Sunday, September 27, 2015

Fwd: a genomics (r)evolution




-------- Forwarded Message --------
Subject: a genomics (r)evolution
Date: Sun, 27 Sep 2015 10:04:35 -0700
From: Peter Diamandis <peter@diamandis.com>
Reply-To: peter@diamandis.com
To: STeve <stevescott@techacq.com>


Humanity is moving from evolution by natural selection (Darwinism) to evolution by intelligent direction.

For most of human history, our average age was only about 26 years old.

We would procreate at age 13, live just long enough to help our children raise their children, and then, on average, die at age 26 (so we were no longer taking food from the mouths of our grandchildren).

It was through technological innovation -- sanitation and germ theory -- that we moved life expectancy from 26 to the mid 50's. Recently, because of modern medicine's progress in treating heart disease and cancer, we've bumped up today's global average human lifespan to 71 years.

But this is just the beginning.

Advances over the next 10 to 15 years will move life expectancy north of 100.

This blog is about advances in reading, writing, and building elements of the human body.

[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]

Reading – Sequencing the Human Genome

Your genome is the software that runs your body.

It is composed of 3.2 billion "letters," or base pairs, that code for everything that makes you "you" – your hair color, your height, your personality, your propensity to disease, your lifespan, and so on.

Until recently, it's been very difficult to rapidly and cheaply "read" these letters and even more difficult to understand what they do.

In 2001, my friend and Human Longevity Inc. co-founder Dr. J. Craig Venter sequenced the first complete human genome. It took about a year and cost $100 million.

Since then, the cost to sequence a genome has been plummeting exponentially, outpacing Moore's Law by almost 3x (take a look at the graph below).

Figure: The cost of genome              sequencing drops 3x faster than Moore's Law

(Figure: The cost of genome sequencing drops 3x faster than Moore's Law)

Today, the cost to sequence a full human genome is about $1,000.

This cost trajectory is unheard of, and it's allowing us to do some very useful and productive things.

  • Data Mining + Genomics: We can now fully sequence millions of individuals' full genomes, and then mine all of that data to translate what the genome means. Each person's genome produces a text file that is about 300 gigabytes. When we compare your sequenced genome with millions of other people's genomes and other health data sets (like your microbiome, metabolome and MRI data), we can use machine learning techniques to correlate certain traits (eye color, what your face looks like) or diseases (Alzheimer's, Huntington's) to factors in the data and begin to develop diagnostics/therapies around them.
  • N-of-1 Care: This is one of the most powerful and important changes coming in healthcare. When we understand your genome, we'll be able to understand how to optimize "you." We'll know the perfect foods, the perfect drugs, the perfect exercise regimen, and the perfect supplements, just for you. We'll understand what microbiome types (gut flora) are ideal for you. We'll understanding which diseases and illnesses you are most likely to develop, and we'll be able to prevent them from developing (rather than trying to cure them after the fact). Right now "healthcare" is actually "sick care" – your doctor tries to find quick fixes to make you feel better. With genomics, we'll tackle the root of the problem and eventually eliminate disease all together.

Now that we can read the genome, let's talk about changing it.

Writing – What is CRISPR/Cas9?

This past week, scientists from London's Francis Crick Institute applied for approval to edit genes in human embryos. If approved, it will be the world's first approval of such research by a national regulatory body.

Last April, a team out of Guangzhou, China reported that they'd been able to edit the genomes of human embryos.

What's powering these advances?

It's a new gene splicing technique called CRISPR/Cas9, and it's changing the game.

CRISPR stands for "Clustered Regularly Interspaced Short Palindromic Repeats." It is a strand of DNA that was found in 1987 to be part of a bacterial defense system.

The CRISPR/Cas system (Cas stands for "CRISPR associated" genes) was found in prokaryotic bacterial cells to identify and splice *specific/targeted* foreign genetic material that may be harmful to the bacterium.

It turns out that we can actually use this same mechanism to target and splice specific strands of our DNA – in other words, the CRISPR/Cas system is a way to **edit** our genome.

We can remove specific sequences, and we can insert specific nucleotide modifications at specific target locations.

Most importantly, unlike other gene-editing methods, it is cheap, quick, easy to use, and more accurate than previous methods, and as a result, CRISPR/Cas has swept through labs around the world as THE way to edit a genome.

With CRISPR, we will soon have the tools to eliminate diseases, create hardier plants, wipe out pathogens and much, much more.

Take a look at the funding that has poured into CRISPR over the last few years.

Figure: Funding for CRISPR              has grown exponentially

(Figure: Funding for CRISPR has grown exponentially)

Hundreds of labs around the world are exploring new applications for the CRISPR/Cas system, and we expect to see more and more of these applications hitting the market in the next decade.

Building -- Stem Cells Will Save Your Life…

You are a collection of over 10 trillion human cells.

Every one of these cells -- those in your brain, lungs, liver, skin, and everywhere else -- derives from a single pluripotent type of cell called a stem cell.

