Fwd: I want to share this important list with you.

-------- Forwarded Message --------

Subject:	I want to share this important list with you.
Date:	Fri, 16 Jan 2015 13:23:39 -0500
From:	Andy Jenkins & Mike Filsaime <training@marketinggenesis.com>
Reply-To:	training@marketinggenesis.com
To:	Steve <stevescott@techacq.com>

At the end of the year, Mike and I asked everyone in our organization to create a list called "What I want for Marketing Genesis in 2015".   Well, here's mine…   A couple of things before you dig in…   1 - This is NOT a TO DO LIST   It's a list of OUTCOMES that I want.  One of the biggest bits of productivity advice that I can give you is to always FIRST articulate the OUTCOME you want, then you can figure out the path to get there.   2 - There is no order of PRIORITY   Because imposing some sort of arbitrary priority system would make this about NEEDS - not wants.  Entrepreneurs should learn to trust that what they want may be the single biggest motivator that gets things done.  So, you need to create a list like this WITHOUT censoring yourself by favoring a priority.   3 - Keep it about your Business   Because I already know what I want for my life. My business is designed to support my life goals - and to do that, I want my business to do certain things to grow.  And this list is what I think it should do.   4 - Minor Note:  This is uncensored. So, don't judge me (Or any typos or spelling errors).  :-)   Here's the list:   I want a killer blog. This blog would have paths to the top of all of our product funnels. This blog would have blog posts of the big, honking emails that I write when I get crazy. This blog would be a place where our YouTube Videos could live. The blog would have articles from anyone in our company that wanted to contribute. It would also have guest articles. It would look clean and sexy, and be the hub that leads to any other communities we have on the web It would look LEGIT - if another company found it, there would be no question as to its professionalism and style - and it would convey that our company is bigger than it actually is. I want it to be easy for staff to use, so it's easy for staff (And me) to post.   I want a New YouTube Channel. I want an outlet for Mike and I to be brilliant together. I want to answer questions from our audience as the main source of content I want it to be slick, funny, and look and sound a cut above. I also want the videos to be sort of home-spun - like, mike and I are at our desks, and we're answering questions because we know that it keeps us sharp. I want there to be rules so the people watching know that there's a structure and can count on the information we give. For example (Just Brainstorming) - we have to give an answer which will create awesome results, plus an answer that will create bad results. I want every Video to have a short commercial at the end that directs them to our other content, and has annotations to our other videos I want it to have a killer name that breaks the mold of most marketers channels I want to have the channel start off with 5-10 videos already done. I want the questions to be a mix of tactics, strategy, lifestyle, and personal development and challenges. I want it to have some current events.   I want to be able to have an idea and publish that idea as content and be able to turn it around FAST. If Mike or I have a cool conversation on Skype, I want to be able to have a format that turns that into content and gets it in front of our audience. I want there to be branded templates or stock advertising to bumper the content - i.e. there is ALWAYS a call to action.   I want to create SHORTER CONTENT, and More of it.   I want a Sales Letter or Video Sales Letter for Every Product that we have Everything we've ever made should have a SL or VSL and an add to cart button. I want the V/SL to be pretty - styled nicely (Like Roma has already done). I want to be proud of how we sell.  That means providing real reasons that our products are useful. I want our passion to help to come across in the writing and video. I want links from every one of our web properties (Facebook Fan Page, Pinterest, Linkedin, Twitter, the Blog, YouTube) to go to a page that contains all of our products I want there to be an email template that has had links to all of our products in the footer. I want there to be a unique but consistent style to our pages and videos. I want the beginning of all of the V/SL's to feel like great information before they start selling the product I want to be able to create these things VERY FAST.   I want a common structure to all of our Products To streamline Product Creation, each product should contain: How to Do it - Teach them the concept - this is "Classroom". How it Looks when it's done right - show examples of success.  this is "The Lab". "Done For You" Steal Our Best Performing Examples - our stuff, but created to be used as a "Fill In The Blank" resource.   Gotchas - Here's what NOT to DO.   I want all of our products to have "Done For You" components I want there to be cheat-sheets I want there to be templates, like Video Sales Letter Template Sales Letter Template Email Follow Up Series Template Product Launch Template Funnel Template Squeeze Page Template Social Media Posting Template I want part of the product to include "How to Use This Template" instruction   I want all of our products to Reverse Engineer Successful Examples Just like we made "Behind the Scenes" for Video Genesis.   I want to do more Webinars I want a pre-made template of a Webinar Funnel made that can be published fast I want to have a format for creating Indoctrination Videos so we can pump them out. I want to be able to evergreen all of the webinars we do.   