Sunday, March 14, 2021

Fwd: Special Edition: Our Sunday Afternoon Drive



---------- Forwarded message ---------
From: Gary Burnison, Korn Ferry <gary@kornferry.com>
Date: Sun, Mar 14, 2021 at 6:03 AM
Subject: Special Edition: Our Sunday Afternoon Drive
To: <stevescott@techacq.com>


When I was a kid, Sunday afternoon drives were a big deal—starting the moment somebody jangled the car keys and said, "Let's go for a ride." I can remember sitting in the back seat of our old car—the windows rolled down, the radio up, and the breeze in our faces. We didn't live in a big town—it took less than 10 minutes to drive from one end to the other. Once we crossed the city line, though, there was nothing but central Kansas farm fields and open road. We could just go—for miles and miles—and just for the pure pleasure of it. These days, we all long for that sensation. After a year of isolation and sometimes insulation, our coiled-up energy feels like an electrical charge in the air. We all want to be going somewhere—anywhere. Just like a carefree Sunday drive, being in motion can be enough for some people. And we know that the path of progress is often less like a straight line and more like a labyrinth. Not everyone has an exact destination in mind—and that's okay. It's like Alice in Wonderland, aski
"In my career, I used to think, 'I can't communicate if I don't have the answers.' By definition, in periods of uncertainty, we don't have the answers." John Donahoe, President and CEO of Nike, summed up the challenge...
[ Image ]

When I was a kid, Sunday afternoon drives were a big deal—starting the moment somebody jangled the car keys and said, "Let's go for a ride."

I can remember sitting in the back seat of our old car—the windows rolled down, the radio up, and the breeze in our faces. We didn't live in a big town—it took less than 10 minutes to drive from one end to the other. Once we crossed the city line, though, there was nothing but central Kansas farm fields and open road. We could just go—for miles and miles—and just for the pure pleasure of it.

These days, we all long for that sensation. After a year of isolation and sometimes insulation, our coiled-up energy feels like an electrical charge in the air. We all want to be going somewhere—anywhere.

Just like a carefree Sunday drive, being in motion can be enough for some people. And we know that the path of progress is often less like a straight line and more like a labyrinth. Not everyone has an exact destination in mind—and that's okay. It's like Alice in Wonderland, asking the Cheshire Cat for directions, but not really caring about where she gets to. And so, as the Cheshire Cat observes, "Then it doesn't matter which way you go."

But for others, there needs to be a destination with a sense of purpose. That duality can coexist because that's the reality of where people are right now.

Our worlds are opening up, thanks to the vaccines. It seems like nearly every phone call and every conversation starts with who's been vaccinated and who's going to get it next. It's the new "how's the weather" conversation, but it does more than merely break the ice.

I had this discussion a few days ago with Ilene Gochman, a member of our Consulting team who holds a Ph.D. in social psychology. She told me that she and her husband had both received their second shots and now—finally—can visit her elderly parents in Florida for the first time since Thanksgiving 2019. It's a hopeful story that's repeated, in various forms, all day, every day.

Ilene also had perspective on why sharing these stories is so important. "It helps move us out of the total darkness of the unknown. And, for those of us in the Northern Hemisphere, it aligns with spring—the promise of a new season."

With each vaccination, one more person safely makes it over the wall. More pathways begin to open, allowing people and organizations, once again, to be on the move.

The essence of any leadership journey is transporting people from one place to another—inspiring them to believe in what we can achieve. An analogy I've used to illustrate this is to imagine leading thousands of people from diverse backgrounds, countries, experiences, and perspectives on a cross-country trip—New York to Los Angeles—by foot.

Not everyone is in the same place. Some people are bringing burdens from last year—losses, weariness, loneliness. At times, however, it may seem like heresy to ask them to take one more step, to do one … more … thing. Others, though, long to sprint ahead—they can't wait to get moving.