Stem cells have the remarkable ability to "differentiate" into any other type of cell in the body. After our body has developed, among our ten trillion fully differentiated human cells (skin, heart, muscle, kidney) remain a population of quiescent stem cells waiting to be called into action to help repair damaged tissue. These stem cells reside everywhere: in our bone marrow, in our fat, and in every single tissue compartment.

Today, in various locations around the world, researchers and physicians inject stem cells into areas of damage, and explore stem cell therapeutics around heart disease, brain disease, diabetes, cancer treatment, arthritis, spinal cord injuries, burns, macular degeneration, and much more.

Stem cells are being used in cancer research: "By studying adult stem cells to learn more about the genes involved in self-renewal, it may be possible to identify new molecular targets for drug and immune therapies that destroy the self-renewing cancer stem cells." (Stanford Research)

Stem cells are being used to regenerate tissue and literally rebuild organs. Incredible work at companies like United Therapeutics and Synthetic Genomics are working on being able to regrow you a set of lungs this decade, and soon thereafter, any organ you may need.

There is a severe shortage of acceptable donor organs. With your stem cells, we can take a liver from a pig, for example, melt away the living cellular tissue, leaving only the collagen scaffolding, and then introduce your stem cells, which will then repopulate the organ, growing on the scaffolding into a perfect liver replacement, tailor-made for you.

We are living in the era of stem cell therapeutics… and the implications are staggering.

In Conclusion

Healthcare today is like a repairman who is trying to constantly fix a leaky roof by putting a bucket under the leak. Healthcare tomorrow is like using a scanning device to find the weakest part of the roof and reinforce it before the leak begins.

In the next decade, advances in genome sequencing, data analytics, synthetic biology and stem cell therapeutics will allow us to tackle the roots of the problems.

We are headed to a world without chronic diseases, with longer, healthier lives, and with personalized care for everyone on the planet.

Join Me

If you are an entrepreneur, I encourage you to be proactive about learning about synthetic genomics.

This is the sort of conversation we discuss at my 250-person executive mastermind group called Abundance 360.

The program is highly selective and currently full. If you'd like to be considered for the waitlist, we are looking for a few last CEOs and entrepreneurs who want to change the world. We imagine a few spots will open up over the next few months. You can apply here.

Share this with your friends, especially if they are interested in any of the areas outlined above.

P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to Diamandis.com and sign up for this and Abundance Insider.

P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast


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Wednesday, September 23, 2015

Fw: [Blueprint] How we ran our product launch step by step...



From: Casey Zeman <casey@caseyzemanonline.com>
Sent: Wednesday, September 23, 2015 11:34 AM
To: stevescott@techacq.com
Subject: [Blueprint] How we ran our product launch step by step...

 
 
 
Earlier this year we launched our most recent version of EasyWebinar.

 

This launch was my/our first big launch.  

 

12 months before we did a launch, but it was on a much smaller scale.

 In the last 10 months with the help of this launch, we did just about 1.2 million.

 

We grossed more in the first month of 2015 than all of 2014.

Here is the thing...I didn't know WHAT was going to happen.

 

When you do a launch, you create expectations

and hope to hit certain numbers.


But to be honest, you never know what is going to happen.

 

Also I decided that I would do both the traditional

form of launching which consisted of 4 pre-launch

videos that were sent out over a period of a week

as well as do 2 live stream webinar events during the launch week.

 

Did that happen?

 

Well sort of.  What you also learn is

that during a launch you tweak as you go.

 

If something isn't working, you test and change.  

 

After we opened the cart up after the pre-launch period,

I determined that 2 live events weren't enough.

 

 I was seeing sales come in before the first event,

but after the first event we did double what

we did on our first day.  

 

That led me to arranging a launch plan

based on my LaunchStream funnel.  

 

I had the idea to do it but wasn't sure

I was going to use it.  

 

But after the first event my conclusions

were becoming evident...that my launch system

was so far seeming to work better than

the launch blueprint alone...

 

doyouhavetohave-candc-monkied

 

 

Therefore this is what I did for our Launch! 

 

  1. Set up our first event  (Chris Farrell and myself showing how to build a funnel as shown in image above) on the 3rd day of the launch.  (The launch window was 7 days)

  2. Then we did a re-broadcast of that same event that evening along with the next day streamed 2 times the following day. 
  3. Then we set up a new event to stream out on day 5 - Me by myself full Q and A. 
  4. This day we did quadruple anything we had done to this day yet in sales...on this event.

  5. And then repeated what I did for the 1st event by streaming the 2nd event as a re-broadcast the next day 3 times that day. (the sales were the same as the previous day which was still good)

  6. Then the final day of the launch, I decided that I would do a 4 hour live stream event! This one I decided to do pretty much the same as the q and a from the night before.  I would show how to build an EasyWebinar funnel but then answer all sorts of questions.  Hundreds! (This final day we made over 6 figures alone) ...By the end of the day I had huge crazy hair and was utterly exhausted...but felt great because I had answered a ton of questions people were having and when you answer questions, you make sales. (it is that simple)

All during these events, we invited all of our

partners to promote the webinar events

(Our partners were happy because the conversions

on the events far exceeded the conversions

from straight to sales page).

