Wednesday, December 30, 2015
Tuesday, December 22, 2015
Fwd: End the Year with Our Favorite Talks of 2015
---------- Forwarded message ---------- From: Eric Ries & Team at Lean Startup Co. <confnews@leanstartup.co> Date: Tue, Dec 22, 2015 at 12:11 PM Subject: End the Year with Our Favorite Talks of 2015 To: steve <stevescott@techacq.com>
|
Sunday, December 20, 2015
Fwd: driving innovation: part 2
Last week, I wrote about increasing innovation in your company.
This week, in Part 2, we'll talk about how to create the right environment and incentives for innovation to flourish.
Today's blog outlines a few key ideas and strategies I've found to be extremely effective.
[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]
Fear of Failure =Fear of Innovation
The day before something is truly a breakthrough, it's a crazy idea.
But few companies actually try crazy ideas -- especially the most successful ones.
Fear of failure paralyzes creativity, stops risk taking, and ultimately slows innovation down to a halt.
Why do people fear failure?
Three principal reasons…
- Fear impacting their reputation: "If I fail, I won't get the promotion."
- Fear of losing time: "I've invested two years of my life, we can't fail now!"
- Fear of losing money: "I've invested way too much money, we can't fail now!"
How do you minimize fear of failure?
The right environment and the right incentives.
The 5-5-5 Program
A decade ago, Michael Schrage, a Research Fellow at MIT's Sloan School, shared an elegant idea with me for creating a conducive environment for innovation in your company. He called it the 5-5-5 Program. Below is my variation on his concept.
Here's the basic idea:
Teams of 5: Break your company (division, group, etc.) into teams of five people. Try to maximize diversity in the group (gender, age, expertise).
Why 5 people? There's no "CEO" of a team of 5 people. There's no need for an org chart or a communication plan. Information flows freely and there's reasonable idea diversity. This is similar to Jeff Bezos' 'two-pizza rule'… an ideal working team size.
$500 or $5,000: Next allocate a budget for each of the teams… Something on the order of $500 to $5,000. This is the amount of money each team will spend during this program – enough money for the team to try a few experiments, without breaking the corporate piggy bank.
5 Days or 5 Weeks: Give the teams a fixed (short) amount of time to run a number of experiments to see if their idea has merit and gets traction. The amount of time is sufficiently short such that there are no negative consequences if nothing useful materializes.
Here are your instructions and parameters to your competing teams:
- Principle 1: Most Exciting Results -- Make it clear that you are looking for the "Most Exciting" results (or, in some cases, the "Most Specific" results). This will encourage teams to get creative and test "crazy" ideas that might have been distracting or taboo in any other context.
For example, you might say: "I want you to try risky, crazy ideas. I want you to experiment. I want you to try a few ideas that haven't been tried in our company before. I expect that most ideas won't succeed, and that's okay. Have fun with this. My goal is to reward creativity. Surprise me!" - Principle 2: Failure is Okay – Remind teams that failure is okay. The only failure that is not acceptable is that they don't try new and different Ideas. Communicate the notion that small ideas won't get your attention.
- Principle 3: The Best Idea Wins – This is a competition, and the best idea, as determined by your executive team or companywide vote, wins the game. Depending on your bandwidth or budget, offer a compelling, exciting reward for the best idea. Perhaps offer to fund and implement the best idea(s).
- Principle 4: Collaboration is Key – Finally, remind the groups that if any one team succeeds in reaching the target, the whole company wins. Encourage collaboration and tell them that teams that collaborate will also be rewarded. You need to drive collaboration to increase the probability of great ideas bubbling to the top, and even collaboration across teams.
Remember -- it's critical that your team collects data on their experiments. Data is everything, so make sure they've identified their targets and understand their key performance indicators (KPIs).
Now, run the experiment.
You may be shocked by the results – the creativity and originality of your own employees is astounding.
