Fwd: most important generation yet

-------- Forwarded Message --------

Subject:	most important generation yet
Date:	Sun, 31 May 2015 10:26:22 -0700
From:	Peter Diamandis <peter@diamandis.com>
Reply-To:	peter@diamandis.com
To:	STeve <stevescott@techacq.com>

Millennials are those born between 1980-2000, today between the ages of 15-35.

This blog is about millennials -- why they are changing the game, how to hire them, and how to keep them motivated.

The data presented below comes from Mary Meeker's "Internet Trends Report" – one of the reports I look forward to each year. Kudos to Mary and Kleiner Perkins for this awesome data.

This is my analysis of what it all means.

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Millennials Are Changing the Game

No matter what Internet-related business you're in, millennials are your most important demographic. Understanding how they think is critical.

It's an understatement to say that the world they've grown up in is dramatically different than Gen X (born 1965 – 1980) and Baby Boomers (born 1946 – 1964).

This year, they became the largest generation in the workforce.

And I would posit that their workforce is still largely misunderstood – and immensely undervalued.

I personally have a team of 5 millennials that is doing amazing things – they are more flexible, motivated, creative, and hard-working than most.

If you want to tap into the millennial talent pool and keep them on your team, you have to adapt to their new modes of thinking.

Millennials' Values Are Changing

A cohort of 4,000 graduates under the age of 31, from around the world, were asked the question: which three benefits would you most value from an employer?

The top three responses, by healthy margins, might not be what you'd expect:

1. Training and Development – they want to learn
2. Flexible Hours – they want to be spontaneous, they want to feel "free"
3. Cash Bonuses – they want to have "upside" in the value they are creating

Empowered by a world connected by technology, millennials have new tools and capabilities at their disposal.

Many of the tasks we had to do at work have been digitized, dematerialized, demonetized, and democratized – and the people in this generation know how to leverage these exponential tools to do things faster, better, and more effectively than their predecessors.

As such, they crave flexibility. They expect to be mobile and work from home/office/cafes/etc at their will.

As the Meeker report outlines:

• 32% believe they will be working 'mainly flexible hours' in the future.
• 38% are freelancing, versus 32% of those over the age of 35.
• ~20% identify as 'night owls,' and often prefer to work outside of normal business hours.
• 34% prefer to collaborate online at work, as opposed to in-person or via phone.
• 45% use personal smartphones for work purposes (vs. 18% for older generations).
• 41% are likely to download applications to use for work purposes in the next 12 months and use their own money to pay for them.

Millennials Live in an "On-Demand" World

As I've mentioned in a previous blog, this year, the "on-demand" economy (think companies like Uber, AirBnb, Instacart, etc.) has exploded.

According to venture capital research firm CB Insights, funding for on-demand companies jumped 514 percent last year to $4.12 billion.

New investments in early 2015 have totaled at least $3.78 billion.

And, as it also turns out, millennials make up the largest cohort of "on-demand" workers.

This isn't a coincidence -- it is largely reflective of their different mindsets.

Getting things "on-demand" – what they want, when they want, where they want, how they want – is indicative of their priorities.

Look at the chart below: Hiring managers ranked qualities each generation is more likely to possess.

The results: Millennials are significantly more narcissistic (more on this later), open to change, creative, money driven, adaptable, and entrepreneurial than other generations.

…and there is a huge disconnect

There is a perception disconnect between managers and millennials – and it is making it difficult for companies with "older" cultures to attract and retain the best talent out there.

The Career Advisory board did another study to compare the difference between managers' and millennials' views of the most important factors that indicate career success to millennials.

Most managers (48%) thought that MONEY was the most important thing to millennials.

What did the millennials want most? MEANINGFUL WORK.

This is consistent with my experience with the many millennial entrepreneurs and colleagues I work with, advise, invest in and support.

Here are a few tips I've found useful in how to hire and retain great millennials.

