-------- Original Message --------
| Subject: | Avoid this Big Mistake when Creating Your Book |
|---|---|
| Date: | Sun, 06 Apr 2014 04:44:39 -0400 |
| From: | John Eggen <support@missionmarketingmentors.com> |
| Reply-To: | support@missionmarketingmentors.com |
| To: | Steve <im1@bydf.com> |
========================================= >>> ULTIMATE CLIENT MAGNET(tm) <<< How to Create a Book that Attracts New Clients and Generates Multiple Income Streams ========================================= Hi Steve, In yesterday's lesson, you learned a big secret to creating a book that will attract more clients or generate multiple streams of income... You must start with the end in mind. If you set goals for your book in the manner I described, it can propel you into the future you want. In today's lesson, I'll reveal the single biggest mistake most authors make when starting a book. ______________________________________________ Don't Make This Costly Book Publishing Mistake ______________________________________________ >From my decades of experience, the biggest and most costly mistake most authors make is at the start. The mistake is not acquainting themselves with the three big strategies to author and make money with a book, and not consciously choosing the best one for them before starting their book. Making this choice has huge implications for what your book will (or won't) do for your income, your career and your mission. So which of these three strategies is the right one for you? ______________________________________________ Strategy #1: The Writer's Strategy ______________________________________________ Here you focus almost 100% on writing a good book and making money from the book sales themselves. Most authors use this strategy. Actually, it provides the least financial return of all. Here's why. Royalties from a traditional publisher for first- and second-time authors are usually 6-10% of net receipts. For example, assume you get a royalty of 8% of net receipts. Most traditional publishers rely on trade distribution through bookstores, which demands a 55% discount. Do the math and you will see, on a $20 book your royalty is only 72¢ per book. Since the average book only sells 3,000 copies in its lifetime, that's just $2,160 in royalties during the entire life of the average book. However, self-publishing can be much more profitable if you choose the Writer's Strategy. You can make from two to 20 times the printing cost, depending on the quantity printed. That's one reason why 80% of the books published in the United States today are self-published. But, whether you self-publish or work with a traditional publisher, you can get much more leverage if your book goals include using one of the next two strategies. ______________________________________________ Strategy #2: The Marketer's Strategy ______________________________________________ Here you focus on creating a good book so you not only make money from book sales, but also so the book tastefully and automatically sells your higher-priced services and products. This strategy delivers much more value to your reader. Your book conveys its helpful message. And it gives the reader easy access to your more in-depth services and products. In return, you can make potentially many thousands from each new customer or client... not just $20 from selling a copy of the book. How is this done? You focus on developing your book and its message to serve as the ultimate lead generator and converter for your services and products: * Pick a topic your target market really wants and is willing to pay for. * Create a compelling cover. * Develop your content in a way that links each chapter to a special place on your Web site to generate leads. * Create excellent back matter tastefully promoting other services and products you offer. For example, when Karilee Wirthlin came to me, she wanted a book that would differentiate her from other consultants and increase her revenues. She used the Marketer's Strategy. Within 12 months of her book's publication, it brought her an extra $215,000 in new client revenues. Within 26 months of its publication, the book has increased her consulting revenues 300%. This strategy provides more value to the reader and a much greater return on investment to you. However, if you want to get your message out and receive maximum financial (and personal) return on every word you write or speak, then consider the next strategy. ______________________________________________ Strategy #3: The Investor's Strategy ______________________________________________ Here is the ultimate wealth-building strategy and retirement funding solution for many independent professionals and business owners. It provides maximum leverage for every word you write for your book. This strategy honors your unique God-given gift, your distinctive expertise, in the greatest way. It is also the most profitable of the strategies. It acknowledges the true wealth inside you, recognizing that what you know probably is worth 1,000 times more than what you're currently doing with it. So it turns what you know into an asset that can generate multiple income streams for you. How? You do that by turning your knowledge into a book, doing everything I described above in the Marketer's Strategy, but you do it in a way that allows you to recycle your book's content over time into as many as 81 