Thursday, June 12, 2014

Fwd: [Part 1 of 4] Confirmation & free email workbook




-------- Original Message --------
Subject: [Part 1 of 4] Confirmation & free email workbook
Date: Tue, 10 Jun 2014 15:55:27 -0700
From: Zentrepreneur <info@zentrepreneur.com>
Reply-To: info@zentrepreneur.com
To: im1@bydf.com


Hey steve
 
Congratulations for signing up for my Email Marketing workshop.
 
This email contains some important information to help you get the best possible results from the training… but first, some housekeeping.
 
1. The workshop takes place on 12th June at 7PM (PDT/ BST). Make a note in your calendar, scribble it on a Post It note, set alarms on your iPhone. You won't want to miss it :-)
 
2. Please click this link to join our private Facebook event group. You'll get bonus content, updates & other goodies. Plus, it's a great way for you to connect with other top email marketers. (Come back after you do it.)
 
3. I created an epic 42 page eBook for you, "How To Double Your Sales — Without Growing Your List — Using 12 Email Marketing Hacks." This rare resource will help you boost your email game… fast!
 
 
Make sure you have a read before the workshop.
 
(It'll give you a significant advantage over your competition and help you quickly make more sales…)
 
OK - that's it for housekeeping.
 
Onward…
 
Let's look at what you're getting over the next few days (and how it will help you and your business.)
 
First up: the workshop. 
 
I will show you exactly how to make more sales, and you'll learn how to quickly squeeze massive profits out of tiny lists. You're getting a proven way to win more customers and fans… ALL via email.
 
You'll also discover how to send emails so captivating (and persuasive) your prospects will contact you if they miss one, begging you to resend it.
 
Plus, you'll discover advanced techniques that'll wrench money from your prospects. This will help propel you on affiliate leader-boards... even if your list is a fraction the size of your competition. 
 
In short: I'll show you precisely how to create emails that "sell" better than anything else I know.
 
In fact...
 
=========================================
My email system is a Shortcut to online success, and
has contributed to at least $100 Million + in sales... 
in the last year alone!
=========================================
 
More on that later.
 
Before I share all the juicy details with you, I want to give you some context. Because there's a good chance you don't know who the hell I am.
 
Here's the "quickie" version:
 
My name is Andre Chaperon. I'm the creator of one of the most popular - and well reviewed - email marketing courses ever released: Autoresponder Madness (ARM).
 
ARM has helped thousands of ordinary people to double - or triple - their businesses (or more), whilst providing massive value to their lists.
 
But you know what the kicker is?
 
I'm not a copywriter. Have never studied the black art of "copywriting". In fact, I've never been through a copywriting product, beginning to end. Never.
 
I was even certified dyslexic as a kid... sent to a remedial school... and put on Ritalin. That's how much of a non-writer I am.
 
Even today I can't spell for shit.
 
Yet - despite all this - I'm considered one of the best email guys in the business.
 
So much so that...
 
=========================================
The biggest gurus in online marketing use MY unique email system to make Multi-Millions!
=========================================
 
Email legends like Ryan Deiss, Jeff Walker, Rich Schefren, Kevin Nations, Mindvalley's Vishen Lakhiani, Perry Belcher and Dr Harlan Kilstein use - and stand behind - my trademark Autoresponder Madness system.
 
(And that's just a few big names off the top of my head.)
 
It's awesome - these guys use my unique email system to generate more subscribers, fans and customers. 
 
And - of course - make more money. 
 
Because my approach works.
 
It helps you make more sales... with less effort.
 
All whilst providing massive goodwill to your list.
 
And like I said, I have zero special abilities. 
 
If I can do this, believe me, so can you.
 
So… make sure you've locked my workshop in your calendar. It's going to be a lot of fun (and very profitable for you.)
 
Also - I'll be emailing you tomorrow with a free lesson to help you boost your sales… immediately.
 
All about how to "steal" from shows like 24, House of Cards, Game of Thrones and Breaking Bad to make more money.
 