How to Hire and Retain Millennials

1. Give them the freedom/autonomy to work the way they want to work. In my mind (and this depends largely on the job/company), if the millennials on my team have a laptop and an Internet connection, they can be working. Some of them work best at 11 p.m. Some of them want to work and travel at the same time (telepresence robots like the BEAM make working remotely a breeze, and VR will make it even easier down the line). The notion of a 9-to-5 workweek isn't attractive to them. Instead, be clear about milestones and deadlines and let your team accomplish them as they see fit.
2. Have a massively transformative purpose (MTP). Millennials are mission-driven. The brightest, most hard-working of them want to change the world. You need to think 10x bigger and catalyze innovation in your organization by finding a massively transformative purpose that your team can rally around. Think about Elon Musk's MTP: to go to Mars and make humanity an interplanetary species. Or Google's: to organize the world's information. Millennials will flock to you if you have a compelling MTP and if your organization isn't afraid to take moonshots.
3. Align the incentives. If millennials have "upside" in the value that they create, they are going to work harder, faster and better than if a) they don't have upside, or b) their upside isn't clear. The game these days is all about incentives. Profit-sharing, prizes, status, gamification and friendly competition are all highly motivating to this group. Leverage these strategies to get the best work out of your team. My goal is to give them extraordinary upside based on their extraordinary results.
4. Challenge them. Millennials love a good challenge. You saw in the results above that they are more narcissistic and perhaps egotistical than previous generations. Use this in your favor. Give them the authority and autonomy to challenge you. Let them prove why their particular solution is better than yours. They are also more creative and entrepreneurial than past generations, so you might be, in the very least, surprised by the results you get.
5. Encourage them to experiment with exponential technologies. If they think they can optimize a process by using a new tech platform, say yes! Encourage them to leverage crowdsourcing, crowdfunding, machine learning/data mining, robotics/telepresence, VR/AR, etc. All of these experiments, if they work, will make your business more scalable, less expensive, and more fun.

… and much, much more.

The proof is in the pudding. This most excellent blog was drafted by Cody on my team (a superstar at age 24) at 10 p.m. on a Saturday night, passed to me to edit, then to my other rockstars Marissa and Kelley at 11 p.m. for a final edit and to get out to you. I love my millennial team for their brilliance and dedication.

Join Me

This is the sort of content and conversations we discuss at my 250-person executive mastermind group called Abundance 360. The program is highly selective and has ~95% of the spots filled. You can apply here.

Share this email with your friends, especially if they are interested in any of the areas outlined above.

We are living toward incredible times where the only constant is change, and the rate of change is increasing.

Best,
Peter

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PHD Ventures , 800 Corporate Pointe, Culver City CA, 90230

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Fw: 3D printing, from hype to hyper cool

From: Peter Diamandis <peter@diamandis.com> Sent: Sunday, May 24, 2015 10:22 AM To: STeve Reply To: peter@diamandis.com Subject: 3D printing, from hype to hyper cool

The 3D printing (digital manufacturing) market has had a lot of hype over the past few years.

Most recently, it seems this technology arena has entered the "trough of disillusionment," as 3D printing stock prices have taken a hit.

But the fact remains: this exponential technology is still in its childhood and its potential for massive disruption (of manufacturing and supply chains) lies before us.

This is a blog about 3D printing's vast potential – our ability to soon 3D print complex systems like jet engines, rocket engines, cars and even houses.

But first, a few facts:

• Today we can 3D print in some 300 different materials, ranging from titanium to chocolate.
• We can 3D print in full color.
• We can 3D print in mixed materials -- imagine a single print that combines metals, plastics and rubbers.
• Best of all, complexity and personalization come for free.

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What Does It Mean for "Complexity to Be Free"?

Think about this: If you 3D print a solid block of titanium, or an equal-sized block with a thousand moving components inside, the time and cost of both 3D printings is almost exactly the same (the solid blog is actually more expensive from a materials cost).

Complexity and personalization in the 3D printing process come for free – i.e. no additional cost and no additional time.

Today, we're finding that we can 3D print things that you can't manufacture any other way.

Let's take a look at some of the exciting things being 3D printed now.