Darwin's Theory of Innovation
As it turns out, Darwin's theory from On The Origin of Species also holds true for the Origin (and Evolution) of Ideas (i.e. Innovation).
The same conditions that increase the rate of biological evolution also drive the greatest rate of idea generation.
When Darwin wrote the Origin of Species in 1859, he discussed three primary conditions as the drivers for "Speciation" (the formation of new species):
- Small gene pool (small breeding group)
- High evolutionary selection pressures
- Geographic isolation
Metaphorically speaking, "speciation" is very similar to "ideation," or the formation of new ideas.
And interestingly, the same conditions that led to speciation also lead to ideation.
Small Gene Pool = Small Team Size: As discussed in the 5-5-5 segment above, small diverse teams ranging in size from five to eight are ideal for breeding new ideas. Having too large a group can create artificial social pressures that prevent individuals from raising their hands or taking risks. Beyond this, larger groups typically have too many naysayers that tend to squelch outlier ideas.
High evolutionary selection pressures: Historically, we've seen incredible innovation during times of war (e.g. Kelly Johnson's Skunkworks inventing the first jet aircraft in 1945). High-pressure environments incentivize people to try crazy 'Hail Mary' ideas, and while most fail, if one works, it is usually a true innovation.
Geographic Isolation: Place your "innovation team" outside the mother ship, far away from the hordes that will tell them how "crazy" their ideas are. True innovation is massively disruptive and the average employee hates disruptive change. Steve Jobs isolated his Macintosh team far away from the rest of Apple and proudly flew a pirate flag above the building.
Join Me
This is the sort of conversation we explore at my 250-person executive mastermind group called Abundance 360.
The program is highly selective. If you'd like to be considered, apply here.
Share this with your friends, especially if they are interested in any of the areas outlined above.
P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to Diamandis.com and sign up for this and Abundance Insider.
P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast
PHD Ventures , 800 Corporate Pointe, Culver City, CA 90230
This email has been checked for viruses by Avast antivirus software. |
Monday, December 14, 2015
Fwd: Notes for today's script writing webinar + everything you need to know abou class today
-------- Forwarded Message --------
Subject: | Notes for today's script writing webinar + everything you need to know abou class today |
---|---|
Date: | Sun, 13 Dec 2015 11:09:41 -0500 (EST) |
From: | Eric@ericlofholm.com |
To: | stevescott@techacq.com |
Dear Steve,
You are registered for the Script Writing Webinar today from 9-4 pm pacific.
Here is everything you need to know about class today.
This is the Facebook group we will be using if you want to interact on Facebook during class.
https://www.facebook.com/groups/ELIsaleschampion/
This is the Twitter page we are using if you want to interact on Twitter
http://twubs.com/EricLofholmSystem
These are the login instructions.
To join the webinar go to: www.joinwebinar.com
Enter Webinar ID: 133-490-635 and your email
To listen over the phone dial: (914) 614-3221 Access Code: 958-855-081
You will be writing 2 scripts in class today. These are the notes we will be going over in class.
Have a great session with me today!
Appointment Setting
Your outcome when you set an appointment is to set an appointment. It is not to sell a product or service.
There is a teeter-totter in the mind of your prospect. On one side is time and on the other side is value
The basic premise is you are asking the prospect for their time. You must show them the value they are going to receive for giving you there time.
My definition of an appointment is anytime you can get your message in front of your prospect where they can make a buying decision.
I book the following type of appointments:
- 1:1 phone
- 1:1 face to face
- Coffee meetings
- Webinars
- Conference calls
- Front of the room speaking
- Get people in front of my videos
- Emails where there is an offer
Niche appointments
You don't have to call it an appointment
Free 2016 planning coaching session
Free script critique
Free seminar
Where you are inviting make it special
The benefits of the appointment are different than the benefits of your product or service. Consider communicating some of the following benefits.