The subject line will be:
 
[Part 2 of 4] The Walter White of Email
 
Keep an eye out for it.
 
(It's a goodie.)
 
Until then,
 
Andre Chaperon
 
P.S. Don't forget to download your free 42 page ebook here. It's packed full of golden money-getting content.
 
I put a LOT of time and energy into it, and I think you'll get a ton of value from it.





 
 


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Mindvalley LC, 14525 South West Millikan Way #31545, Beaverton, OR, 97005



Fwd: [Part 3 of 4] The Biggest Misconception in Internet Marketing




-------- Original Message --------
Subject: [Part 3 of 4] The Biggest Misconception in Internet Marketing
Date: Thu, 12 Jun 2014 13:11:53 -0400
From: Zentrepreneur <info@zentrepreneur.com>
Reply-To: info@zentrepreneur.com
To: steve <im1@bydf.com>


Hey steve
 
Yesterday I hinted at secret that lets you write emails packed with so much tension, your list goes crazy with desire trying to buy from you.
 
A secret that will squeeze massive profits from tiny email lists… even if it's your first try.
 
I'll get to that in a second.
 
First, I want to address…
 
=====================================
The Biggest Misconception In Internet Marketing 
Today...
=====================================
 
Here it is:
 
If you've been in the I.M. game for any amount of time, you've probably heard the saying:
 
"The money is in the list."
 
This flat-out isn't true.
 
(Especially if you want to take your results to the next level.)
 
Because, to earn the big bucks, having a list isn't enough.
 
Having swipes to mail isn't enough.
 
To achieve breakthrough results, you need to change the way you talk to your list.
 
I've been preaching for years that the money isn't "in the list"… THE MONEY IS IN THE RELATIONSHIP YOU HAVE WITH YOUR LIST.
 
The list size isn't the asset.
 
Not at all!
 
(Just ask the big name gurus who struggle to convert huge lists. Or the dudes with big-ass lists who can't get onto a leaderboard, because their reputation is burnt to death…)
 
That's why, if you want to double - or even quadruple - the amount of sales you make, you don't need to worry about building a giant list.
 
All you need is a small, targeted list, and to…
 
======================================
Discover The Secret of Writing Emails That Leave
Your List Begging For More
======================================
 
Which brings me to yesterday's email.
 
Specifically, the "secret" of writing emails that make sales almost every time you press 'send', whilst delighting your list at the same time…
 
(A secret that the writers of Breaking Bad, 24, House of Cards and Lost practice relentlessly.)
 
What is it?
 
Well, it simply plays on the fact that…
 
NOTHING Grabs People's Attention Faster Than
The Need To Know - WHAT HAPPENS NEXT?
 
Let me explain.
 
Have you noticed that when you watch Breaking Bad, or House of Cards, or 24…
 
Every episode ends in a cliffhanger!
 
And that's not counting all the "sub-plots" that open up all the time and keep you constantly guessing as to what's going to happen next.
 
It's all because cliffhangers have a unique power to move people's hearts, minds, (and wallets) in your intended direction.
 
They keep you glued to the damn screen.
 
(Notice how I did this in yesterday's email, too?)
 
Great writers do this even better than the TV guys.
 
Steig Larsson's Millennium Triology? Lee Child's Jack Reacher series? Or even the Harry Potter books?
 
They're all filled with attention-riveting cliffhangers.
 
And here's the exciting (and profitable!) news for you…
 
On my brand new email marketing workshop, I'll show you exactly how to do this with YOUR emails.
 
Specifically, with my "Soap Opera Sequence" (SOS) System, you'll learn how to write money-grabbing emails packed with unmissable cliffhangers…
 
… Even if you're not a copywriter.
 
These "SOS" emails sell better than practically anything else… whilst creating massive goodwill with your list.
 
And I'll be showing you exactly what to write - and how to write it - this Thursday on the workshop.
 
I'll see you on June 12th at 7PM (PDT/ BST).
 
