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--- Here's this week's updates: 1/ Even when you get crickets, keep creating 💪 2/ Subject line → email body is wrong ❌ 3/ How to REDUCE (not prevent) emails going to spam - Way #2 4/ Do you want to experience transformation or do you want a newsletter? 🤔 5/ A company wants to buy BirdSend 🤑 . 1/ Even when you get crickets, keep creating 💪 March this year — I deleted my Twitter account. There were just too many irrelevant followers in my previous account, hence the decision to start afresh with a new one. After being active there for 5 months, growth is slow. I only have a tiny 300+ followers 😅 And here's the worst part... 😭 Crickets is what you get when you have little to no followers... And you post on social media anyway. Nobody likes your post. Nobody comments. Nobody shares. It's fine. It's part of the process everyone goes through in the beginning. As a successful creator said, just keep engaging, empowering, and providing helpful content to your target audience. Eventually it will pay off. And the other thing to keep in mind is an email subscriber is worth 100X more than a social media follower. Which social platforms are you active on? . 2/ Subject line → email body is wrong ❌ When writing emails, don't write the subject line first. ✅ Write the body first, then the subject line. When I flipped the order, I get new inspirations and ideas 💡 for the subject line which I normally wouldn't get. Which do you write first? . 3/ How to REDUCE (not prevent) emails going to spam - Way #2 Way #2 - Don't use false sender info 
SPF, DKIM and DMARC are the current standards of email authentication.
Mailbox providers will scan your emails headers for these. If not present, most likely they'll land in spam. Most ESPs will take care of these for you automatically. However, you still need to pay attention to your "sending domain". ✅ Your sending domain must be able to receive emails and have a valid MX record. Typically if it's able to receive emails, an MX record is present. ✅ Your "from email address" must be able to receive emails. ✅ Avoid using noreply [at] domain. com or the likes as your "from email" address". Some mailbox providers automatically send emails from "noreply" directly to spam. ✅ Ensure your sending domain does not have a bad reputation with mailbox providers in the past. If you moved from another ESP, and your sending domain has been reported for spam too many times, the chance of your emails getting into the inbox is small. . 4/ Do you want to experience transformation or do you want a newsletter? 🤔 Okay I've probably beat you to death about this topic already, but please bear with me... (valuable things/ideas/concepts/stuff are worth repeating anyway) A few days ago I asked this question on Twitter: 
And here are the responses I got: 
Since the answer is so obvious, why are people are still saying "subscribe to my newsletter"? 😞 I'm really perplexed... So if you know why, please reply and let me know. . 5/ A company wants to buy BirdSend 🤑 
Receiving offers like this makes you feel proud and good that your work is recognized.
And lets you know you're doing something right, in my case doing something right with BirdSend. Thank you my awesome teammates! I humbly declined the offer 🙏 Did you think I made a mistake? . That's all for this week's updates. Any questions or feedback, just hit reply! 😉 --- Email is Profitably Fun!
Welly Mulia 
My customers send 30M emails/month combined. I write about using email marketing to boost sales. Founder of BirdSend - email marketing tool with high open rates while saving Indie Creators 3 - 5X every month.
Here's a 2-min slide deck on how BirdSend benefits you as an indie creator. You can find me on Twitter and in our email marketing FB group.
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