Monday, October 14, 2019

Fwd: How to get more revenue in less time



---------- Forwarded message ---------
From: Oren Klaff <oren@pitchanything.com>
Date: Mon, Oct 14, 2019 at 6:43 AM
Subject: How to get more revenue in less time
To: Steve Scott <stevescott@techacq.com>


These ignored people at your company will make you money

Are you hearing a lot of people saying you have to HUSTLE to win?

C'mon, you have to be getting a little tired of hustle quotes everywhere ...

For example, I have a client that puts one on every wall (and there has to be a picture of a mountain, of course ...)

On one level, this works. I noticed his executives sure were hustling like mad and doing all the right things:


  • making calls, setting appointments

  • doing presentations

  • getting decision makers into-the-loop

  • getting documents signed

  • Sending invoices and getting payments


But HOW they are doing it is all wrong.

Because this is too much hustle for one person.

What I told the client next made him laugh, but when the punchline hit him,.. he stopped laughing and did a forhead thwak.

Imagine for a moment you walked into your Doctor's office…

You open the door, where you see your Doctor cleaning the floor of the examination room ... 

He looks up at you, then moves around to the receptionist's desk where he sits down, and calls you over.

He checks your insurance card; puts your information in the computer.

Next he  calls checks your weight and blood pressure… then leads you into the examination room … and makes you put that green gown thing on.

Now, he takes your temperature ... while talking to a technician about fixing the Xray machine. 

He finally gets off the phone, calls you by the wrong name, and says ... We need to draw blood.

BLOOD? No thanks.

Definitely don't want THIS doc poking holes in my body.

Before you protest, he runs off to check in his next patient.

Ha, that's a funny scene to imagine.

Now this sounds ridiculous in the medical field --

but this kind of behavior is completely normal for a salesperson -- 

In other words, "doing everything on your own doesn't work."

Yet the typical salesperson is a one man variety show.

He does everything from being the product expert, scheduling appointments, running the sales presentations and getting contracts executed.

But in today's world, high performing sales teams aren't run by a one man show:

It's always a team of THREE.

Why three, and how do they work together?

First on the team is what I call The Organizer…

This is the administrative assistant.  This person is not motivated by the sale… he or she is the task oriented. His or her job is to get the appointment, and make sure everyone attends the call. She's basically emotionless in the job (emotion and charisma are not required), she's not too interested in the outcome of the call - she just wants everyone to click [ACCEPT CALL TIME] … and then she moves on.


Second, is The Guru, or the high status expert.

In your business, this high status person could be a scientist, the senior Creative person or the genius data scientist with 3 PhDs  (In my company, it's ME.)

You need keep this high status person away from the clients and prospects except to show them off and have them bless the deal, offer valuable data or science, or give their experience on similar projects. Then you put them away behind the glass case before they say something to murder the sale or start telling one of their boring stories.

Finally, you've got The Dealmaker… that's probably YOU.

The guy making the deals, pushing the transaction, and driving the sale. You're focused, deliberate, patient, self motivated, and firm.

Most importantly, You The Dealmaker cannot become too familiar to the prospect. 

I've always found that familiarity breeds contempt.

Here's the key takeaways to all this:

Driving revenue is a ton of work. Selling project ideas or raising money is even harder.

The best in the dealmaking business do this in 3-man tiger teams


Team member #1: The Organizer

Team member #2: The Specialist / Guru

Team member #3: The Dealmaker (YOU)


If each person on the team knows his place and role in the deal, and sticks to it, you're going to see a big jump in the number of deals you close.

Want this kind of team at your company? I can set it up.

I've got a new team of my own that will train you on this, exactly how I would do it, and roleplay it with you on live accounts until these new skills become corporate 'muscle memory' so you can do it over and over to drive more revenue.

GET YOUR TEAM TRAINED

If the short answer is yes - let's do it -- click below.
Your team can get Oren's methods to control and profit from every business situation.
WORK WITH OREN
WORKING TOGETHER ON YOUR NEXT DEAL
Apply here with this short form and make it happen.
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Need to contact us by email? Try oren@pitchanything.com

















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