3) Make people feel special
During dinner on the last night, Mark gave out awards and certifications of completion to recognize each and every person at the event. Everyone felt seen and valued.
4) Be intentional about what you're creating
When I was talking to Jeff Walker, this is the key point he hammered home. Yes, it's important to know what the people we're serving want, but it's more important to know what we want.
What are your non-negotiables? What makes someone a perfect client (or a non-ideal client)? Is your business model designed to support a life you truly love?
Jeff loves to ski and travel with his family, so he regularly turns down lucrative opportunities that interfere with his leisure time. He doesn't want to be tied to coaching calls and client work, so he designed a group coaching program around his senior coaches, where he shows up just two days a year to support his hundreds of clients at a single live event.
5) Quantum leaps happen when you get better at the fundamentals
Another gem from Jeff Walker, and I couldn't agree more! So often people think that a bright, shiny tactic is what will get them to the next level. The truth is the biggest gains often come from mastering the fundamentals – such as improving your offer, writing stronger copy, and getting better at pitching and sales.
6) Profit matters – pay attention to it
Entrepreneurs often focus on top line revenue and "marketer math". As Jeff explained, marketer math is what you make before refunds and any uncollected payments have been accounted for. In fact, plenty of people making 200K - 300K are doing just as well profit-wise as entrepreneurs making well over 7 figures, after expenses are factored in.
Jeff shared that a recent launch of his was less impressive based on top line numbers. However, once he looked at the profit, he realized it was on par with his most successful launch ever.
7) Take notes and carve out time to implement
It's common to feel inspired at these events. But oftentimes, people return home to dozens of to-do's and forget to implement all that they've learned.
When you go to an event, conference, or mastermind, I always recommend taking notes. Throughout the mastermind retreats I attend, I'll review my notes, put a star next to the most important ideas and action items, and then block out time on my calendar to work on them. Doing this ensures that I get the greatest return possible from an event!
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All my best,
Selena
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