3D Printing Rocket Engines:

In 2014, SpaceX launched its Falcon 9 rocket with a 3D-printed Main Oxidizer Valve (MOV) body in one of the nine Merlin 1D engines (a print that took less than two days, compared with a typical castings cycle measured in months).

Even more impressive, SpaceX is now 3D printing its SuperDraco engine for the Dragon-2 capsule. The process resulted in an order of magnitude reduction in lead time, taking it from initial concept to the first hotfire in just over three months.

On a similar note, Planetary Resources Inc. (PRI) is demonstrating the 3D printing of integrated propulsion and structures of its ARKYD series of spacecraft. This technology has the potential to reduce the parts count by 100x, with an equal reduction in cost and labor.

3D Printing Jet Engines:

GE has just demonstrated the 3D printing of a complete, functioning jet engine (the size of a football), able to achieve 33,000 RPM.

3D printing has been used for decades to prototype parts – but now, with advances in laser technology, modeling and printing technology, GE has actually 3D printed a complete product.

GE engineers produced this model of a GEnx jet engine using an advanced 3-D printing technique called direct metal laser melting.

Xinhua Wu, a lead researcher at Australia's Monash University, recently explained the allure of 3D printed jet engines.

Due to their complexity, she noted, jet engine components can take anywhere from 6 to 24 months to manufacture. But with 3D printing, the manufacturing time can be cut down to something like one to two weeks.

"Simple or complex, 3D printing doesn't care," she said. "It produces [parts] in the same time."

3D Printing Cars:

This year, Jay Rodgers from Local Motors built a 3D printed car.

It is made of ABS plastic that has been reinforced with carbon fiber.

As they describe, "Everything on the car that could be integrated into a single material piece has been printed. This includes the chassis/frame, exterior body, and some interior features. The mechanical components of the vehicle, like battery, motors, wiring, and suspension, are sourced from Renault's Twizy, an electric powered city car."

It is called "The Strati," costs $15,000, and gets 80 kilometers range on a single charge. Today the car takes 44 hours to print, but soon the team at Local Motors plans to cut the print process to less than 24 hours.

In the past, producing a new car with a new design is very expensive and time consuming – especially when it comes to actually designing the tooling to handle the production of the newly designed car.

With additive manufacturing, once you've designed the vehicle on a computer, you literally press *print*.

3D Printing Houses:

In China, a company called WinSun Decoration Design Engineering 3D printed 10 full-sized houses in a single day last year.

They used a quick-drying concrete mixture composed mostly of recycled construction and waste material and pulled it off at a cost of less than $5,000 per house. Instead of using, say, bricks and mortar, the system extrudes a mix of high-grade cement and glass fiber material and prints it, layer by layer. The printers are 105 feet by 33 feet each and can print almost any digital design that the clients request. The process is environmentally friendly, fast and nearly labor-free. Manufacturing is a $10 trillion dollar business ripe for disruption.

We will continue to see advances in additive manufacturing dramatically changing how we produce the core infrastructure and machines that makes modern life possible.

Let's Create a World of Abundance

This is the sort of content and conversations we discuss at my 250-person executive mastermind group called Abundance 360. The program is ~92% filled. You can apply here.

Share this email with your friends, especially if they are interested in any of the areas outlined above.

We are living toward incredible times where the only constant is change, and the rate of change is increasing.

Best,
Peter

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P.S. Every weekend I send out a "Tech Blog" like this one. If you want to sign up, go to PeterDiamandis.com and sign up for this and my Abundance blogs.

P.P.S. Please forward this to your best clients, colleagues and friends — especially those who could use some encouragement as they pursue big, bold dreams.

