.threefounderspublishing.com>
Date: Fri, Jan 6, 2023 at 2:06 PM
Subject: How to Start a Podcast
To: Steve Scott <stevescott@techacq.com>

James reveals his secrets.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

January 06, 2023 WEBSITE | UNSUBSCRIBE

Or interview a homeless guy on the street. You can do 3 interviews in one day. How to Start a Podcast By James Altucher

CIA-based timing tool now available to everyday Americans What you're about to see might sound unbelievable, but it's 100% based on facts… my connections a controversial government insider… and my work at the CIA. I am putting the finishing touches on our new CIA-based timing tool and I want to make sure you don't miss your opportunity to give it a "test-run". But don't hestitate - click here for all the details.

CHRIS CAMPBELL We're a week into 2023. My local gym is unusually packed… People are drinking more water… writing more handwritten letters… setting monthly budgets… drinking less alcohol… planning for their next no-spend month… drawing up their stretch goals… And more. Many might keep one or two of these habits. Most of them will fall by the wayside by February. BUT… If "start a podcast" is on your list for 2023… Consider today's ALC a sign -- serendipity -- and make the leap. Below, James is going to reveal how to start a podcast… why you're asking the wrong questions… why quality doesn't matter (yet)... and how to get free therapy. Read on. How to start a Podcast James Altucher Someone asked me how to start a podcast: What high-end equipment they need, how to get ads, great guests, etc. These are the wrong questions. Here's what you should do. 1. START NOW! Take out the recorder on your iPhone. Interview someone. Interview your spouse about all the things that are wrong with you. Or interview a homeless guy on the street. You can do 3 interviews in one day. Or call a wrong # and interview. Just START! 2. DISTRIBUTION: Go to a company that distributes podcasts Like Libsyn or Omny. They take your podcast and send it to all the places that host podcasts, like Apple Itunes, Stitcher, etc. Upload your episode(s). NOW YOU HAVE A PODCAST! QUALITY? It doesn't matter the quality of your first 2-3 or even your first ten or even your first 50. Just get started. And you don't need fancy equipment. Just make sure the audio is all hearable. Worry about fancy equipment later. 3. WHAT IS YOUR PODCAST ABOUT? John Lee Dumas, who hosts the show, "Entrepreneurs on Fire" has this advice: Double niche down. Example: lawyers? Niche down once: divorce lawyers. Niche down twice: divorce lawyers who specialize in rich people. Now interview those lawyers about the highest stakes divorces they've ever handled. Want to do it on sports? Ok, niche down once: basketball. Niche down twice: Basketball team owners and the economics of basketball. One podcast which did this had a great title: "Denzel Washington is the best actor ever. Period." I don't really double-niche down. Mine's more general but perhaps it's ok because I've been around for NINE years now. But maybe it's a problem. Maybe I need to niche down.

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4. EXPERIMENT WITH FORMAT There's a lot of interview podcasts out there. Too many. Maybe experiment with format. Here's some ideas: Storytelling. Like the true crime podcasts. So, for example, in the divorce lawyer scenario described above, you don't' have to interview anyone. Just research the highest profile divorces and tell the story. High production. e.g. interview now just the divorce lawyers but the man and woman and kids, etc. This is more the style of the Freakonomics podcast. A theme format. Like the sub-series I did with AJ Jacobs: "Good or Bad" where we took a topic like "cars" and debated "good" or "bad". Other formats. Man on the street? Seems to work well in TikTok. Might be fun in podcasts. Phone calls with scammers? Arguments with people who hate you? What other formats do you think would be fun to experiment with? 5. WRITE A POST ABOUT EVERY PODCAST? What did you learn? How will it change your life? Why did you choose that guest/topic, etc? Post it on: LinkedIn, Medium, Quora if possible, Facebook as a status update (don't link - post the entire article in the update), make a twitter thread, etc. 6. MAKE A BOOK: If you have a bunch of podcasts on one topic Get the transcripts, edit , write an intro & outro for each chapter, write intro for the whole thing, publish as a book. "Tools of Titans" by Tim Ferriss does this and my book, "Think Like a Billionaire". 7. MARKETING The best thing is to go on other people's podcasts. You can do a swap. Again, innovative formats help as well. 8. ADS Don't really think about ads until you have at least 5,000 downloads per episode. That's the starting point. Don't forget the average podcast has 200 downloads per episode or less. 9. HOW OFTEN? There's no rule. Joe Rogan has a three hour podcast every single day. Do people listen to every one? Of course not, but there's so much content that even a casual Joe Rogan listener will listen to at least one a week. My podcast is 3x a week. Freakonomics is once every two weeks I think. Dan Carlin, Hardcore History, is one every few months because he does so much research. But he gets millions of downloads per episode. 10. A good rule of thumb Don't do an episode for the clicks. Only have on guests/topics where you, personally, are curious about the topic and the questions come straight from the heart. Then the listener is not just listening to a boring interview but it feels more like the listener is eavesdropping on a personal conversation. I tend to use my podcasts as personal therapy sessions with my guests. I get therapy for free. Best, James Altucher For Altucher Confidential

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