Along the way, leaders are "shepherds"—sometimes in front, sometimes behind, but always beside others. Here are some thoughts:

  • A purposeful drive. It was another Sunday drive—but this one started with a very specific purpose, destination, and outcome. "I want to show you something," a friend of mine told me on that day, during a visit to Kansas about 15 years ago. Our objective: the Hutchinson salt mines, now part museum. As a young boy, I had salt rocks (I can remember licking them to taste the saltiness) but didn't think much about where they'd come from. And even if someone had told me, I couldn't have imagined it—not until I saw it with my own eyes. My friend and I stood in a cavernous mine—some 650 feet underground and a constant 68 degrees. The Hutchinson Salt Company mine covers 980 acres, and the network of tunnels measures 150 miles. Stored in a secure area of the mine—safe from floods, fires, and tornadoes—are priceless collections, from the original footage of Hollywood classics to valuable documents from all 50 states and foreign countries. Until that moment, I never knew what existed all along—right below my feet. And all it took was someone to show me.
  • Failing to fail. It's a question I hear in almost every conversation with executives these days: How can we ask people to do one … more … thing—to help them feel motivated and empowered? My answer, surprisingly perhaps, starts with failure. A year ago, companies everywhere took any and all actions—unconcerned about the prospect of failure because everything around us was failing. There was freedom to act without fear. Now, moving forward, if people are afraid to fail—if there are punishments or if rewards are withheld because of failure—then people won't feel empowered to take chances. And without those risks, there will be no innovation. As we push the restart button, the only real failure will be failing to fail. When people know it's safe to fail, learning happens.
  • Marking our calendars. A year ago, when the world turned upside down, the only way for any of us to get through was to look out just a few months—even a few weeks—at a time. Imagine if we had known then where we are now—it would have lifted a lot of burdens. But we couldn't see it and wouldn't have believed it. Yet, here we are, and our perspectives have been reset. Now as certainties replace the unknowns, milestones are easier to set—with purpose and optimism—three months, six months, a year from now. "We all need to listen, to meet people where they are—and we also have to talk about the future," Doug Charles, the President of our Americas region, told me this week. "It's taking both one step ahead of the next—and thinking six months out in front of us."
  • Time to stretch. Like marathon runners about to take that last stride over the finish line, we're on the cusp of celebrating a major achievement: we made it! How fast, how slow—it does not matter. Getting here is everything. And just like a marathon runner after 26.2 miles, we cannot just sit down. We have to stay in motion, and then it's time to stretch—our moment of celebration. We need that pause to savor just how far we've come. Unless we stay flexible, nimble, and agile—stretching ourselves and building our strength—it will be impossible to start another race. It's not intuitive, but that's what leadership is—yin and yang, pushing and pulling, knowing when to tap the brakes and when to accelerate. And, above all, it's showing appreciation for the distance we've traveled and just how much more capable we've become.

Just like those Sunday afternoon drives, all of us want to be in motion right now. Indeed, the question we need to ask ourselves is: Where do we go next?

Regards,

[ Image ]
[ Image ]

Gary Burnison
Korn Ferry CEO

 

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Sunday, March 7, 2021

Fwd: Special Edition: Our Ode to Joy



---------- Forwarded message ---------
From: Gary Burnison, Korn Ferry <gary@kornferry.com>
Date: Sun, Mar 7, 2021 at 6:07 AM
Subject: Special Edition: Our Ode to Joy
To: <stevescott@techacq.com>


It was the summer of 1980 and, as a college student, I could not have imagined two more different musical experiences. In July, I'd scraped together the money to hear Queen at The Forum. Then, in August, a friend was given tickets to hear the Los Angeles Philharmonic perform Beethoven's Ninth Symphony at the Hollywood Bowl, and I was dragged along. Sitting there, staring at the program, two thoughts went through my mind: What was I doing here, and how long was this going to last? When the Philharmonic launched into the Ninth Symphony's first movement, I naively stifled a groan—it sounded like a musical anesthetic. Then, before I was even aware, a repeating melody hooked me. By the fourth and final movement—Beethoven's famous "Ode to Joy"—that soaring, triumphant music shook the Hollywood Bowl to its foundation. Individually, people were moved, but the collective uplift that swept through that amphitheater was palpable. I remember that shared experience to this day, and it can be described only by one word—
"In my career, I used to think, 'I can't communicate if I don't have the answers.' By definition, in periods of uncertainty, we don't have the answers." John Donahoe, President and CEO of Nike, summed up the challenge...
[ Image ]

It was the summer of 1980 and, as a college student, I could not have imagined two more different musical experiences.

