Hi steve,
Earlier this week, I wrote to you about the "value ladder" trap, and how you're *much* better off selling high-end packages, especially in the early days of your business.
Now today, I want to dig deeper on that, and explore some of the "head trash" that might be keeping you from giving it a shot.
Specifically, I want to explore the (false) belief that people won't want to pay for high-end packages, especially when there's already so much information that's available for free on the internet.
Because, yeah, sure, it's true: there's a lot of free (or cheap) information out there...
...but information doesn't lead to transformation.
If you've followed my work for a while, or read my book Teach and Grow Rich, then you know what I'm talking about; it's the difference between information and education.
Information... well, it informs.
Education, on the other hand, TRANSFORMS.
And what people want isn't more information, it's real transformation... and they can't get that from a free article or blog post.
Think about it: if free or low-cost information was all that someone needed to create the outcome they want, then everyone would...
...be fit and healthy...
...have a happy relationship...
...work in their dream job...
...and be successful in their entrepreneurial pursuits.
But in reality...
...1/3 Americans are obese...
...50% of marriages end in divorce...
...70% of people report being unsatisfied in their jobs...
...and 80% of small businesses go under in their first year.
If people could create the changes they want in their lives just with the information about how to do it, they would have done it by now.
What they need is transformative help from people like you, and many people (the proportion might surprise you!) are more than happy to pay for that outcome.
Wondering where those people are hanging out?
First of all, let me say one thing: it's not where you think. ;-)
And rather than continue this email for pages and pages, let me point you to my friend Bill Baren's just-released new report:
Mystery Solved: Where to REALLY Find High Paying Clients
(Seriously; the report runs 27 pages, and I just didn't want to go on for that long in an email... especially not when this is a topic that Bill just knows more about than I do, anyway!) ;-)
In the report, Bill goes through exactly where to find premium clients, who they are, and how to market to them.
I've learned a lot from Bill over the past year that we've become friends, and I know that you'll get a lot from this report, and the other stuff he's got coming.
So go grab it, and make some time this weekend to read through it,
Danny Iny
Founder/CEO at Mirasee
P.S. Not interested in training about how to sell high-priced coaching services from my friend Bill Baren? Just click this link, and I won't send you anything further on the topic:
I'm not interested in learning how to sell high-end coaching services
Just remember, even if you aren't thinking of applying these ideas now, it's still something you may want to do in the future, so it's probably a good idea to keep your eyes and ears open to good ideas. ;-)
P.P.S. In case you're wondering, you're receiving this email because - as a member of our community - you're entitled to receive these complimentary updates about valuable training opportunities from Mirasee-approved online experts. If you no longer wish to receive emails about ANY of our partner updates, click on this link:
Unsubscribe me from ALL Special Offers from Mirasee Partners
P.P.P.S. As I'm sure you know, when I tell you about something on offer from one of our partners, I sometimes use an affiliate link, which means that if you end up buying something from them, I'll earn a small commission (at no extra cost to you, of course). Other times, I just use a direct link, and won't get paid anything. Either way, affiliate commissions represents a very small portion of our business revenues (less than 5% last year), and I'd never jeopardize your trust in me by pointing you towards something I don't believe can help you.
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