 

Yes it totally rocks that I can have partners

send their traffic into our webinars and

they get paid for it! Great for the partners and great for us.

 

What were the stats?

 

Well we had roughly 6200 leads come

through the Pre-launch videos

 

While only about 2000 come through the webinar.

 

However, based on those stats

Of those who came to the pre-launch campaign 22% of them purchased.

Of those who came to the webinar funnel 35% of them purchased.

 

---------

 

Conclusion #1:

 

Even though the pre-launch had more leads generated

, the webinar was responsible for closing a wider % gap.

 

Yes there was some overlap between

the two (meaning that some buyers
consumed both) but not all did.

 

And based on this data as well as the data

I was received while the launch was happening...


I concluded that the webinar funnel

(live events and re-broadcasts) has a higher closing
effectiveness of 13%.

 

Conclusion #2:

 

I also noticed that the more content one

consumed the more likely they were

to become a customer.

 

I worked at tallying that info after hearing

about Michael Hyatt's launch from Stu McLaren.  

 

I checked my stats and it was proven to be true.

Tweet this:  The more one person consumes content from you.  Ie, video training, pdf's, webinar replays and live events...the more likely they are to turn into buyers! 

That's why I think the combination of both the traditional launch system and my
'Event Launch Blueprint Funnel' works great together.

 

Now to plays devil advocate...I started to think:

 

"Casey, what if you had not spent 25k on

video production and simply used webinars

as the lead generation source?

 

Could you have saved yourself

25k dollars in video production?"

 

After I asked that, I went to look at the video

stats (how many plays I had for each video

overall and funny enough I had fewer plays

to sales ratio on the video course than I did on the webinars.

 

Therefore another conclusion was drawn.

 

Conclusion #3:

 

I probably could have run the launch of my

product through a series of webinars/events only.

 (without the pre-launch videos)

 

However, I think the concept of the pre-launch

period is brilliant and powerful therefore,

if you're thinking of only using events/webinars

for your launch, consider using them in a free

series ahead of time about a week before you

open the cart on your product.

 

This way you keep your production costs low

but your value and close rate super high!

 

In fact, we are planning on doing this same thing in

the next launch of EasyWebinar (and other products as well).

 

So let me ask you...

 

Have you taken the plunge to finally

launch your own products/services?

 

----------

Well, I have something kind
of cool to share with you!

Jeff Walker's 'Product Launch Formula'

(the formula that I used for my 4 video series),  just opened up!

 

Jeff's PLF is the pinnacle formula that everyone has
used since 2006 to launch their products in a ton of different niches.

 

Top influencers like, Michael Hyatt, John Reese,

Mike Filsaime and many others swear by this formula.  Why?


Because it works.  However, there has also been

a new shift of launching that is also working.  

 

Using the power of Webinars/Events.  

 

Which of course I gave you some insight into above!

 

Therefore I have something for you that you can't

get from ANYONE ELSE ANYWHERE.

The ability to get :

 

Product Launch Formula INCLUDING
my Proprietary 'EVENT LAUNCH BLUEPRINT'
called LaunchStream!

These 2 programs combined give you the fullest,

and most holistic approach to launching using

both video and Live Events/Webinars!

 

Because here is the thing.  

 

Product Launch Formula is good,
but I feel that it lacks one of the biggest
elements for quick success which can
cost a lot less than launch videos.

ONLINE EVENTS/REBROADCAST EVENTS/AUTOMATED EVENTS
which are proven to work in a launch strategy!

PLF-LS-ELBimage

 

 

For a very limited time while Product

Launch Formula is Live,(which is only till Friday September 21st, 2015) 

you can get access for no additional cost my full Course

'LaunchStream, the 4 steps to the event launch blueprint'. 

 

Launchstream sells for about 2k on it's own,
(for non-easywebinar customers)

,but when you pick up Product Launch

Formula today you get it for no cost!

 

Click Here to Pick Up The Product Launch Formula Today!

 

How will I know that you ordered it?

 

Well all you have to do us a copy of your receipt to
Corina@easywebinar.com and say this in your subject.

 

Subject: 'Receipt for purchase of PLF'

 

That way, Corina will know that you are on the

list to get access to Launchstream for no additional cost!

 

Again, click here to come on through and

pick up Jeff's Product Launch Blueprint Today.

Want to know what LaunchStream Includes?

 

So come on through and pick up

Product Launch Formula today and for a very
limited time get 'LaunchStream' rolled in for no additional cost!

 

The best Launch System Combo Around!

Click here to pick up Product Launch Formula today. 