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PHD Ventures , 800 Corporate Pointe, Culver City CA, 90230

Fw: Selling (Your) Perspective for Profit

From: Andy Jenkins & Mike Filsaime <training@marketinggenesis.com> Sent: Monday, May 25, 2015 8:20 AM To: Steve Reply To: training@marketinggenesis.com Subject: Selling (Your) Perspective for Profit

In this email: How Your Life's experience makes your Information 10x more valuable. And how to sell it at that price! How to Test a New Product, and get Coaching from Mike and Andy.   Let's begin: It's called "The Plumbers Parable".  It's a metaphor that illustrates the value and PRICE of Experience.   It goes like this:   Mary's heater stops working in late December.  She lives someplace cold, like, oh, I dunno - Canada.  That means she very polite.  So even though she's bordering on Hypothermia, she's not mad.  She calls a HVAC technician.   The HVAC dude arrives - he's on time because he's also Canadian. Mary shows him the slacker heater.  He nods, hands her a cup of Steaming-Hot Ramen, and then circles slowly around the unit, dragging his fingertips along its machinery, stopping briefly to tap and listen.   Smiling, he draws a rubber mallet from his tool-belt, lines up his shot, and with a single swing strikes the heater with robust, yet polite force.   The heater springs to life. Mary is thrilled!  Sliding the rubber mallet back into his belt, the HVAC dude quickly prepares a line-item invoice, handing it to Marry.   Now, here's the creamy nougat of the story: The invoice has 2 entries: 1 - Striking Heater with Rubber Mallet = $1.00 2 - Knowing EXACTLY where to use polite striking force on Heater = $999.00   If you've heard this story before, most tellers focus on the 2nd part of the invoice - the part where the real money is charged because of the HVAC dudes experience and perspective - the knowledge he has that enables him to know exactly where to pound the heater.   I think that's NOT entirely the point.  Here's why:   When you're selling your Perspective, YES - there is intense value in YOUR SIDE of the STORY.  Don't ever forget that, Cuz.     Information without your perspective is nothing more than a User Manual, duh.   It's no secret that the "Idiot's Guide to [Insert Subject]" are truly wonderful books full of Information.  But the reason they command only a whopping $20 at their most expensive is because that's ALL they are - information.   But when you engage with someone who is in intense pain and teach them: Not only WHY they have that pain… Also, WHAT needs to happen to remove that pain…   The most value you can give them is actually How to Swing the Hammer - or... HOW YOU DID IT in the midst of living a real life…   THAT's money, Honey.   YES! - the first part of the invoice IS IMPORTANT, too!  And in my opinion, you should be charging more for teaching that skill.   Of course - your products, your training, your service SHOULD teach your customers the WHY and WHAT.  And here's a tip:  Base that teaching (And use this in your marketing, too) on your own personal experiences.   Wrap them in metaphors, fables, or corny stories about Canadian HVAC dudes. Color them with outcomes and results and what life is like now that you're GOOD at what you do. Fall on the Sword of Failure and detail the excruciating consequences of defeat.   And, never forget to TEACH THEM HOW TO SWING THE HAMMER, too.  That is they trigger to the gun - the sizzle to the steak.   Or, if you're selling the service, let them know that You'll be swinging it for them.   And I'm talking about detailed instructions - the metaphorical grip on the handle, the backswing, the lining up of the shot, the force that's applied, the follow-through, and the bonuses like why a cup of hot Ramen noodles makes cold Mary a happy customer.   Review your sales material, your email campaigns, your pre-launch videos, hell, review your blog posts, too.   → Ask, "Does this Communication teach them how to accomplish both parts of the Canadian HVAC Dude's Invoice?"   Here's a quick Check List:   Does it Demonstrate? Are you showing them how you've done it?   Does is Diagram? Are you showing them the mechanics and steps in a linear fashion?   Does it Adjust? Are you showing them how to change the action when the results are not as expected?   And Remember one of the most important strategies of all:   Multiple Communications! You've heard the position that it takes 7-10 messages before your prospect makes a buying decision?   WRONG! It takes 7-10 messages before your communication becomes MEANINGFUL!   Be CHATTY with your Market! Talk to them regularly and often! No, they don't have to be the kinds of Stream of Consciousness emails that I've been sending lately - but they need to provide value - and most importantly - an Offer!   Don't worry about people that unsubscribe, or get annoyed - they were NEVER going to be customers anyway if they react poorly to your giving.  Who cares!  Let them move on.   The ones the read and re-read and re-watch your messages - they're the ones that you want the attention of.   