| Hi Steve,  Hope you've had a great week so far! While we are busy working behind the scenes, bug fixing and developing great new features for our product update emails, i'm happy to announce the new series of informative emails. We will be sharing some tips and tricks that might help you get the most out of our platform. The first in the series is: 'CTA buttons'. We hope this will be interesting for you to learn more about. Call to action buttons (CTA) have a very specific goal, to get your users clicking. When adding coloured buttons to your events you can easily guide your users towards completing a certain goal. They encourage your attendees to do some actions immediately. For example, "Buy Now" ,"Sign Up" and "Learn More" are popular CTA that many of us have led to action and maybe bought a pair of shoes or read a blog post or signed up to a newsletter. Yes I know, we all did that, at least once! Right?  Webinars help us to connect with new and existing customers, promote a launch, educate, collaborate and so much more. Every webinar has an objective and it's your job to guide your audience to the next step and accomplish it. For example, at the end of your webinar you can include a call to action related to the event with clear next steps.
 Some tips and tricks that might help you when creating your CTA buttons: - Use Action Words - Use words like: 'Reserve', 'Try', 'Now', 'Free', 'Get'. For example: 'Get Free Pass', 'Reserve your Seat', 'Buy Now' and etc.
- Sense of Urgency- The fear of missing out provokes the users to take action now instead of waiting. Use phrases that will create the sense of urgency, like :'Limited Time Offer' or '10 Spots Left!'
- Clear Benefit- Try and use: 'Download our FREE guide', 'Sign up for FREE ticket'. Your attendees will be more willing to take action because they already know the benefit of the offer.
- Keep it Short - Don't use too many words, try to be concise. Keep it short and simple, use 5-7 words the most.
- Use Colors- make sure to use the right color and make the CTA button stand out from the rest of the color scheme on the page. You can find the right color by testing what's working the best for your audience, what's drawing attention and creates action.
 ️With Meetvio's 'Click Status' feature, you can see how many times your CTA buttons have been clicked, showing you immediately how effective they are.
Have you ever used CTA buttons in your events? You can set your own event buttons on our platform and get more engagement from your events! Here is a link to guide you set up the process yourself.
If you want to know more about our platform and features or you have any questions you can always book a demo call here! We'd love to hear from you.
Yours,
Lissy
Meetvio Product Manager
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