 

----------

 

You can learn more about LaunchStream by clicking here.

Questions, comments, concerns? Leave them below! :)

 

 

To your launch success! 

Casey 

 

P.S. Remember, Product Launch Formula closes this Friday. :) 

P.P.S In order to get my bonus of Launchstream when getting PLF, 

make sure you use the links in this email and then send your receipt with 

proof of purchase to Corina@easywebinar.com showing you picked up PLF. 


 


Having trouble viewing this email? Click here
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Friday, September 18, 2015

Fwd: Abundance Insider: September 18 Edition




-------- Forwarded Message --------
Subject: Abundance Insider: September 18 Edition
Date: Fri, 18 Sep 2015 12:05:29 -0700
From: Peter Diamandis <peter@diamandis.com>
Reply-To: peter@diamandis.com
To: STeve <stevescott@techacq.com>


In this week's Abundance Insider: Sun-tracking solar cells, 3D-printed ribs and superconducting graphene.

Cheers,
Peter, Marissa, Cody, Maxx, Kelley and Greg

P.S. Send any tips to data@diamandis.com, and send your friends and family to this link to subscribe to Abundance Insider.

Watch Legendary Disney Artist Glen Keane Draw in Virtual Reality

glen keane virtual reality

What it is: Disney animator Glen Keane, who brought us The Little Mermaid, Aladdin, and Beauty and the Beast, demonstrates the future of visual storytelling. Wearing an HTV Vive headset and using the Tilt Brush 3D painting app, he walks through the room, drawing characters in midair like magic.

Why it's important: Proof that virtual reality is the future of immersive art. In the full video, you'll see the smile on Keane's face as his drawn characters come to live in 3D space.

Spotted by Marissa Brassfield

Deep Learning Machine Teaches Itself Chess in 72 Hours, Plays at International Master Level

chess master AI

What it is: Matthew Lai at Imperial College London has created an artificial intelligence machine called Giraffe that plays chess using a neural network to narrow down the most profitable paths of search. It plays at the human equivalent of FIDE International Master status -- and, perhaps most impressively, it taught itself to play.

Why it's important: Evidence that computers are learning to think. IBM's Deep Blue supercomputer beat world chess champion Gary Kasparov by brute force -- it searched 200 million positions per second, while Kasparov probably searched about five a second. Giraffe computes positions similarly to Kasparov, but with the accuracy of the top chess engines.

Spotted by Marissa Brassfield

Lightweight Solar Cells Track the Sun, Providing 40 Percent More Energy Than Fixed Cells

solar panels

What it is: University of Michigan engineers drew inspiration from the Japanese art of paper cutting to create a solar cell array that can rotate along with the sun's rays. As a result, the solar cells capture up to 40 percent more energy than their conventional, fixed counterparts.

Why it's important: Today's sun-tracking solar systems are heavy, and residential rooftops need significant reinforcing. This array enables light, flexible and effective solar cells.

Spotted by Marissa Brassfield

DARPA Shows Off a Crowd-Sourcing Radiation Detector

radiation detector

What it is: DARPA unveiled a $400 radiation-detecting gadget that pairs with a smartphone to upload data to the cloud, enabling a crowdsourced heat map of radiation levels in a particular area. What's more, servers can analyze the radiation information in real time, determining the likely source based on its signature.

Why it's important: Current radiation detectors are expensive and don't communicate with each other. This device is inexpensive enough to be mounted on public safety vehicles to constantly monitor radiation levels. It's also a promising technology to fight nuclear terrorism in hospitals, government buildings, public transportation hubs and other at-risk areas.

Spotted by Ian Pitchford

Cancer Patient Receives 3D-Printed Ribs in World-First Surgery

3d printed ribs

What it is: In a world first, a Spanish cancer patient has received a 3D printed prosthetic sternum and rib cage. Anatomics, a Melbourne-based medical device company, printed the prosthetics out of titanium at the CSIRO 3D printing facility. After 12 days of recovery, the patient was discharged and had a successful recovery.

Why it's important: Another groundbreaking application of 3D printing in prosthetics that illustrates the near-limitless potential of this exponentially technology.

Spotted by Marissa Brassfield

How Vertical Farming is Revolutionizing the Way We Grow Food

vertical farming

What it is: A comprehensive update on global vertical farming efforts, their impact on local communities, the tools and technologies involved, big players and new developments, and challenges ahead.

Why it's important: Farming uses over 80 percent of the world's arable land, and has untold negative effects on the environment. Vertical farming addresses multiple grand challenges (water, energy, hunger, the environment), so its progression is well worth monitoring.

Spotted by Ian Pitchford

This Motorcycle Airbag Jacket Will Automatically Inflate When it Detects an Accident

motorcycle airbag jacket

What it is: The Misano 1000 is a self-powered airbag jacket that activates when it detects a collision or when the rider has been thrown from the bike. Its embedded sensors activate 800 times a second, enabling an immediate response upon a crash. The jacket inflates about two inches wherever an airbag is present.