Andre Chaperon
 
 
P.S. - Remember to read the 42 page eBook I created for you. It's packed full of golden money-getting strategies. And will help you to making more sales, immediately.
 
P.P.S - You'll be getting an email soon with the subject line:
 
[Part 4 of 4] How To Double Your Sales With Email
 
Make sure you open it up.
 
Contains some marketing gems for ya.
 
Until then…






 


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Mindvalley LC, 14525 South West Millikan Way #31545, Beaverton, OR , 97005


Fwd: a story of abundance for you




-------- Original Message --------
Subject: a story of abundance for you
Date: Thu, 12 Jun 2014 06:14:42 -0400 (EDT)
From: Peter Diamandis <peter@diamandis.com>
To: stevescott@techacq.com


Dear Steve,

Do you have an abundance mindset or a scarcity mindset? This affects EVERYTHING.

My goal is to keep you focused on abundance, and to do this, I've chosen 26 of my favorite excerpts from my book Abundance -- short enough to read on your mobile phone (over a coffee), but long enough to shift your thinking.

Every week, on Thursday, I'll be emailing you one of these excerpts, with a little context on why it's important.

Please share these with the people who mean the most to you.

Here's the first one, on the Maker Movement (below).

Best wishes,
Peter

P.S. If family and friends want to receive these "Stories of Abundance" as well as "Evidence for Abundance", just have them go to www.Diamandis.com and sign up. I'd love to have them in the community!

---

A few years after Burt Rutan changed the paradigm for space flight, Chris Anderson did the same thing for unmanned air vehicles (UAV). Anderson is the editor in chief of Wired and, not surprisingly, something of a geek dad. About four years ago, he decided to spend the weekend with his kids building a LEGO Mindstorms robot and a remote control airplane. But nothing went as planned. The robots bored the kids--"Dad, where are the lasers?"--and the airplane crashed into a tree right out of the gate. While Anderson was cleaning up the wreckage, he began wondering what would happen if he used the LEGO autopilot to fly the plane. His kids thought the idea was cool--for about four hours--but Anderson was hooked. "I didn't know anything about the subject," he says, "but I recognized that I could buy a gyro from LEGO for $20 and turn it into an autopilot that my nine-year-old could program. That was mind blowing. Equally amazing was the fact that an autonomous flying aircraft is on the Department of Commerce's export control restrictions list--so my nine-year-old had just weaponized Lego."

Curious to learn more, Anderson started a nonprofit online community called DIY Drones. In the beginning, the projects were simple, but as his community grew (currently to seventeen thousand members), so did their ambition. The cheapest military-grade UAV on the market is the Raven. Built by AeroVironment, this drone retails for $35,000, with the full system for $250,000. One of DIY Drones' first major projects was an attempt to build an autonomous flying platform with 90 percent of Raven's functionality at a radically reduced price. The members wrote and tested software, designed and tested hardware, and ended up with the QuadCopter. It was an impressive feat. In less than a year, and with almost no development costs, they created a homebrew drone with 90 percent of the Raven's functionality for just $300--literally 1 percent of the military's price. Nor is this a one-off demonstration. The DIY Drones community has developed one hundred different products in the same way, each in under a year, for essentially zero development cost.

But homebrew UAVs are only the beginning. Anderson's decision to hack his kids' toys puts him squarely amidst the burgeoning Maker Movement. Built around a desire to tinker with the objects in our daily environment, most date the origin of this movement to 1902, when the first issue of Popular Mechanics hit the stands. By the 1950s, tinkering had become a middle-class virtue. "Fix your house, fix up an old boat, fix up an old car," says Dale Daugherty, founder and publisher of Make magazine. "Tinkering was a way for a guy with a modest income to improve his life."

With the advent of the computer, hacking code became more fun than hacking objects, and the movement dropped underground, resurfacing as the bedrock ethos of punk-rock culture, later a mainstay at events like Burning Man. Over the past ten years, though, a leap from software back into hardware has occurred. "These days," says Daugherty, "there's a hands-on' imperative. People are really passionate about getting access to and control of the technology in their lives. We're back to hacking the physical."

