-------- Forwarded Message --------
| Subject: | [Mike's Sordid Backstory] Bold Email Honesty Kicks Car Sales Hype |
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| Date: | Mon, 24 Aug 2015 15:32:04 -0700 |
| From: | Andy Jenkins & Mike Filsaime <training@marketinggenesis.com> |
| Reply-To: | training@marketinggenesis.com |
| To: | Steve <im1@bydf.com> |
| (Hey sorry I sent you this email 2x... the subject line "Deadline expires in hours. (See if there is still time.)" was from my last email Sunday that does not apply when I was starting my email campaign.) So I am sending the email again with the correct subject line you just opened. Thanks for understanding... Here is the correct email now...
Re: "Trust me, I'm an Internet marketer." Hey Boss…. Today it's Mike here, and I have a quick warning about this e-mail and Wednesday's bold new training. Don't dismiss it just because of my former profession. Because what some see as my "supposedly unsavory" past actually had the OPPOSITE effect than you'd expect for my online career.. That said, you may or may not know this, but I was once in the auto sales business. In fact, I was the General Sales Manager for one the most successful Toyota + Hyundai dealerships in the country. Well, you can imagine the jokes I've heard about car salesmen, used car salesmen, people hating buying cars, plaid jackets — and of course, getting the inevitable Hawaiian shirts as birthday presents over the years. (Still not funny.) But here's the thing — the secret sauce that took us to the top... It was telling the TRUTH... about the unseen scratches... the unnoticed nicks... and even the recalled fixes that were not required to be disclosed to the consumer. Yes, after years of getting flack about HONESTY and the auto business, it made me hypersensitive to the topic of persuasion. And I learned early on that deception, hype, and hyperbole are the absolute WORST things you can use for sales. They ALWAYS backfire — either right in your face when people are disgusted by what you're doing... ...Or, in the long run, when the realization and resentment of being swindled turn into a despicable reputation. People that use those tactics ALWAYS fail in the long run. So reflecting back, that's what has me so pumped about this Wednesday's training we are inviting you to. Really, if you like ETHICAL PERSUASION, this is the TRAINING OF THE YEAR for you. Big promise? Yes! But we will deliver… Because the training we are doing will show you how to work WITH your customers... not try to fleece them or slide one by when they're not looking. Unfortunately, I see a some of this going on online. We you know persuasion it is easy to spot when used for good and unfortunately, by some, for bad. We live by the GOOD and this is why I love Daniel Levis' EMAIL ALCHEMY approach. With Email Alchemy, you openly EMBRACE the fact that you have something to sell (as if customers don't know it already!.. We are all customers. And many marketers don't give us, the customers, enough credit.) And when you make the journey such a pleasure, they will LOVE going along for the ride. Which brings me to the TRUTH ABOUT EMAIL, and that is... ...When used correctly (which is rare) EMAIL is STILL the most powerful, most personal, most intimate, cheapest, fastest, easiest, and most profitable marketing medium — BAR NONE! Period. End. Period. And... EMAIL is STILL the best, safest, fastest, most dependable and predictable way to make sales, build bigger lists, and keep clients and customers ENGAGED and BUYING...
...For both immediate and long-term profits! This sounding interesting? Cool, then on Wednesday, Andy and I are delighted to bring you highly respected EMAIL specialist, Daniel Levis, with a special Marketing Genesis Edition of his famous EMAIL ALCHEMY training. But here's another warning: He'll be grinding 5 sacred marketing cows into hamburgers! Myths will be exposed. In fact what are known to be FACTS will be exposed. Like The world is not flat…. No… Here is a better example… because one of the most revered marketing analytics will end up as a Big Mac at McDonalds. For instance, you may know someone who believes in this EMAIL MARKETING MYTH... Myth - OPEN RATES are a Key Performance Indicator. Nope - Not true. Open rates are not a KPI Don't believe it.. that's why you need to make sure to attend LIVE, because Daniel will show you case studies where open rates FALL — as sales EXPLODE! EVEN BETTER, he'll explain the deeper TRUTH behind why people lose massive profits from misinterpreting this unquestioned statistic. >>> And what about the misguided use of click through rates? >>> What about the latest research on long versus short copy in the internet age? >>> What about mailing frequency and burning out your list? >>> And what about giving free content versus going for the sale? It's happening on Wednesday at 11am Pacific/2pm Eastern as we dig deep into... Andy and I have been ravenously studying everything Daniel has to say. Because lately, we've found multiple experts with fabulous and timely trainings... who are only available for a short window of opportunity. So we've gotta strike while the iron is hot and bring them to you FAST! And EMAIL (when used correctly) is STILL hands down, the quick-strike media of choice... way better than Facebook, Twitter, SEO, or Instagram... ...I mean, what's the bulk of what we've been sending you for the last few months? EMAIL... the EMAIL ALCHEMY way! So you'd better be there unless you've never had any of the following thoughts:
"Does anybody read email anymore?" "I'm afraid to annoy my subscribers." "What's the latest on using humor? "They take too long to write." "Where do I put the links?" "Do metaphors and similes detract from the sale?" "Can I use a little profanity?" "Isn't social media more powerful?" "I can't spell and my grammar sucks!" "What time of day should I send them?" "Maybe SEO or Adwords will work better." "Oh hell, I'll get a video course so I can just TALK!"
Daniel has the answers. But even better, the hard statistics to back them up. So you're not risking your marketing dollars on hearsay and unsubstantiated opinion. ...Which is a relief for me personally. Because Daniel's proven what I've suspected for years, but have never seen the numbers (until now) to back it up. So join us on Wednesday, right here. There's even an INSTANT FREE GIFT when you sign up. You get Daniel's amazing: SUBJECT LINE MADNESS for EMAIL MARKETING MASTERY Swipe File — 437 Proven Subject Lines to Plunder, Pillage and PROFIT! I'll email it to you as soon as you sign up... so your subconscious starts dismantling those profit-squelching myths... while you sleep! See you Wednesday. Mike Filsaime ONE LAST WARNING: P.S. - If you DON'T grab a ticket for this event, I highly recommend you DON'T send EMAILS very often. And when you do, make them super short and give away a ton of free content. Otherwise your customers will unsubscribe like rats deserting the ship. P.P.S - This email was written from what I learned from Denis from his Email Alchemy that you will learn much of for FREE on Wednesday. Since you read this email, and you read down to here, it is only proof that long, engaging story based email, with good content are exactly what YOUR customers want from YOU.
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