Why it's important: Most airbag jackets are tethered to the motorcycle or use sensors embedded in the bike, but this airbag travels with the rider. Ubiquitous sensors and networks aren't just good for surveillance and data-gathering: they can potentially save lives.

Spotted by Marissa Brassfield

Google Follows Amazon Web Services Into On-Demand Supercomputing

supercomputer

What it is: Move over, Amazon Web Services: Google has announced that its on-demand supercomputing resources are now generally available. Customers can buy Google's unused computer processing for their own projects. The New York Times shares a case study from Broad Institute researchers, who recently used 51,200 of Google's computing cores to analyze cancer data. The analysis took just a few hours and $4,000 (for context, on a single computer server, the same project would have taken 30 years). The cost of running supercomputing tasks is now one-third of what it used to be.

Why it's important: We're watching the dematerialization and demonetization of supercomputers. While Amazon has been in this space for awhile, now that Google has entered the fray we'll continue to see innovative use cases rise and prices drop.

Spotted by Marissa Brassfield

This Robotic Hand Wired to a Brain Implant Restored a Paralyzed Man's Sense of Touch

robotic hand

What it is: DARPA researchers were able to restore near-natural human sensation in a 28-year-old man who was paralyzed for over a decade using robotic prosthetics, brain implants and sophisticated neural technologies. Researchers placed electrode arrays on the paralyzed volunteer's motor cortex and sensory cortex, tying those arrays to a mechanical hand. In testing, he performed with nearly 100 percent accuracy.

Why it's important: Traditionally, robotic arms wired to brain implants have enabled paralyzed individuals to act, but without sensory information. DARPA program manager Justin Sanchez says that this innovation "completes the circuit," enabling "seamless biotechnological restoration of near-natural function."

Spotted by Peter Diamandis

New iPhone Means We'll Soon Escape the Captivity of Carriers

iphone carriers

What it is: The recently announced iPhone 6s and 6s Plus phones have a bevy of new features, but one has Steve Perlman of Artemis Research especially excited: the capability to run on any network in the world, out of the box. Apple also announced that it will directly finance phone purchases, enabling customers to pay for their phones in monthly installments.

Why it's important: The telecom space is evolving rapidly. Most big phone carriers have already dropped long-term contracts in response to market pressure, and these Apple announcements will eventually eradicate the single-carrier lock-in, where a contract would bind you to Verizon or AT&T for years. The mobile space will become a free market where consumers can switch to any carrier they want, anytime they want.

Spotted by Marissa Brassfield

AltspaceVR Comes to GearVR, Making Shared, Cross-Platform VR Experiences Possible

altspacevr

What it is: AltspaceVR is a cross-platform implementation that lets you share experiences in virtual reality with multiple people in physical locations anywhere in the world, no matter what VR headset they're using. In a product demo that occurred in a virtual world (where else?), CEO Eric Romo showed off shared cross-platform streaming video (a first).

Why it's important: AltspaceVR enables intimate group experiences in virtual worlds, even if they don't use the same brand of VR hardware. Imagine watching the Super Bowl with your friends, attending a press conference with your colleagues or attending a personal development seminar with hundreds of people -- all from the comfort and privacy of your living room.

Spotted by Marissa Brassfield

Qualcomm's Quick-Charge Tech Will Get Your Battery Back To Full in Under an Hour

qualcomm quick charge

What it is: Qualcomm has debated Quick Charge 3.0, which can charge a smartphone to 80 percent of its capacity in 35 minutes -- which means that it can charge most devices to a full battery in under an hour. The key is Qualcomm's Intelligent Negotiation for Optimum Voltage, which supports new voltages in 200mV increments and makes the overall charging process more efficient.

Why it's important: As our lives become increasingly gadget-centric, battery life is everything (ABC = Always Be Charging). When mobile users can charge their dead phones in minutes, they can do more resource-intensive work without battery anxiety.

Spotted by Marissa Brassfield

First Superconducting Graphene Created

superconducting graphene

What it is: University of British Columbia physicists have created single-layer superconducting graphene -- a world first -- by coating the graphene with lithium atoms in ultra-high vacuum conditions. They hope to eventually use this superconducting graphene to produce super-fast transistors, transparent electrodes, semiconductors and sensors.

Why it's important: As KurzweilAI points out, superconductive graphene wires would have "zero resistance at ultra-low temperatures (at a critical temperature of about 5.9K), so a current flowing through it would generate no heat." This development enables nanoscale quantum devices and graphene electronics that don't overheat.

Spotted by Marissa Brassfield

What is Abundance Insider?

This email is a briefing of the week's most compelling, abundance-enabling tech developments, curated by Marissa Brassfield in preparation for Abundance 360. Read more about A360 below.

Want more conversations like this?