In July, I'd scraped together the money to hear Queen at The Forum. Then, in August, a friend was given tickets to hear the Los Angeles Philharmonic perform Beethoven's Ninth Symphony at the Hollywood Bowl, and I was dragged along. Sitting there, staring at the program, two thoughts went through my mind: What was I doing here, and how long was this going to last?

When the Philharmonic launched into the Ninth Symphony's first movement, I naively stifled a groan—it sounded like a musical anesthetic. Then, before I was even aware, a repeating melody hooked me. By the fourth and final movement—Beethoven's famous "Ode to Joy"—that soaring, triumphant music shook the Hollywood Bowl to its foundation. Individually, people were moved, but the collective uplift that swept through that amphitheater was palpable.

I remember that shared experience to this day, and it can be described only by one word—joy.

Believe it or not, that's where we are now.

After a year like no other—and despite tragic losses suffered by so many—we are emerging out of the Emotion Curve. Over the past 12 months, we have endured the downward slide through disbelief, anger, and withdrawal. And, despite fatigue and being overwhelmed at times, we have come up the other side—through acceptance, optimism, and meaning. Now, we're hopefully poised for the relief and release known as joy.

How far we've come. This Thursday, we'll mark the one-year anniversary of the pandemic being declared. I can distinctly remember hearing German Chancellor Angela Merkel's dire predictions on that day: no immunity, no treatment, and 60-70% of her country's population likely to be infected. For me, that was the day this became all too real.

For two months, I had worried over our colleagues in Asia who endured the early days of Covid-19. Then came our colleagues in Europe, as the epicenter moved westward. In the U.S., we waited, knowing we were next.

April's days were dark. We kept each other going with assurances that "everything will be OK"—a message I found scrawled in childish handwriting on the sidewalk while out for a long walk. We wanted to believe it—we had to believe it. What other choice did we have?

First wave, second wave … then who knew anymore—we stopped counting. By year-end, we couldn't wait to shed 2020 and move on to 2021—except the new year didn't feel all that "new."

Now, the vaccines—along with the compilation of all that we learned—have changed that. We are hopefully moving beyond the self-interest of merely surviving to embrace the shared interest of thriving—together. Collective culture is about the many, not just the few. The radically human experience of empathy, authenticity, and connection must transcend the individual—and cascade throughout the organization. But it must start with the individual and, as importantly, with each of us as leaders.

In our conversation this week, Paul Lambert, an organizational consultant in our London office, compared today's experiences of people coming together to his father's memories of childhood in World War II. "My dad talks about the community experienced by people during the attacks on the South Coast of England because people needed help to get through rationing and loss," he told me.

Paul witnessed that same spirit during the pandemic, when it was hoped that a few thousand people would volunteer to help with community support and Health Service vaccine trials—and 20 times that number answered the call. Paul's wife, Juliette, became part of a community care network: making phone calls, picking up prescriptions, and delivering food to people. Out of fear and uncertainty arose common purpose and a sense of community.

Today, a deep, abiding feeling is beginning to sweep communities and organizations everywhere. It is far more than hopeful—it is joyful, deep and collectively felt. As Paul told me, "Joy is different from happiness. It comes from a sense of purpose, deep within—the laughter in the middle of the chaos."

Here are some thoughts:

  • The joy … of belonging. Fitting in is superficial—like slipping into a room unnoticed. The power of belonging is bigger. In a virtual session I had this past week with Tom Crowley Jr., Chairman and CEO of Crowley, along with leaders at his multi-billion-dollar global marine logistics company, we discussed the power of belonging—inclusive and participative. Belonging taps into our deepest, fundamental needs—of wanting to connect to something bigger than ourselves. We want to be loved, to know that what we do matters. We want to be seen and heard. Creating a sense of community and unity is more important than ever. As I discussed with the Crowley team, so much has been asked of people over the past year—often doing more with less. Now, there are new mountains to climb, and we need to articulate just how much every person matters—because what the organization wants is not motivation enough. It's all about what individuals need. And most of all, they need to belong.
  • The joy … of empowerment. When the pandemic hit, leaders of organizations everywhere had no choice but to trust and empower employees who were on their front lines—those closest to customers, suppliers, and partners. Everyone rose to the challenge, gaining autonomy and empowerment. As we put the pandemic behind us, that independence cannot be lost. "Moving forward, organizations need to find a way to perpetuate and maintain that sense of empowerment among the people who have been the lifeblood of the company," Jean-Marc Laouchez, President of our Korn Ferry Institute, told me this week. "That trust cannot be lost simply because managers believe they need to lead." After all, leadership is never telling others what to do—it's guiding them on what to think about. People need to believe to achieve.
  • Our shared joy. When Beethoven wrote his Ninth Symphony, between 1822 and 1824, he had lost his hearing—but not his passion. Inspired by the ideals of his age—of enlightenment and unity—Beethoven set Friedrich Schiller's poem "Ode to Joy" to music. He became the first major composer to create a choral symphony combining instruments and voices. It was a shared experience that needed to be created, heard, seen, and felt. Today, it is regarded as Beethoven's greatest work. Over the centuries, it has become a tribute of hope and unity. It has marked Olympic Games and the fall of the Berlin Wall and was adopted as the anthem of the European Union. Now, as we commemorate our shared journey and celebrate the joy of this moment, we need to ask ourselves: What is our "Ode to Joy?"

It is more than happiness, more than contentment. It often emerges as seasons of great sadness, despair, and adversity draw to a close. It is an appreciation of all that has been endured, a recognition of the healing that is needed, and a celebration of all that remains. Indeed, it is joy—a feeling that is best shared and experienced with others. After all, the joy of life is the recognition of joy in the moment.

Regards,

[ Image ]
[ Image ]

Gary Burnison
Korn Ferry CEO

 

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Friday, March 5, 2021

Fwd: Meetvio's Tips & Tricks Series



---------- Forwarded message ---------
From: Lissy Gundersen <lissy@meetvio.com>
Date: Fri, Mar 5, 2021 at 5:49 AM
Subject: Meetvio's Tips & Tricks Series
To: <stevescott@techacq.com>


 

Hi Steve, wave 

Hope you've had a great week so far! 

While we are busy working behind the scenes, bug fixing and developing great new features for our product update emails, i'm happy to announce the new series of informative emails. 

We will be sharing some tips and tricks that might help you get the most out of our platform. 

The first in the series is: 'CTA buttons'. We hope this will be interesting for you to learn more about.

Let's start by understanding, what are CTA buttons?

Call to action buttons (CTA) have a very specific goal, to get your users clicking. When adding coloured buttons to your events you can easily guide your users towards completing a certain goal. 

They encourage your attendees to do some actions immediately. For example, "Buy Now" ,"Sign Up" and "Learn More" are popular CTA that many of us have led to action and maybe bought a pair of shoes or read a blog post or signed up to a newsletter. 

Yes I know, we all did that, at least once! Right? wink

So now comes the question... Are CTA buttons useful for Webinars?

Webinars help us to connect with new and existing customers, promote a launch, educate, collaborate and so much more. Every webinar has an objective and it's your job to guide your audience to the next step and accomplish it. 

For example, at the end of your webinar you can include a call to action related to the event with clear next steps. 

 

bulb Some tips and tricks that might help you when creating your CTA buttons: 

  1. Use Action Words - Use words like: 'Reserve', 'Try', 'Now', 'Free', 'Get'. For example: 'Get Free Pass', 'Reserve your Seat', 'Buy Now' and etc. 
  2. Sense of Urgency- The fear of missing out provokes the users to take action now instead of waiting. Use phrases that will create the sense of urgency, like :'Limited Time Offer' or '10 Spots Left!'
  3. Clear Benefit- Try and use: 'Download our FREE guide', 'Sign up for FREE ticket'. Your attendees will be more willing to take action because they already know the benefit of the offer. 
  4. Keep it Short - Don't use too many words, try to be concise. Keep it short and simple, use 5-7 words the most. 
  5. Use Colors- make sure to use the right color and make the CTA button stand out from the rest of the color scheme on the page. You can find the right color by testing what's working the best for your audience, what's drawing attention and creates action.

zap️With Meetvio's 'Click Status' feature, you can see how many times your CTA buttons have been clicked, showing you immediately how effective they are. 