And the physical has never been more hackable. Think of it this way: less than five years after Burt Rutan spent $26 million beating the aerospace giants at their own game, DIY Drones took them down with volunteer labor, a few toys, and a couple hundred dollars' worth of spare parts. "It's radical demonetization," says Anderson, "a true DIY story about using open-source design to reduce costs a hundredfold while keeping ninety percent functionality." The aerospace industry, Anderson feels, is ripe for such demonetization, and his vision should make some of the stodgier companies very nervous. "Two orders of magnitude in cost reduction was easy," he says. "We're now going for three."

For exactly these reasons, the Maker Movement has serious abundance potential. Cheap drones can ferry supplies to places such as Bangladesh, where monsoons wash out roads, or to Africa, where roads don't exist. Matternet, a Singularity University (SU) 10^9+ company, is planning an AI-enabled network of UAVs and recharging stations housed in shipping containers scattered throughout Africa. Orders are placed via smart phone. For villages disconnected from the global transportation network, this means that everything from replacement parts for farm machinery to medical supplies can now be shipped in via an autonomous QuadCopter--for less than six cents per kilogram-kilometer.

Conservation is another possible use for low-cost autonomous platforms. Knowing how many tigers are left in Siberia is critical to developing a protection plan, but with an area seven and a half million square miles, how do you count? A fleet of DIY drones could do the counting for us, or patrol rain forests for illegal logging, or hundreds of other suddenly affordable applications.

And UAVs are only one technology. Makers are now impacting just about every abundance-related field, from agriculture to robotics to renewable energy. Hopefully, you'll find this inspirational. One of this book's key messages is that anyone can take on a grand challenge. In less than five years, Chris Anderson went from knowing nothing about UAVs to revolutionizing the field. You too can start a community and make a contribution. And if software and hardware aren't your flavors of choice, how about wetware? As we shall see in the next section, groups of high school and college students have set out to hack the very stuff of life itself and launch the DIY bio moment.



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PHD Ventures Inc.
800 Corporate Pointe Suite 350
Culver City, California 90230
United States
(858) 952-6578

Wednesday, June 11, 2014

Fwd: [Part 2 of 4] The Walter White of Email




-------- Original Message --------
Subject: [Part 2 of 4] The Walter White of Email
Date: Wed, 11 Jun 2014 13:46:44 -0400
From: Zentrepreneur <info@zentrepreneur.com>
Reply-To: info@zentrepreneur.com
To: steve <im1@bydf.com>


I love the old Gary Halbert quote that "people open their mail over the trash."
 
Halbert is saying that you must be different… be compelling… to avoid your marketing message being discarded. Thrown away. Ignored by your prospects.
 
And he's right -
 
Because today, people check email with their finger hovering over the 'delete' key.
 
They're looking for any reason to ignore you.
 
To banish you from their inbox. Forever.
 
That's why if you don't immediately wrench your prospect's attention from whatever they're doing, your email is going to get deleted.
 
This means unsubscribes, zero impact, and zero sales.
 
And it means you never creating the business - or lifestyle - that you dream of.
 
But that's where…
 
=====================================
My Unique Email System Makes It Easy For You
=====================================
 
As you'll discover on the free workshop, my email system is different to everything else you've seen.
 
First, it will dramatically increase the number of people pulled towards your business. You'll stand out and be perceived as DIFFERENT. 
 
(And with 'different' comes 'attention'… and more sales.)
 
Next, it provides so much value, you'll actually have people THANK YOU for promotions you put out in the marketplace. Truthfully.
 
Plus, my system helps you squeeze massive profits from tiny email lists… even if it's your first try.
 
But, why is it so powerful?
 