At Abundance 360, Peter's 250-person executive mastermind, we teach the metatrends, implications and unfair advantages for entrepreneurs enabled by breakthroughs like those featured above. The program is highly selective and we're almost full, but we're still looking for a few final CEOs and entrepreneurs who want to change the world. You can apply here.

Know someone who would benefit from getting Abundance Insider? Send them to this link to sign up.


If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
PHD Ventures , 800 Corporate Pointe, Culver City, CA 90230






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Sunday, September 13, 2015

Fwd: disrupted (part-2)




-------- Forwarded Message --------
Subject: disrupted (part-2)
Date: Sun, 13 Sep 2015 10:29:17 -0700
From: Peter Diamandis <peter@diamandis.com>
Reply-To: peter@diamandis.com
To: STeve <stevescott@techacq.com>


We live in an age of disruption – Industries will be transformed.

This blog (Part 2 of 3) is a quick look at three multi-billion dollar industries (Consumer Electronics, Education, Retail) that are ripe for disruption this decade as a result of Virtual Reality (VR) and Augmented Reality (AR).

[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]

Consumer Electronics – Displays/Screens

Today, displays (or screens) are everywhere.

Your phone, computer, tablet, 50-inch living room TV, watch, etc. all use electronic displays to present digital information and entertaining content to your eyes, all day long.

Most of these displays are fragile, typically glass, and expensive.

The display market is projected to top $155 billion in 2020, dominated by companies like Apple, Samsung, LG and Sony.

But this is about to change, disruptively.

Companies like Magic Leap (and Microsoft with Hololens) are producing augmented reality platforms that could render screens completely obsolete.

How? Soon, you will be wearing a pair of fashionable glasses (think reading glasses) that "paint", with light, an image onto the back of your retina (where the optic nerve receives the photons and transmits them to the visual cortex of your brain).

This concept is called Augmented Reality. It's the mixing of the real world with the computer generated world.

This is very different, and much more powerful than VR (like Oculus Rift), which blocks out the real world and only displays a computer generated world.

In Augmented Reality, with the incredible technology being developed by Magic Leap (expect their product to be demonstrated in Beta sometime next year), all of a sudden, everything becomes a "screen".

You will be able to hold up your hand and check your "virtual email" on your palm
  • You can watch the Sunday football game on your blank living room wall
  • You can see your Google Map projected onto the road in front of you as you drive
  • You can watch movies on the side of buildings from your car
  • You can read a book on your kitchen counter or on the back of your briefcase as you ride the subway home.

And this is just the beginning – these are just a few of the "normal" functions that augmented reality will replace. The new capabilities they will unlock are astounding.

VR/AR is expected to exceed $150 billion market by 2020 as well.

Education

Today's 'teacher in front of a classroom" model of education is antiquated. It's another billion-dollar industry that deserves disruption and reinvention.

Today's primary education system is forcing kids to memorize information to pass standardized tests. University programs have skyrocketed in cost. And education in general is teaching to the median where half the students are lost, and the other half are bored.

How do we fix education?

We make it fun, taught by the world's best, on a personalized basis. And we make it free.

With the help of virtual reality, a young student learning about dinosaurs in the Jurassic period won't have to just read about it in a textbook – they'll be able to put on a VR headset and literally explore the VR-equivalent of Jurassic Park.

Students studying physics will be able to "step inside" a virtual environment where they build (and destroy) huge structures, fly through the planets, and stand next to a virtual Isaac Newton as he discovers his laws of motion.

Remember the Holodeck from Star Trek? There are a handful of startups that are trying to re-create this exact experience.

Add to this the ability for Artificial Intelligence and VR to work collaboratively, where a virtual version of world's best history professor delivers a personalized lesson for your child at a pace and in a language best suited just for them.

We will see these technologies dematerialize, demonetize, and democratize access to educational resources that the best and the brightest don't even have today.

In other words, the software will become freely available to the world, and a child in rural Tanzania will have access to the same resources as a student at Harvard or MIT.

Virtual Reality and Augmented Reality will unleash a creative revolution in education unlike anything we've ever seen.

Retail Shopping

In my humble opinion, the retail shopping experience is in need of a massive makeover.

In 2012, total sales in the United States reached $2.5 trillion, and ~$20 trillion around the world.

