-------- Original Message --------
| Subject: | You: The "Total Package"… |
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| Date: | 08 Dec 2014 23:24:38 -0000 |
| From: | AWAI <thewriterslife@awaionline.com> |
| Reply-To: | thewriterslife@awaionline.com |
| To: | stevescott@techacq.com |
 December 8, 2014 Dear Steve, If you want to be an in-demand, highly paid writer, it pays to be what clients consider "The Total Package." Simply put, this means offering your clients other skills than just writing … things like marketing strategy, product promotion, lead generation, and more … This is how you can quickly build a six-figure career for yourself (or even seven figures, if that's what you want) with just a small handful of clients. And, to help you become the "Total Package," I've asked AWAI member Guillermo Rubio (or "G," as we call him) to take the reins of The Writer's Life this week. You see, for the past 18 months, he's been working alongside Clayton Makepeace … a copywriting legend who is the "Total Package" in every sense. Because of this, Clayton's enjoyed a seven-figure-a-year income for nearly 20 years. (He's so good, his main client currently pays him a six-figure-PER-MONTH retainer!) As a result, G's learned a ton about what it takes to be the Total Package for your clients … and start getting paid MUCH higher fees and start living your version of the writer's life much sooner than you ever thought possible. Enjoy! To your success, Rebecca Matter
This week is all about helping you become the Total Package for your clients. What does that mean? It means you become a business-builder instead of just a writer. It means you learn the ins and outs of marketing … and you familiarize yourself with things like lead-generation campaigns, online traffic generation, direct-mail campaigns, and more. This way, when you approach a new client, they don't see you as just another vendor. You become a valuable consultant – who happens to have writing as one of his or her tools to help them solve whatever problems they're having and get the job done. The rewards when you do this are great. Instead of charging a few hundred dollars for a writing assignment, you can now charge tens of thousands (with royalties added on) to create better results in your client's business. I've seen this work firsthand, working alongside legendary copywriter Clayton Makepeace. He's the Total Package in every sense of the word. I've seen him come up with new product ideas and the marketing strategies to promote them (and then write all the copy for it) in record time. One of those campaigns brought in $1.5 million in sales in a matter of hours. The personal income this has created for him is astonishing. He's made seven figures each year, for almost two decades now … and has made up to $1.4 million in a single month! That's why I'd like to do my best to pass on the lessons I've learned from him so far … and help you on your path to earning more, and living your version of the writer's life faster than you ever thought possible. Let's get started! First and foremost, Clayton places a HUGE importance on getting a solid copywriting foundation. And the good news is, this is something you're already doing! Make it a point to master your craft as quickly as possible. The fastest way to do that is to get GOOD at writing the elements that make the most impact when writing persuasively. Specifically:
Whew! We've covered a lot of ground today. Please read each one of those articles by Clayton. They alone can help put you on the path to earning much more as a copywriter. And when you do, let me know what you think is the area you need to improve the most by posting a comment here. Stay tuned for tomorrow. I'll cover the one thing that could make you instantly up to 10x more valuable to your clients (and, as a result, allow you to charge 10x the fees!) … Cheers, "G" *** What's HOT at AWAI this Week ***Register for the 2015 Web Copy Intensive Join us at AWAI's 2015 Web Copywriting Intensive, and we guarantee you'll walk away with specific web-writing knowledge 99.9% of today's working copywriters don't have … as well as a paid, web-writing job from AWAI. You'll work directly with world-class web experts who will teach you how to write the most in-demand web copy, give you the confidence you need to successfully launch your business, and show you how to find and land clients. Create Your Own Money-Making Website Let Nick Usborne walk you through the process step-by-step through a completely interactive training program … And turn something you love to do in your spare time into $750 … $1,500 … $3,500 and upward per month. Take advantage of the BEST DEAL ever offered on Nick Usborne's How to Write Your Own Money-Making Websites program. |
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