higher-priced information products and programs. This creates multiple income streams. ______________________________________________ Who Uses the Investor's Strategy Today? ______________________________________________ All the internationally-known business and personal gurus I've published or marketed use this strategy. And, it's easy for any professional to use it and benefit. For example, when Bill Jackman came to me, he was a partner in a consulting firm. He wanted to be positioned as an expert and develop multiple streams of income. Bill created his book using the Investor's Strategy. He used the strategy to generate an extra $25,000 in income while he was writing the book. After the book was published, he took its content and related content and recycled it into four newsletters for lucrative niches and some software products. His book established him as an expert, attracting so many clients he can now be selective. And his speaking fees have gone up 900%. Because he has spun off all those information products, too, within 12 months after his book was published his company's business has already doubled and their total revenues have also doubled. So which of these three strategies is the right one for you? ______________________________________________ Taking Action Successfully on Your Strategy ______________________________________________ NOTE: If you are one of the first 5 people this week who contact us and meet the criteria below (sorry, I only can allocate time for 5 people), we will provide you with a valuable gift to help you create a successful book. If you are in the process of writing a book now, and are willing to commit the time, money and other resources needed to complete the book now, then I acknowledge and will support your commitment. I invite you to request a 45-minute "Book and Income Accelerator" session with us, delivered personally by telephone (a $500.00 value at no cost to you). Only a limited number are available. Reserve yours now. Go to: http://www.ultimatebusinessleverage.com During the session, we will help you to: * Create a clear vision of your book and the business and transformational impact you want it to create * Determine the essential building blocks to getting a book like the one you want written, published and marketed successfully * Discover the #1 factor stopping you currently from having the book and impact you want * Identify the actions that will move you quickly and powerfully forward and into the vision you have created * Complete the session with the excitement of knowing exactly what to do next to create the book and impact and income you want This is a $500.00 value I'm willing to give you at zero cost to you, if you meet the above criteria. Appointments are on a first-come, first-served basis, subject to availability. To schedule your appointment, go to the following link now and book your appointment through our online appointment calendar system. (It will automatically waive the $500.00 fee.) Go to: http://www.ultimatebusinessleverage.com Then watch for an email confirming your complimentary session. If you have any questions about this complimentary session, contact my assistant at Office@MissionMarketingMentors.com. ______________________________________________ Your Next Lesson in this Mini-Course ______________________________________________ Tomorrow, I'll show you how to pick the perfect topic for your book. Kindly, John -- John Eggen Publisher, Mission Publishing President, The Mission Marketing Mentors, Inc. Regional Office: 1824 Oak Creek Drive, Suite 414 Palo Alto, CA 94304 Telephone: 650-321-1306 http://www.MissionMarketingMentors.com Copyright (c) 2013. Mission Publishing, a division of The Mission Marketing Mentors, Inc. All rights reserved. No part of this email may be reproduced in any form without prior written permission from Mission Publishing, a division of The Mission Marketing Mentors, Inc. FTC DISCLOSURE: Any products, programs, or personal recommendations made by us in this email for others will likely result in some form of compensation to us. DISCLAIMER: We strive to accurately represent our program and its potential. The kind of results you may receive from our program, however, depend on many factors, including your dedication, motivation, desire, persistence, skills and background, as well as many factors outside our control, such as economic and market conditions. The testimonials provided in this email are intended to give you an idea of what some of our members have achieved but are not necessarily representative, nor are they intended to guarantee that anyone will achieve the same or similar results. The facts and figures in this email are believed to be true and accurate, but have not been verified and cannot be guaranteed as accurate or current. Nothing in this email should be construed as or relied upon as specific advice for you or your business. Always use your own judgment, and get the advice of independent professionals to find the right strategies for your business and your particular situation. If you no longer wish to receive communication from us: http://autocontactor.com/o?r=6b2448d5b3a346ddb341c1c72a4507dd&d=3&arid=852178&artid=1967485 To update your contact information: http://autocontactor.com/o?c=1&r=6b2448d5b3a346ddb341c1c72a4507dd&d=3&arid=852178&artid=1967485
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