This is a big market that is ripe for disruption by VR/AR

  • In my mind, here's one version of the future of retail clothes shopping...
  • You won't drive to a store. Ever.
  • Eventually, clothing stores will go away, dematerialized and significantly demonetized -- just like Amazon has done to most bookstores.
  • Your body is scanned and the data file is private. It's your exact body on that exact day.
  • You put on your VR goggles, and appear in a virtual store. Zero time to get there. No traffic, no parking hassles, no walking across the mall to get to the store.
  • You enter YOUR personal clothing store. Everything in this store is your exact size. Everything fits. The store has every designer and every design on the planet. Forget "re"tail - this is "me"tail.
  • Your friend, who you called a few minutes ago, joins you via their VR headset, and he or she sees everything you see. The experience is social and fun.
  • You voice what you're looking for: "Red high-heeled shoes to match my new dress, which has a long black skirt." Suddenly (think the movie Matrix), racks of perfectly fitting products appear like magic.
  • When you see an outfit you like, you just point and instantly, an image of your virtual avatar that you see in the mirror is wearing it. No frustration of getting undressed or dressed.
  • Your virtual reflection in the virtual mirror moves as you do. It feels and looks perfectly real.
  • You wonder aloud how these virtual shoes would look with a particular blouse in your closet at home. No problem: every piece of physical clothing you own in the real world is also available for you to wear in this virtual world. You ask, and instantly you're wearing it.
  • When you're done, and you have the exact, perfect clothes you need, you pay the bill and your clothes arrive the next day. (And, if the warehouse or robotic manufacturer is local, perhaps the same day.)
  • Oh, and by the way, the cost for an outfit is at least half of what they are today -- no middle man.

Fun times ahead.

Join Me

If you are an entrepreneur, I encourage you to try to tackle problems in these industries that are ripe for disruption.

Remember, the world's biggest problems, are the world's biggest business opportunities.

This is the sort of conversation we discuss at my 250-person executive mastermind group called Abundance 360.

The program is highly selective and currently full. If you'd like to be considered for the waitlist, we are looking for a few last CEOs and entrepreneurs who want to change the world. We imagine a few spots will open up over the next few months. You can apply here.

Share this email with your friends, especially if they are interested in any of the areas outlined above.

Best,
Peter

P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to PeterDiamandis.com and sign up for this and Abundance Insider.

P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast


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Fwd: disrupted… (part-1)




-------- Forwarded Message --------
Subject: disrupted… (part-1)
Date: Sun, 13 Sep 2015 10:04:21 -0700
From: Peter Diamandis <peter@diamandis.com>
Reply-To: peter@diamandis.com
To: STeve <stevescott@techacq.com>


We live in an age of disruption – and that's a good thing.

Industries will be transformed. Major companies will fall.

Old systems will collapse as entrepreneurs figure out how to optimize and reinvent inefficient businesses, products, and services to provide consumers (us) with all things better, faster and cheaper.

According to the Olin School of Business, 40% of today's Fortune 500 companies will be gone in the next 10 years.

This blog is a quick look at three industries (Healthcare, Finance and Insurance) that are ripe for disruption this decade due to big data and artificial intelligence.

Clearly big data and AI will change almost every industry this decade... but none more than these.

[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]

Healthcare

Healthcare is so massively broken, that its disruption will come easy and happen fast. Hundreds of startups are working to make you the 'CEO of your own health' -- to augment (or replace) doctors and hospitals.

I expect new AI-enabled healthcare options to be free or near-free, and so much better, that people will forgo traditional medical care in favor of these superior options. This will cause today's healthcare system to crater.

Think libraries in an age of Google... Think traditional wired landlines in an age of mobile telephony... Think taxis in an age of Uber… Think long-distance in an age of Skype… the list goes on.

So what's coming?

The $10M Qualcomm Tricorder XPRIZE will give birth to devices (i.e. the Star Trek Tricorder) that allow you, the consumer, to self-diagnose, anytime, anywhere.

Sick of going to the hospital? Companies like Walgreens and CVS are working to become your healthcare center.

My company Human Longevity Inc. (HLI) will sequence all 3.2 billion letters in your genome, plus your microbiome and compare your data to a massive database of millions of consumers.

Such data mining will allow you (your AI or your physician) to know in advance which diseases threaten you, and make your healthcare proactive and preventive.

HLI's goal is to enable "n of 1" care, where the medicine prescribed for you is the perfect medicine just for you. HLI's goal is also to add 30+ healthy years onto your life, making "100 years old the new 60."

Beyond genomics, there's a revolution in Stem Cell science unfolding, which to quote my friend and HLI co-Founder Dr. Bob Hariri, "will allow us to rejuvenate the regenerative engine of our body." Rather than treating chronic organ disease, we are not far off from growing a replacement lung, liver, heart or kidney.

As powerful as genomics and stem cells are, there is an equally important revolution in biometric sensors under development.  If you can't measure it, you can't effect it, and companies like Google, Apple, Samsung and dozens of other companies are investing billions to lead the way.

These sensors will constantly monitor your health… heart rate, blood pressure, blood glucose, and even small molecules released from cancers or cardiac trauma.

Coupled to your genomics, this sensor data will be uploaded seamlessly to your health app, giving you the needed warning to stop disease or damage before it happens. To quote SU professor and friend Dr. Daniel Kraft, think of this as "OnStar for your Body."

Who will pay for it? Probably not you. Probably your insurance company, which makes a lot more money when you stay out of the hospital and live longer (they collect more fees and pay out far less).

Finance

Finance is another trillion-dollar industry that is in for a lot of interesting times ahead.

The days of a middleman financial advisor or broker will diminish this decade.