Simply because it uses…
 
=====================================
The Same "Secret" That Made Breaking Bad 
One Of The Biggest TV Successes Of All Time!
=====================================
 
Yes - my email system "steals" the same secret that compels people to binge on an entire series of House of Cards… the first day the episodes are put on Netflix.
 
It's the very same secret that makes people go nuts over Game of Thrones.
 
The same secret that made Breaking Bad such compulsive viewing.
 
(A secret that - properly applied - can quickly turn you into the Walter White of email… with an ever-expanding empire and the freedom to do what you want… when you want...)
 
It's a secret that lets you write emails packed with so much tension, your list goes crazy with desire trying to buy from you.
 
What is it?
 
Well, it simply plays on the fact that...
 
…
 
...
 
[To Be Continued…]
 
Keep an eye on your inbox.

I'll reveal the "Breaking Bad" secret then.
 
(It's worth the wait.)
 
Plus, I'm going to obliterate one of the biggest myths in our industry.
 
(Something the gurus preach as "gospel", when frankly it couldn't be further from the truth…)
 
Hint? This is good news for most of us. 
 
Very good news indeed.
 
Catch you then,
 
Andre Chaperon
 
 
P.S. - Remember, your free email marketing workshop takes place on June 12th at 7PM (PDT/ BST). I'll be revealing 12 "hacks" you can instantly apply to make more sales in your emails. 
 
Make sure you've got it "locked in" your calendar already - this is a one-off training and won't be repeated…









 


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Fwd: UH-OH. (I blame JW.)




-------- Original Message --------
Subject: UH-OH. (I blame JW.)
Date: Wed, 11 Jun 2014 13:03:48 -0400 (EDT)
From: Frank Kern <support@frankkernhelpdesk.com>
To: stevescott@techacq.com


This is classic.

So I opened enrollment for Mass Conversion
yesterday and by 8:00, it was sold out.

The only problem is, I fell asleep around 7:30
and didn't get a chance to turn the site off until
this morning. (I have a 2-week old daughter so
the whole sleep thing is a little "off" right now
lol.)

Anyway - now it's over-sold, and I gotta figure
out how to accommodate these customers.

I BLAME JEFF WALKER.

That'll be my excuse. It's his fault.

Because the promotion for Mass Conversion was
a launch ...and I learned the whole launch process
from him.

And speaking of Jeff, did you know he's giving away
his new book here?

It's (surprisingly) called "LAUNCH", and it goes over
all the gory details, crazy twists, and brilliant tactics
he's learned after working on over $500 MILLION in
launch promotions.

Pretty cool!

Like I said - it's free. You just cover shipping, which is
negligible.

Get your copy here before it hits bookstores and he stops
giving it away.

Enjoy!

Frank

P.S. I learned some cool stuff on this launch and plan to
make a video for you later today with some updates.

This was an interesting experience.

First, it was the biggest NON-JV launch I've ever done.

So that's pretty cool. No affiliates or anything ...just little
ol' me.

Second, I did the entire thing in the midst of TOTAL
CHAOS and it went without a hitch.

Check this out.

Right before I pulled the trigger on the launch, my
daughter was born. (And newborns can sometimes
be challenging lol.)

Then - the very day I released video #1 for the launch,
I got SICK AS A DOG.

AND ...while I was sick as a dog, I had to be on stage
for a 200-person meeting ...with the average person
paying $15,000 to be there. (The meeting was FOUR DAYS!)

So it's not like I was operating under optimal conditions
lol.

BUT - still the biggest "non-affiliate" launch I've ever done.

So I'll show you what I learned as soon as I can make the
video.

In the meantime, check out Jeff's book. It's a REAL BOOK
and everything. Pretty cool!

(And a damn good read once you get past the lack of
car chases and bar fights.)

Get it here.

Here's my very subtle affiliate disclaimer, carefully hidden
at the bottom of the page. Barely noticeable, really ...because
the "fine print" looks just like "regular" print. That's how
we get you! Anyway - here it is:

When you get Jeff's book through this affiliate link, he will rudely refuse
to give me any money.