Have you ever used CTA buttons in your events? You can set your own event buttons on our platform and get more engagement from your events! Here is a link to guide you set up the process yourself.
 
If you want to know more about our platform and features or you have any questions you can always book a demo call here

We'd love to hear from you.


Yours,
Lissy
Meetvio Product Manager

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Wednesday, March 3, 2021

Fwd: Don’t forget about coal miners and cement makers on the way to zero emissions



---------- Forwarded message ---------
From: Bill Gates via LinkedIn <newsletters-noreply@linkedin.com>
Date: Wed, Mar 3, 2021 at 5:10 PM
Subject: Don't forget about coal miners and cement makers on the way to zero emissions
To: Steve Scott <stevescott@techacq.com>


So far, I've participated in 11 virtual events to discuss my new book, How to...
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Steve Scott

Steve Scott
 
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Gates Notes
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Don't forget about coal miners and cement makers on the way to zero emissions

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So far, I've participated in 11 virtual events to discuss my new book, How to Avoid a Climate Disaster, with a few more to come. At each one, I've talked about how the world needs to transform its entire physical economy so we can stop emitting greenhouse gases by 2050, and at nearly every event, I've been asked some version of this question: "What about the people who will lose jobs in this transition?"

It's a great question. People are right to be concerned about it. Unfortunately, the way we talk about this issue can be polarizing, and the arguments end up falling into one of two extreme camps.

For those who are worried about climate change, it's easy to dismiss anyone who calls out lost jobs in the fossil-fuel industry as a climate denier. And for those who are worried about losing jobs, it's easy to conclude that environmentalists don't understand the impact this transition will have on workers, their families, and their communities.

The truth is, everyone has legitimate concerns here. The world does need to transition to a zero-carbon economy over the next 30 years. Yet it's also true that many communities rely on an economic engine—like oil refineries—that's powered by fossil fuels. If the only job you've ever had relies on fossil fuels, it must be gut-wrenching to imagine it going away. Knowing that the transition is necessary to avoid a climate disaster doesn't make it any easier.

So I want to share some thoughts about how to strike the right balance.

Four ways to help those who might lose out in the green economy

To begin with, it's crucial to recognize that this transition will happen in an economy that is already incredibly dynamic. The demand for workers can shift quickly from one sector to another, and from one geographic area to another. And these changes aren't just driven by clean energy—other factors like automation and robotics play an essential role too.

By and large, this dynamism is good for the economy. I think that's going to be true in the clean-energy transition too, because it will create so many new opportunities for workers. In some cases, their skills will transfer directly. For example, if green hydrogen fuels turn out to be a big business, we'll still need pipelines and trucks to move them around—just as we move around oil and gas today. Mining skills could also be useful in sourcing minerals, like lithium and copper, that are used in the production of clean technologies and will be in increasingly high demand.

There will also be jobs involved in constructing and running all the infrastructure for the green economy: wind and solar farms, modernized power grids, battery factories, refineries for sustainable fuels, facilities for long-duration storage of electricity, direct-air capture facilities, and more.

But you don't have to be a climate skeptic to see the challenges with all this. These new, clean solutions may not use the same workforce or be located in the same regions as their conventional counterparts. (Most of America's wind power is in the middle of the continent, not in coal country.) Some new jobs may not be as good as the ones that are lost. And some new technologies may need fewer workers than the ones they're replacing.

For example, electric vehicles need less maintenance because they have fewer moving parts than cars with internal combustion engines. In a future with lots of EVs on the road, fewer people will be needed to repair them and to work at gas stations. Whether the shift to EVs ends up being good or bad for America's automotive industry will depend on whether governments act now to encourage manufacturing—in existing and new plants alike—throughout the entire supply chain, from parts to assembly.