And yes - make offers.  You ALWAYS have the 'right' to sell your products - always.   Simply adding both parts of the invoice to your offer is the best way to get your people engaged with the Value or Your Offer, and be content (even HAPPY) with the price that you're offering it at.   Pretty cool, 'eh'? (Come on!  You gotta give me props for waiting until the end to make the 'eh' joke…)   :-)   XOXO   Andy (And Mike, who told me he's printing out my emails lately)   P.S.  Learning to communicate both parts of your "Invoice" is pretty straightforward.     And if you want some help with the Multiple Meaningful Message Part, I highly recommend Ryan Deiss's "The Machine" Program.   Seriously.   So much so that Mike and I are offering a bonus to you simply for purchasing it with our affiliate link.   The trick is - it ENDs Wednesday.   Watch his presentation on Automated Marketing with Email Messages - it's a GREAT Program (We own it - we use it)   And to help tip you in that direction, here's the BONUSES You'll get when you buy:   BONUS!   1 - Our Internal Notes on all of the Machine Training. Like I said, we own The Machine - we picked up a copy during Ryan's limited internal launch a couple of month ago.  And we went through the course and took notes for ourselves.   I'll paste a sample from just one video below so you can see why these WILL be helpful if you want to accelerate your sales.  And this is our perspective on what's important - so that could have a ton of value for you.   2 - A Full Course (Not released to the public yet) Called "Conversion Genesis". This is one of those products that changed our business.  Mike and I reverse engineered every facet of our marketing operations and turned them all into step-by-step tutorials.  They started as internal best practices - then grew into something much much more.   Conversion Genesis will give you formulas, templates, and fill-in-the-blank training on every topic you need to Get a Click to Turn into a SALE.   Here's just some of the training included in your copy of Conversion Genesis:   Advanced Ad Copy Formula - Never struggle to write a High Converting Ad, Headline, or Email Subject Line again - ever. 13 plug-and play Formulas that get the click.   List Building with Lead Magnets and Surveys - Exactly how to craft the hottest, highest converting lead magnet possible to build massive and responsive email lists so you can sell even more of your solutions.   The After the Click System - This is OUR (Mike and Andy's) version of an Ever-Green Marketing Funnel.  If you want to put your sales on automatic, this is the step-by-step sequence to set it up and make it go. The After the Click System includes Subject Line Formulas, Email Structure for Copy, and a complete breakdown of how to accelerate your sales to the extreme with every prospect.   The VSL Template to Rule them All - This has been called "Quite Simply the best training and template for creating a Video Sales Letter - ever".  And we're not going to argue. It's broken down into 33 'Plot Points' with specific instruction to help you CRANK OUT a VSL.  Sample Slides are included.   Upsells, Like a Boss! - We all know that a well crafted upsell can create a surge in Customer Value.  Problem is - there's really not a whole lotta "How To" training available on the topic.  That Ends Today - This training will give you all of the formulas to create a new multiple of profit for your bottom line.   3 - Personal Coaching from Mike and Andy - Say you want Mike and I to look at one of your funnels, emails, offers, campaigns, landing pages, lead magnets, or hair-cut.   What you'll do is jump on skype, call us up, and we'll get 'er done.     Heh - you know what Personal Coaching is.  You know why it's valuable to have 2 veteran marketers help you.  I don't think I need to spend much more time on that other than to say - this is only available to the first 50 people.  Sorry - but it's gotta be that way because this kind of coaching takes a lot of our time.   RULES: Y'all, lets just make this easy and obvious: If you refund, you don't get the bonuses.  Pretty simple, right?   That normally means that you've got wait for the refund period to be over before you can get said bonuses.   HOWEVER - on good faith, we'll contact you about a week after the Machine Launch is over - if you tell us that you intend to STAY in the program, we'll get you the Internal Notes that we took so you can have them as you go through the course.  We'll just do an honor-system thing - cool?   Kew. :-)   To get the bonuses, you've obviously got to purchase The Machine via our affiliate lank.  So - here it is:   The MACHINE PROGRAM with BONUSES from MIKE & ANDY   Just smash that link and you'll be taken to Ryan's site with The Machine description and everything you need to make your purchase.  Good Luck!   