Which is very inconsiderate. His logic is that since the book is free
there's no actual money to split.

Him and his "math logic".

Whatever.

BUT - if you buy other stuff from him, he might send me some
commissions.

Which, really, is the right thing to do. I've got FOUR KIDS, JEFF.
C'MON!

Not that I'll use the commission for anything constructive, mind
you. Those kids can get jobs!

Me? Hell, I'ma take Jeff's affiliate check and blow it on really
expensive designer track suits.

The kind that are so fancy, you can't even tell 'em apart from
regular tracksuits.

Now that's quality!

So - if you think about it, when you get this free book ...you're
not just learning all there is to know about amazingly successful
product launches, you're also supporting the arts.

It's a win-win!



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 Opt out of email marketing

Frank Kern Inc
7660-H Fay Ave
PMB 307
La Jolla, California 92037
United States
(203) 466-2652



Monday, June 9, 2014

Fwd: Become the "secret sauce passed down generation to generation"




-------- Original Message --------
Subject: Become the "secret sauce passed down generation to generation"
Date: Sun, 8 Jun 2014 12:05:20 -0400 (EDT)
From: (GKIC) Darcy Juarez <info@gkic.com>
To: stevescott@techacq.com


A recent conversation about "secret" family recipes revealed a genius marketing technique.

 

While relaying "secret" ingredients from her grandmother's famous chicken and rice recipe, a friend noted it was the "Lipton Soup Mix" that gave the rice the special flavor everyone loved.

 

Instantly I thought of a few recipes I've been given that had a "secret" ingredient which actually turned out to be a commercial product...

 

Such as Progresso's Italian Bread Crumbs for a meatball recipe...or Hidden Valley Ranch dressing for a dip recipe.

 

Without even realizing it, friends, family members and neighbors give rock solid referrals through the recipes they share. In fact, these referrals are passed down from generation to generation.

 

And because you want your version of the dish to turn out every bit as yummy as when you tasted their recipe, you don't dare alter the ingredients. Especially when you are told the secret ingredient is "Brand X."

 

Imagine if you could devise a system like that for your business—one where people would refer your product specifically—in such a way that there was little to no chance the person would choose another product over yours. And this referral would be passed on to family members, neighbors, co-workers etc. without question.

 

Wouldn't that be awesome?

 

You bet it would.

 

You'd fill your pipeline with a constant flow of pre-sold leads who, without hesitation, would pay more for your product and most likely be lifelong customers.

 

You'd be less reliant on (or even eliminate) cold-calling and you'd have better, more loyal customers too.

 

The thing is... there is an elegant and sophisticated referral system that does just that.

 

And for two more days you can access it.

 
Click here to check it out now.

 

The newly released Ultimate No B.S. Referral Machine is a set of referral systems Dan Kennedy and his clients use to generate an endless flow of referrals who are predisposed to do business with you (even if you've been afraid to ask your customers for referrals.)

 

Designed to refer only the best customers, clients and patients, this system will cost almost nothing to implement, especially when compared to traditional marketing methods such as a yellow pages ad, a postcard campaign or Pay Per Click campaign.

 

Removing the mystery of how to attract warm customers that already trust and like you, this works in every niche or market including sales, law, chiropractic, financial advisor, plumber, restaurant owner, hairdresser, and many more.

 

Are you ready to stop chasing customers and instead easily attract the best possible customers?

 

"Yes, I want strategies to attract more referrals now!"

 

You'll discover how to generate referrals from customers effortlessly without having to motivate them or even ask them to refer people to you.

 

Dan reveals the elements of a referral toolkit and how to train your clients to use it.

 

Plus the secret to using referral rewards in an industry that doesn't allow rewards.

 

And you'll find out about several unlikely sources for referrals that you've probably never thought about.

Would you like to stop blowing money on ad campaigns that either bomb or only provide "looky-loos" and "newbies?"

 

Get it here now before missing out.