Over time, dozens of industries will go through their own evolutions as they reduce and eliminate their emissions. Workers and communities across the country will be affected: coal miners in West Virginia, factory workers in Ohio and North Carolina, automakers in Detroit, cement makers in Seattle. And it's not just in the United States—the same changes will affect workers around the world.

What can be done about it?

Unfortunately, there's no single solution that will work in every industry or every community. The federal government can provide guidance and funding, help connect regions that are facing common challenges, and create incentives to make good clean-energy jobs accessible to everyone. But in the end, it's really state and local leaders—from the public and private sectors, labor groups, and community groups—who will be crucial.

There are four principles that should guide the transition:

Think big and start now

The deadly power outages in Texas are a painful reminder that unpredictable weather is going to be more common, and there'll be times when it affects the ability of entire regions of the country to function effectively. Governments should invest now in upgrades to make the power grid and all U.S. infrastructure more resilient. That process is an example of how this transition can make the country better prepared to prevent a climate disaster while significantly increasing opportunities for good jobs.

The sooner this transition starts, the better off everyone will be. New technologies like clean cement and sustainable aviation fuel will need manufacturing facilities, supply chains, and distribution networks—all of which will employ many people in construction and operations. Whoever builds the first of these will have a leg up on building the next ones, and whoever figures out the operations side first will able to scale faster than their competitors. Each of these pieces of infrastructure should be thought of as large construction projects requiring a significant amount of labor. They'll also be long-term investments—these plants and refineries will remain in these communities for decades. 

There's also tremendous economic opportunity in research and development funding. R&D money creates immediate jobs in the communities where it's spent, and it also gives them a head start on growth—since the places where that money is invested are often the places where new companies take root. Meanwhile, the federal government can adopt policies that encourage innovators to demonstrate and deploy their new ideas in the communities where they discover them.

In choosing where to make these investments, equity needs to be a driving factor. Polluting industries are disproportionately located in communities of color, to the detriment of their health and well-being. And these communities tend to be more economically vulnerable and have fewer safeguards, so they will often be hit harder than others. In the transition to clean energy, people in disadvantaged communities deserve opportunities for good jobs that won't put their health or the environment at risk.

Learn from promising examples

Toledo, Ohio, has been a hub for the glass-making industry for so long that its nickname is "the Glass City." After its manufacturing base hit hard times, local leaders identified a new area where the city's glass roots were especially relevant: making solar panels. This work has become a key part of the local economy.

In Pueblo, Colorado, business and government leaders are transforming a historic iron mill—once the only steel-making company west of the Mississippi—into the world's first electric arc furnace powered primarily by solar energy. That project will ensure that at least 1,000 steelworkers keep their jobs and create hundreds of construction jobs.

And in New York state, all offshore wind projects are now required to pay prevailing wages to the workers who are installing wind turbines. Local unions played a crucial role in pushing for the agreement.

Commit the resources to make it work

Making sure the transition is just and fair won't be cheap. Germany, for example, is planning to spend more on this than on research and development into clean-energy innovation.

But it's not simply about spending more. If it wants to compete with Europe and China in the green economy, the U.S. will need a generation of engineers and scientists who focus on these new areas—so the energy transition is another compelling argument for improving America's education system. Even relatively small improvements in schools would help graduates be more adaptable as they move from one job or career to another.

Innovators at universities also need to be connected with entrepreneurs and investors so their ideas can get from the lab into the market—which will spark the creation of new companies that create jobs and opportunity. The University of Toledo, for example, has been an important partner in the transition that city has undergone.

Stay on track

Nearly every political party in Europe is committed to avoiding a climate disaster. So when they make 10- or 20-year commitments to funding innovation or building infrastructure, the private sector can take them seriously. But in the U.S., when there's a change in leadership in Congress or the White House, it can mean that priorities and policies change too—which makes it hard for companies to raise the capital for, say, retooling steel and cement factories. A serious long-term commitment to fighting climate change by all leaders would make a big difference.

Moving to a green economy is the biggest challenge the world has ever faced. I'm optimistic we can do it, for all the reasons I explain in my book. But it needs to benefit everyone—including those workers and communities who depend on the fossil fuels that we need to get rid of.

This originally appeared on gatesnotes.com.


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