Fwd: Sunday Secret #19: Want to get rich quick?

On Oct 14, 2018, at 8:02 AM, Caleb ODowd <caleb@multichannelmarketing.com> wrote:

Would you like to make a lot of money very fast?     If so, then please listen carefully.     Very few marketers understand the power of newspaper advertising.     Most have no idea just how much money you can make with it… and… how quickly you can make it.     Now one of the most lucrative newspapers to advertise in is Investors Business Daily (IBD).     The good folks who read IBD are among the richest people in all of America.     For example, Warren Buffet has said many times that he's a frequent reader of IBD.     Now here's the cool part…     Super rich people have all the same problems as everybody else.     They need to lose weight.     They need to find a date or a wife.     They want to learn how to improve their golf game.     They want to reverse health problems.     They buy tons of personal development programs.     They want to become better investors.     They want to learn better ways to grow businesses.     They need new and unique ways to generate more customers.     They are also interested in hearing from people who need investment to launch new and exciting businesses.     They need parenting advice.     They need help stopping a divorce.     They want to teach their dog to stop barking, sit and rollover.     Etc., etc., etc.     In short, they have all the same wants, needs, desires, fears, frustrations and problems as everybody else.     The one difference is — they have bazillions of dollars.     I was at an event recently with Dan Kennedy.     A guy in the audience asked Dan what he can do to grow his business.     He was selling real estate training programs.     Dan's advice was as follows.     Take the information product you are currently selling for $2,000 and turn it into a service.     Then, charge $250,000 for it and sell it to readers of the Investors Business Daily newspaper.     Wise words.     I believe Dan first learned them from Gary Halbert because that's the exact advice Gary gave me many times.     You see, super rich people will spend six and seven figures as casually as the man on the street will spend a dollar.     It's just no skin off their backs.     And that's the beauty of IBD.     So how do you sell in IBD?     Simple.     Create a little two step "Free Report Reveals" ad that promises a whole bunch of cool things your prospect wants.     The call to action is, "Call the toll free number below and leave your name and home address after the beep."     When people do, send them your printed free report in an envelope via good old fashioned snail mail.     Now that report must do two things.     First, it must give them all the free value you promised in your ad.     And second, it must sell your product or service.     My advice is that you also follow up a minimum of seven times with the leads who did not buy.     Best case scenario, you get them on the phone with a sales person who can close them into your high priced product or service.     Do this, my friend, and you can get rich quick.     Happy Sunday.     Cheers, Caleb.                         Hey, how can we help?   If you have any questions or concerns, reply to this email and let my team know.   Anyways…   If you really want to stop receiving all of my emails, use the link below. =(   However…   This means you won't be receiving any future updates about any products of mine that you own… or any complimentary trainings I'm going to be doing from time to time.   Choose wisely.   Either way, I wish you the best of success in business and life =)   If you no longer wish to receive our emails, click the link below: Unsubscribe Multi Channel Marketing 7920 Royal Lace Terrace Lake Worth, Florida 33467 United States (800) 468-3503