- Fun
- Networking
- Get your questions answered
- You will learn great ideas/I will share with you great ideas
- You will understand how I can help you
- I will share with you what other properties have sold for in the area
- There is nothing to buy (use only if you are doing a 2 call close)
- We are having a great speaker
- Communicate possibilities
- Health possibilities
- Wealth possibilities
- ______ possibilities
This is the basic structure I use when booking an appointment.
- This is who I am.
- This is why I am calling.
- This is what I would like to do.
- Would you like to do it?
When booking an appointment you need to close it. Here are some final, final closes.
How do you feel about scheduling an appointment?
I am open on Tuesday or Wednesday at 4. What would work best for you?
I would like to pop in for a few minutes next week to share a quick idea with you. Does that work for you?
Would you like to schedule an appointment?
Let's have coffee. I am buying.
Sample Appointment
Who would I speak with in regards to being a guest speaker at your office?
You would need to speak with ____?
Can you transfer me please?
Hi this is _____
Hi ____, how are you today? Let them respond.
This is Eric Lofholm. I am the president of Eric Lofholm International. We are a Rocklin based sales training firm. The reason for the call today is I am teaching a 1 day sales mastery seminar in your area. Because of that event I am coming to offices like yours and doing 30-45 minute complimentary sales trainings on the topic of your choice.
Popular topics are Time Management, How to Close, and How to Set Unlimited Appointments.
How do you feel about me being a guest speaker at one of your upcoming sales meetings?
Sample Email
Subject: Sales Training Info from Eric Lofholm
Hi _______,
It was great speaking with you today. Here is the information about the free, motivational workshop we are offering.
Here is a link to a webpage where our founder, Eric Lofholm explains how it works on a short video. To watch the video go to http://saleschampion.com/go/freetraining/
We are offering you and your sales team a 30 to 45 minute customized sales training on the topic of your choice.
Popular topics include:
1. How to Close
2. The Mindset of a Sales Champion
3. How to Generate Unlimited Referrals
4. How to Sell in the New Economy
5. How to Set and Achieve your Goals
The benefit to you is:
1. Your team will receive a motivational, professional sales training from an Eric Lofholm Trainer.
2. Everyone in the meeting will get a least 1 great idea they can immediately implement.
3. The intention of the meeting is for our trainer to deliver information to your team to help them make more sales.
There is at least one person on your team that could really benefit from hearing a positive, uplifting message about increasing sales.
How it works is one of our trainers would join you at an upcoming meeting. The training would be delivered on a conference call, webinar or onsite. We can provide the conference call line or webinar if you need us to.
There is no charge for the workshop. All we ask for is 5 minutes at the end to introduce a sales increasing program to your team.
To request a workshop for your team simply reply to this email. I will phone you back to answer any questions that you have and to schedule the workshop. Once the workshop is scheduled your trainer will phone you to customize the workshop for you and your team.
Success,
Your name
Sample Email 2
Subject: I was referred to you by Michael Price ??Eric, ??I am very impressed with your background and your web site! ??One of my publishing clients, Michael Price has referred me to you. He mentioned that he recently attended one of your workshops and learned of your goal of getting your book published in 2008? ??As a best-selling author, and publishing coach, I can help you achieve this goal if you are serious about releasing your book this year. I will be mailing you a copy of my book and publishing package for your review. When you get a moment, please call or email if you are interested in a complimentary publishing consultation. ??
Respectfully: ??
PATRICK SNOW ?Best-Selling Author - International Speaker ?
Publishing Coach - Internet Entrepreneur ?www.CreateYourOwnDestiny.com ?www.BestSellerPublishingCoaching.com ?
P.O. Box 10864 - Bainbridge Island, WA 98110 ?
Office: 800.951.7721 Cell: 206.310.1200
Sample Social Media Direct Message on Facebook
Hi Eric,
I saw your training through Joe Syverson. Excellent information! You truly deliver the techniques in a way that people can actually use them and take action.
Would like to connect with you about collaborating. I train hundreds of networkers every week.