This is from One Video in Module 1 of The Machine:   Video 8: Landing Pages   Landing Page Checklist Market Callout - callout your visitor directly (i.e. Attention: ______) or indirectly with recognizable images and vocabulary Clear and Concise - best landing pages have a single message and make a single offer Easily Understood - make sure your visitor knows what you're offering them within 5 seconds or you'll lose them Compelling Headline - clear, concise, benefit-rich headline to grab your reader's attention CTA Above the Fold - most visitors won't scroll down the page, so make sure that the offer is above the fold Contrasting Button Color - don't let your button color blend in with the background Custom Button Text - "submit" isn't good enough…make sure it gives a specific command or speaks to the end result Social Proof - social share icons, testimonials, referencing the number of downloads or subscribers lets your visitors know you're the real deal Limited Navigation - the best landing pages offer only two options: opt-in or exit Uses Visual Cues - incorporate arrows, boxes, and other visual devices to draw the eye to the call-to-action area Head Shot - typically, a picture will bump conversions…but test both ways to know for sure with your market Limited Form Fields - don't ask for information you don't need…if you're just going to email them, asking for their phone number and physical address is pointless Source Congruency - the text and imagery on your landing page should match the text and imagery on whatever ad brought them to the page Brand Consistency - you don't have to put your logo everywhere, but the overall look and feel of your brand should be consistent Enable Sharing - landing pages typically don't go viral, but give visitors the ability to share on Facebook, Twitter, etc. Visible Privacy Policy and TOS - these are not only required to advertise on some sites like Google, but they are also good for conversions. Tips: Less is More - like, a lot less Unbranded is Better - sometimes…test it Reverse Squeeze Page - opt-in will be lower… 30-40% opt-in rate from house (own list) traffic…other landing pages might generate 60-70% opt-in rate. But, mix them up! The more you use something, the less effective it becomes. But, even though you will get less opt-ins in a reverse squeeze page, these people are going to be far more engaged. And, if compared to a regular landing page, they get about the same amount of sales. Important Elements: Attention-Getting Headline - 9 times out of 10, then headline of your landing page should be the title of your lead magnet. Graphic of Lead Magnet - should be professional…and a picture of what they're actually getting gives it a bump Horizontal Opt-In Bar - especially if you have a long form landing page Compelling Short-Form Copy - bullet points, not paragraphs Javascript Warning Pop-Up - studies show that people like to click on pictures and videos with play buttons, but this pop-up will remind them they must opt-in before they can watch anything Compelling Captions Under Each Lead Magnet Component - people read captions Below-Fold Opt-In Form - if long-form, so people don't have to scroll back up to take action   Ryan says the inverted L landing page works well, where you know what you're getting and can also opt-in all by looking at the pictures in an inverted L shape (top left to bottom right).   But, what works even better, is the "Fool-Style," short-form, super simple call to action and opt-in form.   Secure your seat in the Machine Training Program before registration closes - on Wednesday!     Marketing Genesis LLC 7660 Fay Ave. #H184 La Jolla, CA 92037

You're receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. When you no longer wish to hear from us, we'll be sad, but we'll always welcome you back when you're ready to work on your business again.  Just Click Here to Unsubscribe. ~Andy Jenkins & Mike Filsaime. Please read our Affiliate Disclaimer: From time to time, we will promote, endorse, or suggest products and/or services for sale that are not our own. Our recommendation is ALWAYS based on our personal belief that the product and it's author will provide excellent and valuable information or service. This may be based on a review of that product, our personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who's product we are recommending. In most cases, we will be compensated via a commission if you decide to purchase that product based on our recommendation. In some cases, we will receive the product for free for review purposes, or just to use. In some cases, we have used that product to our personal satisfaction in our own businesses. IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether we recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Guarantee, or that promise ridiculous results, like "Getting Rich Quick". Most people don't do anything with the products they buy, and most of the time, their results are zero - kind of like that Bowflex that I bought that is now serving as a clothing rack... No, there is no such thing as a "Free Lunch". Don't do drugs, stay in school, etc. Be safe out there!

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