 

Through tomorrow only, you can take advantage of our introductory offer for the Ultimate No B.S. Referral Machine.

 

But that's not all.

 

When you take action by midnight tomorrow, June 9, 2014, you'll also receive two bonus gifts...FREE.

 

The first bonus is a blueprint of how Jimmy Vee and Travis Miller built their multi-million dollar business by generating customers pre-disposed to do business with them via referrals. Their business, Rich Dealers, was named one of the fastest growing companies in America by Inc. Magazine and their presentation at Info-SUMMIT (which you'll receive a DVD of) was not only a crowd favorite, but received an enthusiastic standing ovation.  

 

Your second bonus is Online Access to Lost Customer Reactivation Blueprint. New customers cost at least five times more to attract than previous customers. This blueprint gives you a plan to win back these lost customers who haven't purchased from you in a while.

Are you ready to find out the BEST techniques for winning customers, clients and patients?

 

Click her to get Lost Customer Reactivation Blueprint now for free

 

Discover the system that like shared recipes creates endless referrals that buy from you without resistance and in turn refer more of your ideal customers to you today.

 

 

Click here to get all the details

 

See you next time…unless I figure out how to automate that too,

Darcy Juarez, "Queen of Automation"   

GKIC Director of Marketing

 

P.S. I've got to be honest. When Dan shared these strategies, I thought to myself, "Wow! We really should be using all of these here at GKIC."

 

These really are the type of strategies that make it so easy for people to refer—just like sharing recipes. Of course, you don't have to take my word for it. You're backed up by GKIC's No B.S. 365-Day Guarantee which means you have a full year to go through the DVD's and transcripts and implement the referral systems Dan lays out for you.

 

If you feel Dan's strategies haven't provided   referrals that make a big impact on your bottom line, then let us know by calling your GKIC Concierge and returning your package. We'll give you a full refund.

 

Click here to get this now.

 
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8430 W. Bryn Mawr Ave.
Suite 500
Chicago, Illinois 60631
United States
(800) 871-0147




Monday, June 2, 2014

Fwd: 5 disruptive techs transforming retail




-------- Original Message --------
Subject: 5 disruptive techs transforming retail
Date: Sun, 1 Jun 2014 14:59:12 -0400 (EDT)
From: Peter Diamandis <peter@diamandis.com>
To: stevescott@techacq.com


Dear Steve,

Five technologies are converging to transform the retail shopping experience forever.

This is big. This isn't Amazon, it's Amazon x100. Very social, very local and very efficient.

This will impact multiple industries.

Though it applies to other retail, the example I'll share in this email is clothes shopping -- specifically, a new approach that will give you back massive amounts of time in your life and make the experience fun, fast and super-personalized.

Gone are the wasted hours in dressing rooms or combing through racks and finding nothing in your preferred size or style.

The five converging technologies are:

  1. 3D imaging
  2. Body-motion sensors
  3. Virtual reality headsets
  4. Virtual worlds
  5. Big data & AI

Let me give you a glimpse of the future.

Of course this doesn't just hit clothing. It hits every element related to retail, like buildings, labor and transportation.

First, let's look at the experience, and then we'll examine the tech behind it.

THE FUTURE RETAIL EXPERIENCE:

Here's one future of clothes shopping...

