From: Doug Pew <doug@douglaspew.com>
Date: Wed, Oct 16, 2019 at 4:27 AM
Subject: Stink-eye or die
To: <stevescott@techacq.com>
There's something about that look...
The loaded glance...
The glaring grimace...
The lingering smirk...
...that does more for your advertising than almost anything else.
If you've never had the gut-wrenching privilege of trying to sell face-to-face...
...you're missing out on perhaps the most important look and feeling any advertiser, marketer, or copywriter can experience.
You're missing out on the old stink-eye.
Nothing but that knowing, skeptical look can give you the singular "so-what" objection-handling experience you need.
Short of getting a door-to-door sales gig, joining an MLM, or becoming a conductor of 100 snooty classical musicians (hey, I'm one, and yes, we're a little snooty)...
...the best way I've ever heard of learning to deal with the stink-eye...
...is to find a picture of someone who looks like they're in your target market...
...but someone who's VERY skeptical...
...someone who's giving you the stink-eye.
Print it out.
Tape it to the edge of your computer screen.
And write as if you're sitting across from that person and that old stink-eye.
Because if you can't get passed the "so what?" face...
...the, "uh-huh" hand-on-hip stance...
...if you can't learn to transform the "stink-eye" into the "this-guy-really-gets-me-nod"...
...you're dead in the water.
15 years as a composer and conductor, standing in front of snooty classical musicians, trying to get them to do my bidding...
14 years of parenting the most skeptical, no-BS bunch of little cuties on the planet...
10 years in the university classroom trying to convince freshman and sophomores that music harmony is the key to the emotional universe...
4 years helping my wife out in her MLM to rid the world of evil toxins in cleaning products...
2 years of full-time, door-to-door, 12-15 hour a day missionary proselytizing...
...I've seen my share of live-action, in-the-moment, on-the-hot-seat STINK-EYE.
If you can find your way around that... you're on your way!
So, don't run away from it.
Embrace it.
Use it.
Or your ads and emails and sales pages and FB ads and phone calls and prospect leads...
...will all die!
Stink on!
Doug
The #CopyComposer
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And if you want some extra goodies... or maybe you need some help... here are a few options.
1. Check out my book: Email StorySelling Secrets. It's out on Kindle for just $3.98. If you get it, I'd love to hear what you think. Please write me a review, I'd really appreciate it!
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4. Hire me to make you more sales by writing a new sales page or email sequence. I've written sales letters and email sequences for multi-million dollar online marketing gurus that brought in a flood of new sales and prospects. I can do the same for you. If you're ready to launch your next online course, membership, or some other similar campaign and you need help with your sales page or emails, just hit reply to set up a call.
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