My mobile is 815-985-xxxx, what is the best number to reach you at?
Sample Social Media Message on Facebook
Hi Rodney,
I am doing a free 3-hour sales training in Denver next Wed. It is from 830 to 1130.
Can you help me get the word out?
I can give you 2 min from the front of the room to promote ceo space
Sample Social Media Message on Facebook
Hi Clate, I have a vision to build my sales training company to 1,000,000 clients. I am looking for a CRM to refer my clients to. Since I am a client of yours I wanted to speak with you about my vision and see if we should pursue a conversation. I am requesting 15 minutes to explore this with you. Let me know if you are open to a conversation
Hi Frank,
I am going to be in town teaching a seminar for a client.
While I am in NY I want to do a 3 hour free event.
www.saleschampion.com
I would love to hear any ideas you have.
Eric
Assignment
Write an appointment setting script or an appointment setting template
The Close
Sections of the close
- Transition into the close
- Body of the close
- Final, final close
Transition into the close
- What I would like to do now is share with you how I work with clients like you.
- What I would like to do now is share with you how my ongoing coaching program works.
- What I would like to do now is share with you the next step if you would like to work with me
Body of the close
- In the body of the close you are going to explain the offer.
Final, final close
This is the final sentence you say when you ask for the order
Examples of final, final closes
- Are you ready to get started?
- Sign here please
- You can start with a 1-month supply or a 3-month supply. What works best for you?
- To order go to www.buymyproduct.com.
- To order call (888) 888-8888
- Click the "Buy" button to order
- To register simply fill out this form and fax it back to (916) 654-9445
How do you feel close
- How do you feel about scheduling an appointment today?
- How do you feel about helping me out with a few referrals today?
- How do you feel about getting started today?
Closing is as easy as 1,2,3
- Make a laundry list of the components of the close.
- Put the components in order to create a closing outline.
- Write a mini script for each section of the outline
1. Make a laundry list of the components of the close.
Components of the close
- Price
- Guarantee / Warranty
- Length of contract
- Incentive for buying today
- Method of payment
- Terms of payment
- Bonuses
- Scarcity
- Call to action
- Explain the offer
- Consequences of not taking action
2. Put the components in order to create a closing outline.
- Name of program
- What is included
- What you will learn
- Bonus
- Total value of the program
- Guarantee
- Price discount for taking action
Close template for coaching
- Scarcity
- How it works
- Investment
- Guarantee
- Call to action
3. Write a mini script for each section of the outline.
Coaching Enrollment Close
- What I would like to do now is spend a few minutes with you and let you know how my coaching program works.
- Do you believe by working with a coach you would be more likely to follow through on your goals and commitments? Let them respond.
- Here is how my coaching program works.
- The investment in the program is $250 per month or $500 per month.
- For $250 you would receive 2 30-minute calls.
- For $500 you would receive 4 30-minute calls.
- The maximum number of clients I work with is 20
- I guarantee the program is going to help you. The way the guarantee works is if you are unhappy for any reason during the first 30 days I will give you a full refund. At the end of 30 days the program goes to month-to-month. You can stay in the program as long as you are receiving benefit.
- Would you like to be one of the 20 clients I work with?
- Would you like to do 2 calls or 4 calls per month?
- You can pay month-to-month or if you prepay 3 months you will receive the 4th month at no charge. What would work best for you? We accept all major credit cards. Which credit card would you like to use?
Telemarketing Close
- I am so excited to be able to offer you our Sales Presentation Boot Camp. There is no training program or seminar in the world like this program. Eric is one of the best script writers in the world. He will be sharing with you his proven formulas so you can incorporate them into your scripts.
- At the Sales Presentation Boot Camp Eric will teach you how to create a winning sales presentation. The program is on Saturday and Sunday December 8-9 in San Diego.
- The program starts with a 4 week teleseminar to prepare you for the boot camp.