I want to spend more time with Other Marketers I want to have more mind share I want to do more collaboration I want to create REAL Joint Ventures I want to hear and see new ideas, and new executions   I want a to be FAR more efficient with my time. I want to know how much my time is worth I want to work without burnout I want clearer goals, and more celebration when I hit them I want to find out the times when i am most productive I want to give myself permission to idle, but let my brain work   I want to have an outlet for non-mission specific content If I write or create content about something that's not purely internet marketing, i want to have an outlet for it. i.e.  This exercise, what I am writing, it should be posted somewhere so other people can get some value from it.   (Note from Andy: That last bullet is pretty ironic, isn't it?  :)   I want to schedule everything I want to know exactly what we should be working on I want to know when it needs to be done I want to be undistracted by interruptions, but still manage the reason and need for the interruption I want to be able to adjust activity and output to fulfill the schedule. I only want to miss a schedule because of a bona fide reason - not scope creep, or wishy-washy goals.   I want DATA I want the raw data from anything that moves the needle. I want traditional metrics I want demographic metrics I want feedback (Material, Anecdotal, and Measured) on what we produce.   I want to do Kartra (AKA Deal Guardian Enterprise) RIGHT. I want massive Customer Support in place for the launch "Kartra.com" I want a slow roll out of Kartra to facilitate bug fixing and feature adjustment I want systems hardening tests on Karta to insure data is secure. I want a beta of Kartra before the launch   I want a Project Manager I want someone to create the TODO lists from previously successful projects I want the PM to be responsible for task assignment. I want the PM to facilitate progress I want the PM to deal with resource management I want the PM to report on Progress I want the PM to anticipate needs, and future projects I want to attach meaningful metrics to tasks, and estimates to timelines.   I want a Content Producer or Hit List I want someone that spots content creation ideas I want to have a list of content that begs to be created   I want a Testimonial Gatherer I want someone who actively seeks out testimonials and case-studies I want that goodwill to be constantly dripped out to our public facing sites   I want staff to be inspired I want them to feel taken-care of I want them to feel empowered I want them to have a stake and benefit when times are good I want them to offer sacrifice when times get lean I want them to be proud. I want them to seek innovation   I want an ever growing Library of Video Creation Resources I want to capture meems, hot moments in videos, and cultural moments (Like we did in the last episode of Genesis Labs) and have them ready to sprinkle into our videos. I want lots of musical stingers and sound effects. I want mini-commercials and calls to action at the end of every segment - free or paid   I want to step up the Studio Production even more I want to re-start using a digital whiteboard, or do more on-screen drawing so we don't have to always have content pre-created. I want to put more design into the stage, more set decoration I want a sub-stage for more conversational content I want a robotic camera or jib for some cool shots I want to experiment with Green-Screen and Virtual Sets I want more dial-in guests for GL episodes I want less depth of field on the single cameras   I want to do another Video Genesis Style Launch Off the Hook Funny as Hell Amazing Production Values "No one else can do this in a Product Launch" Gimmicks Lots of Internet and Mainstream Celebrity and Interviews Massive JV support Time to create an awesome soundtrack An Amazing Offer An aspect of the Launch that has not been done before.   I want to have a killer Mastermind Group Built over time, i want this group to be less than 20 people. I want it to be about real-execution. I want it to be about leverage - spotting ideas and power thats already in a business and multiplying it I want it to extend into Lifestyle and exit planning and retirement I want guest presenters to be Financial managers, Turnaround Speakers, and Growth Hackers   I want a POD CAST I want it to be "Guest" and "Interview" driven - 3 out of 4 episodes feature a specific topic I want it to be highly structured. I want that structure to include lifestyle, humor, passion, story, and core questions I want it to be controversial I want the controversy to be the tip of the spear for the marketing message I want it to be 50% contrarian.  Not just thinking outside of the box, but creating a new box. I want it to have slick production value I want it to be sonically themed - new music, sound-board loops - i.e. a show where we use an Arnold Schwarzenegger soundboard to drive some of the content. I want it there to be Theme Shows - congruent with current events, historical moments, etc.   ----END LIST   Yep - that's a whole lotta stuff.   And so far as I am concerned, it's gonna take 2 things to get it done:   1 - Patience. 2 - Productivity.   Advice:  Make your own list.  Just do it.  Dump your brain - because it might currently be so full, that you need to make a little room in there so you can start being awesome.   And share that list with people.  Help them to help you keep accountable to what you want....   What.You.Want.   XOXO,   Mike and Andy   P.S. Here's a shocking secret:   In our humble opinion, Eben Pagan is the SINGLE most productive Entrepreneur in the market.   The vast majority of our productivity systems come from studying his stuff.   Either before or after you do your "What You Want" exercise, review his advice on Productivity over at his site.  Bookmark it, too.               Marketing Genesis LLC 7660 Fay Ave. #H184 La Jolla, CA 92037

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