ARE YOU USING WEBINARS TO SELL YOUR PRODUCTS/SERVICES?

Make Sure You Don't Cross This Fine Life & Death Line Of A Webinar...

Webinars are a great way to sell.

They build rapport. They provide value. They position you as an expert.

A bonafide example of education-based marketing.

And because of this, most entrepreneurs and marketers think that you should teach a lot in your webinars. That you to spill a ton of knowledge, wisdom & information to educate your attendees.

Because the more they know, the easier it will be for them to make a buying decision, right?

Actually, wrong.

You see, as I learned working on several 6 and 7-figure webinars so far with Anik Singal, there IS such thing as overteaching and oversharing.

And even though it sounds like a good thing, it actually HURTS SALES!

Too much information shared on a webinar can lead to two things:

False confidence that they already heard everything they need and that they can do it on their own, without investing in your product/service...

Overwhelm with new information. That overwhelm leads to confusion. And a confused mind does not buy...

So what you need to do is to find that fine line between the life and death of your webinar. And walk on that line carefully. Without crossing on one side or the other.

Because just as sharing too much information, sharing too little is also dangerous.

Share too little, and your webinar becomes nothing more than a pitchfest that wastes people's time. And people HATE their time being wasted.

So how do you make sure you're walking down that fine line?

First, make sure you have ONLY ONE idea to present on that webinar.

For example, let's say you're selling some business coaching program.  Don't talk about how they need to work on their marketing, their team building, leadership, business culture... in that one webinar. It's too much. Focus on one thing.

Or let's say you're selling some software that does multiple things for multiple clients. Don't show everything. Focus on ONE key feature for ONE client.

You can cover other things in other webinars.

And second, make sure you're sharing the WHAT and not the HOW.

If you go into sharing with people HOW to do something, that creates those two problems we mentioned above - false confidence & overwhelm.

But if you teach them WHAT they need to do, you're giving them enough to start thinking. To get their mind working. And if they want to go into more detail, they can check your program, course, coaching, software, whatever.

Pay attention to these two things, and your webinars will convert better. (Assuming you have a good offer, but that's a topic for another post.)

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