Marketers who peddle "do nothing and get rich" are marketing
to what's called "the lowest common denominator".
There's a "lowest common denominator" in every marketplace,
even yours.
In weight loss, it's the guy who wants six pack abs by taking
a pill while eating ice cream on the couch.
In dating, it's the guy who wants to date a model by reciting some
canned pickup lines ...even though he's a poorly dressed slob who
lives with his parents and compulsively picks his nose.
In business, it's the guy who wants a flood of customers but
doesn't want to write an ad or talk to anyone (or provide actual value
in exchange for the money.)
The list goes on ...
Isn't it safe to say most of your competition panders to this crowd?
Of course.
They'll buy just about anything.
Lucky for us, here's something everyone else is missing.
There's another, BETTER group out there.
It represents about 20% of your marketplace and makes up about 80% of the actual profits in most businesses.
I call this group the "EVOLVED CUSTOMER".
Now, here's the breakdown on them:
PROS: Repeat buyers. Ascend to higher purchases. Refer customers.
Easy to sell once trust is established. Loyal.
CONS: Wary of marketing. Hard to earn trust.
These guys are obviously the BEST source of income and obviously,
we want THEM as customers, right?
Well, here are four secrets about them:
Secret #1: These guys HATE "lowest common denominator" stuff. They find it REPULSIVE.
And one of the easiest things to do is to attract them by doing the
OPPOSITE of what your competition does.
Secret #2: You can create and automate a series of marketing "machines" that attracts these customers exclusively, that creates trust by delivering value, and that creates sales.
Secret Part 3: This type of marketing is significantly less "salesy" than the "lowest common denominator" stuff your competitors are doing, and it's much easier to deploy.
Secret Part 4: By deliberately REPELLING the "lowest common denominator" customers, you accomplish two things:
A: You become magnetic to the EVOLVED CUSTOMER.
B: You achieve much more powerful BRAND POSITIONING in your marketplace.
If you'd like me to show you how to go about this, I'd be delighted.
I'm holding an advanced training this week where I'll walk you
through process maps, worksheets, and even NLP language patterns
to help you magnetically attract your ideal customer.
No charge and you can register here :-)
Frank
P.S. If you skimmed to the bottom, here's the sort version:
1. There's a category of customer that can give yuor business a
MAJOR UPGRADE in sales and revenue.
2. Most of the people in your market (if not all) are REPELLING
these customers because of their marketing.
3. I'm holding a free training for you that shows you how to attract
these customers, how to earn their trust, and how to sell to them.
You can get all the details here :-)
I'm giving you worksheets, process maps, and
even telling you EXACTLY WHAT TO SAY
by showing you extremely powerful NLP language
patterns.
The training is around an hour and a half
and I'll be doing ON CAMERA Q&A at the end
for another hour or so to answer questions :-)
More details and you can register here.
Frank
P.S. The (not so fine) fine print:
It's pretty safe to say the average person who attends
(or buys) ANY "sell more stuff" trainings rarely makes any
money.
Kind of like the way most people who buy home gyms
don't get ripped. (Ahem)
With that in mind, understand my results aren't even
remotely typical, and that I am in NO WAY implying
ANY type of result for ANYONE who attends.
I'm happy to show you what's working for me, and I certainly
hope you use it and it works for you, but the only person
who can get you any type of result is ...YOU.
P.P.S. Interesting thing about the (not so fine) print.
As you know, I think fine print is for sissies and you might
as well get all that stuff out in the open.
Anyway, I actually tested this in a campaign recently
and created two different sales pages:
PAGE A: Had "softly worded" disclaimer in the body copy
as well as "normal" fine print at the bottom.
PAGE B: Had IN-YOUR-FACE and AGGRESSIVE "disclaimer"
right there at the top of the sales page, in the copy, even before
any benefits of the product were discussed.
Guess which one was the winner?
PAGE B. The one with the brutally open and blunt
"disclaimer" lingo.
This kind of goes to prove (for the zillionth time) that you can often
get great results by doing the OPPOSITE of what everyone else is
doing.
So if you like that kind of stuff ...inside information on what's working
...completely devoid of hype and shenanigans ...come register for this
training with me.
You'll get a lot out of it and you'll have a good time :-)
See you then.
P.P.P.S. Oh yeah, that spit test I just told you about? The traffic
came from ADVERTISING.
Currently bringing in between $1.38 and $2.11 in sales for every
dollar spent on traffic.
I'd love to show you how I'm doing this, so come on this training
and let's get to work.
.
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