4. EXPERIMENT WITH FORMAT
There's a lot of interview podcasts out there. Too many.
Maybe experiment with format.
Here's some ideas:
- Storytelling. Like the true crime podcasts.
So, for example, in the divorce lawyer scenario described above, you don't' have to interview anyone. Just research the highest profile divorces and tell the story.
- High production. e.g. interview now just the divorce lawyers but the man and woman and kids, etc.
This is more the style of the Freakonomics podcast.
- A theme format. Like the sub-series I did with AJ Jacobs: "Good or Bad" where we took a topic like "cars" and debated "good" or "bad".
- Other formats. Man on the street? Seems to work well in TikTok.
Might be fun in podcasts. Phone calls with scammers?
Arguments with people who hate you?
What other formats do you think would be fun to experiment with?
5. WRITE A POST ABOUT EVERY PODCAST?
What did you learn? How will it change your life? Why did you choose that guest/topic, etc?
Post it on: LinkedIn, Medium, Quora if possible, Facebook as a status update (don't link - post the entire article in the update), make a twitter thread, etc.
6. MAKE A BOOK:
If you have a bunch of podcasts on one topic
Get the transcripts, edit , write an intro & outro for each chapter, write intro for the whole thing, publish as a book.
"Tools of Titans" by Tim Ferriss does this and my book, "Think Like a Billionaire".
7. MARKETING
The best thing is to go on other people's podcasts. You can do a swap.
Again, innovative formats help as well.
8. ADS
Don't really think about ads until you have at least 5,000 downloads per episode.
That's the starting point. Don't forget the average podcast has 200 downloads per episode or less.
9. HOW OFTEN?
There's no rule.
Joe Rogan has a three hour podcast every single day. Do people listen to every one? Of course not, but there's so much content that even a casual Joe Rogan listener will listen to at least one a week.
My podcast is 3x a week.
Freakonomics is once every two weeks I think. Dan Carlin, Hardcore History, is one every few months because he does so much research. But he gets millions of downloads per episode.
10. A good rule of thumb
Don't do an episode for the clicks.
Only have on guests/topics where you, personally, are curious about the topic and the questions come straight from the heart.
Then the listener is not just listening to a boring interview but it feels more like the listener is eavesdropping on a personal conversation.
I tend to use my podcasts as personal therapy sessions with my guests. I get therapy for free.
Best,
James Altucher
For Altucher Confidential
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