Big data-enabled AI is going to make everything cheaper, faster and better for you, the consumer.

As just one example, my friends at IBM Watson have been developing finance applications for the Watson ecosystem which, in my opinion, are excellent.

Imagine a service that can read through your social media posts from the past couple of years and determine from sentiment analysis which industries and values you like and which you don't. You love tech and fashion, but hate alcohol and violence. You love Europe, but are not a fan of Russia, etc.

In an age of millennials where what you stand for is as important as the profits you make. This gives the upper hand to an AI that can sort through 10,000 possible companies and recommend to you those investments which are most aligned with your values on a risk-adjusted basis.

Plus, it can monitor your social media and the global marketplace and adjust your portfolio as often as you wish.

Another revolution upon us are AI firms (Sentient Technologies is just one example) that are using advanced machine learning and data mining techniques to perform algorithmic trades on the stock market that no human will ever match.

Even better is AI trading based on massive bid data. We're heading towards a world of a trillion sensors, riding on top of a world filled with 100 billion connected devices.

This will give your AI a 'god-like knowledge,' allowing you (or your AI) to know anything, anytime, anywhere...

What do you I mean? Today there are companies that are using satellites to image and count cars in the Toys-R-Us or Home Depot parking lots every day, and based on that knowledge project the company's revenues ahead of quarterly earnings reports.

Now extend this concept of ubiquitous knowledge to everything (and I mean everything) and you can see how finance might change.

Insurance

Insurance is an old business that deals with probabilities and imperfect knowledge. But in an era of 'perfect knowledge', a lot is going to change. Here are just a few examples.

Health and Life Insurance…

Today Progressive Automotive Insurance will offer you a rate discount (Snapshot) if you allow them to install a sensor in your car that reports speed and acceleration -- basically the data to show if you're a good or bad driver.

Now imagine the same for your body... Want cheap insurance? Allow the insurance company to monitor your health and sequence your genome.

Again, this is not about denying you insurance or giving you a higher rate if you have bad genes (there's actually a law against that called the Genetic Information Nondiscrimination Act of 2008, the GINA law, which prohibits prejudice again a single individual on behalf of their genome). This innovation is about giving you a discount if you'll allow the insurance company to assist you in living healthier and longer. A total Win-Win.

Here's another BIG scenario that could see the collapse of today's insurance industry.

Let's say that I have a genome relatively free of major disease, I don't smoke, I eat healthy and I work out every day.

Let's also say that I publish this information (validated by my sensors) to my social graph and say, "Hey, anyone else with good genes, healthy eating and workout habits who wants to self-insure along with me, let's do it… We're a low-risk partnership!"

If this was to happen, and the top 10% of the insurance pool pulled themselves out of the marketplace, this would crush the economics of the industry.

Up until now, this kind of knowledge and "peer-to-peer insurance" would never have been possible. It is now.

"Hold it," you say… "There's regulation that will stop you." Yes, sure, there is, for the moment. But just like Uber versus the taxi industry, regulation can only be a stumbling block for so long.

Eventually the buggy-whip manufacturers die off as the automobile comes on the scene.

Automotive Insurance…

Above I already mentioned Progressive Snapshot Sensor Program, but imagine the next step...

In an era of autonomous cars, there may be no more need for auto insurance.

Autonomous cars don't (rarely?) crash, so why insure?

Even worse for the insurance industry, people will stop buying cars altogether.

You won't own a car any more, but instead you'll have access to a 24x7 autonomous car service.  Just like companies today that don't own their servers anymore; instead, they use the cloud from Amazon or Google.

If you don't own a car, there's nothing to insure.

Farming/Crop Insurance…

Lastly, let's focus on farming and crop insurance. The following also applies to many other types of insurance that I haven't mentioned.

Today, when crops are insured for hail damage (for example), the process of assessing damage is expensive and inaccurate. It involves farmers or insurance assessors walking out into the fields and taking photographs.

But in an age of ubiquitous imaging (i.e. low-Earth orbit satellites and drones) and ubiquitous sensing (in-field sensors), this assessment is global, instant and effectively free.

An explosion of startups accurately and cheaply gathering massive amounts of data will reinvent every aspect of this particular niche, and in fact, every aspect of the insurance industry as a whole.

Join Me

If you are an entrepreneur, I encourage you to try to tackle problems in these industries that are ripe for disruption.

Remember, the world's biggest problems, are the world's biggest business opportunities.

This is the sort of conversation we discuss at my 250-person executive mastermind group called Abundance 360.

The program is highly selective and we're almost full, looking for a few last CEOs and entrepreneurs who want to change the world. You can apply here.

Share this email with your friends, especially if they are interested in any of the areas outlined above.

Best,
Peter

[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]

P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to PeterDiamandis.com and sign up for this and Abundance Insider.

P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast


If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription
PHD Ventures , 800 Corporate Pointe, Culver City, CA 90230






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