  • You won't drive to a store. Ever.
  • Eventually, clothing stores will go away, dematerialized and significantly demonetized -- just like Amazon has done to most bookstores.
  • Your body is scanned and the data file is private. It's your exact body on that exact day.
  • You put on your VR goggles, and appear in a virtual store. Zero time to get there. No traffic, no parking hassles, no walking across the mall to get to the store.
  • You enter YOUR personal clothing store. Everything in this store is your exact size. Everything fits. The store has every designer and every design on the planet. Forget "re"tail - this is "me"tail.
  • Your friend, who you called a few minutes ago, joins you via their VR headset, and he or she sees everything you see. The experience is social and fun.
  • You voice what you're looking for: "Red high-heeled shoes to match my new dress, which has a long black skirt." Suddenly (think the movie Matrix), racks of perfectly fitting products appear like magic.
  • You can ask an AI advisor (online and listening) for help. Presto, a fashion show materializes before your very eyes. Every model walking down the runway looks like you and is wearing a different combination of clothing.
  • When you see an outfit you like, you just point and instantly, your virtual self is wearing it. No frustration of getting undressed or dressed. Mirrors all around allow you to see your virtual self from every angle.
  • As you move in real life, your virtual reflection the mirror moves in exact sync. It feels and looks just like you are looking at yourself in the mirror.
  • You wonder aloud how these virtual shoes would look with a particular blouse in your closet at home. No problem: every piece of physical clothing you own in the real world is also available for you to wear in this virtual world. You ask, and instantly you're wearing it.
  • When you're done, and you have the exact, perfect clothes you need, you pay the bill and your clothes arrive the next day. (And, if the warehouse or robotic manufacturer is local, perhaps the same day.)
  • Oh, and by the way, the cost for an outfit is at least half of what they are today -- no middle man.

THE TECH BEHIND IT:

Let's begin with 3D imaging. It's now possible to have your body 3D imaged from head to toe at a sub-millimeter accuracy, showing every ripple of muscle or cellulite, to allow the perfect-fitting jeans or shoes.

How? This technology is breaking out (from deceptive to disruptive) right now. First, it may be derivatives of Microsoft's Kinect, or Google's new Project Tango. As Google demonstrated in February, this technology gives smartphones the ability to do realistic 3D mapping. Your phone will be able to create 250 million 3D measurements per second to build a 3D model.

Next, body motion sensors. Imagine wearing low-cost, lightweight sensors that pick up your body's precise movements and replicate them perfectly in a virtual world. As you raise your arms, twirl around, flex your muscles or do your best runway walk, the sensors gather real-time data and reflect those movements in a virtual world.

This technology exists. Developed originally for the video game world, PrioVR came out of, naturally, a successful Kickstarter campaign. See PrioVR in action here: www.priovr.com

Next, let's consider the future of virtual reality worlds. In past blogs I've mentioned my friend Philip Rosedale, the creator of Second Life. His new company High Fidelity is working towards creating virtual worlds with the fidelity of James Cameron's movie Avatar. Remember how beautiful and real that animation looked? Imagine stepping into that world from your living room.

The next piece of tech is the Oculus Rift VR headset -- virtual reality goggles you wear to enter into a virtual world. I recently wrote about this company, started by Palmer Luckey. Just 18 months after a $2.5 million Kickstarter campaign in Aug 2012, Facebook acquired Oculus VR for $2 billion. From what I've seen, their next generation of headgear, DK2, is nothing less than spectacular. Check it out here: www.oculusvr.com

Big data and artificial intelligence are the final pieces of converging technology. Imagine data on every piece of clothing available in the world, and artificial intelligence (think IBM's Watson) able to understand and advise you on fashion and fashion trends.

HOW YOU CAN LEARN MORE:

So that's it: A glimpse at clothes shopping in the future.

This is the sort of content and conversations we discuss at Abundance 360 -- the convergence of technology leading to the dematerialization, demonetization and democratization of products, services and industries.

How would you prepare your business and your family if you knew what the future would look like today?

If you'd like personal coaching from me on this and want to learn more, head to www.a360.com. And if you want a deep dive into any of these technologies, consider coming to Singularity University's Executive Programs.

Share this email with your friends, especially if they love to shop or are in the retail industry.

We are living toward incredible times where the only constant is change, and the rate of change is increasing.

Best wishes,
Peter

P.S. I'm going to begin sharing my tech-focused insights like this each weekend. If you want your friends, colleagues and family to be on the same page, send them to www.diamandis.com to sign up for my blogs.

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Peter H. Diamandis, MD Chairman/CEO, X PRIZE Foundation
Proud Author of the NYTimes Bestseller: Abundance - the Future is Better Than You Think



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