- Here is the call schedule
- Call 1 Set Your Goal – Outline - Close
- Call 2 Identify Stories – Identify Benefits
- Call 3 Opening – Probing Questions
- Call 4 Put is All Together
- The investment is $1,995.
- We have just added a special bonus. It is called the Script Writing Club. Here is how it works.
- Lifetime Membership into the Script Writing Club
- Lifetime Membership into the Script Writing Club
- Repeat the Sales Presentation Boot Camp as often as you want for life
- Access to numerous bonus script writing conference calls and podcasts
- Private Web Site Access to scripts Eric has written.
- This bonus is valued at $2,000.
- The program is backed by a 100% money back guarantee. If after attending the program you are unhappy for any reason we will refund your tuition 100%.
- Lastly we have a $1000 early bird discount making your total investment only $995. Would you like to register for the program?
Success Assignment
Write down your close word –for-word.
The assignment is to write down your close word –for-word.
The assignment is not to write the perfect close
To change your email address or unsubscribe,
Eric Lofholm International, Inc 6518 Lonetree Blvd Suite 178 Rocklin, California 95765 United States (916) 789-9966
This email has been checked for viruses by Avast antivirus software. |
Sunday, December 13, 2015
Fw: driving innovation: part-1
From: Peter Diamandis <peter@diamandis.com> Sent: Sunday, December 13, 2015 10:15 AM To: STeve Reply To: peter@diamandis.com Subject: driving innovation: part-1 |
Where do you get your most innovative ideas?
How do you increase the rate of innovation in your company?
It's probably the most important question a CEO or entrepreneur can ask.
Today's blog (part 1 of 2) outlines some of the most powerful ideas I've learned for stimulating solutions to your problems.
Here are three strategies to increase the rate of novel idea generation in your company.
[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]
Mash-Ups Matter
As Matt Ridley famously described in The Rational Optimist – it's important for "ideas to have sex."
This is how new ideas are made -- I merge your idea and my idea and it becomes something new and valuable.
As you might imagine, if new idea generation is a function of "idea interaction," then the rate of people interacting matters a lot.
For most of human history, human populations were spread out over vast distances and interaction was limited.
More recently, we've been moving into cities:
- In the 1950s, 7% of the population lived in cities.
- Today, a little over 38% of people live in cities.
- By 2050, 70% of the world's population will live in cities.
Intuitively enough, as the rate of urbanization (and the density of a group of people) increased, so too did the rate of invention – one study suggests that doubling a city's population drives a 15% increase in income, wealth and innovation.
This principle is equally applicable to your business. Here are a few ideas:
- Use an Open Office Layout: Open environments encourage interaction and random conversations. They allow for the free flow and exchange of ideas.
- Design Spaces for Employee Interaction: When Steve Jobs was designing the new headquarters for Pixar, he obsessed over how the atrium should be structured. Jobs was very particular about where the bathrooms were placed in Pixar's office because he wanted "serendipitous personal encounters" to occur.
- Unconference Your Team: One fun way to drive employee idea exchange is called an 'Unconference'. Say you have 100 people in your group. Allocate 40 speaking slots (say 5 different rooms with 8 timeslots of 10 minutes each). Then, ask people to pick a spot and sign up to give a 10-minute talk on any subject, personal or professional. All of a sudden you have a random agenda that's been populated by your employees. You will be amazed to see what comes out when people are given a platform to share their passions.
- Allow Ideas to Come from All Levels of Your Organization: As a manager, you might pay more attention to your VP than you do to the person who works in the mailroom. But breakthrough ideas can come from unexpected places. Make sure you have a communication outlet that allows ideas to bubble up from anywhere, across disciplines and layers of the organization.
The Power of Constraints
You've probably heard the phrase "Think outside the box" (a thousand times).
The truth is: to be really innovative, you need to start thinking in a really small box.
Let me explain.
When you give people a hard problem, and then give them unlimited resources to solve it, they typically take a conservative route… spending a lot of money and taking a lot of time in an effort to avoid failure. It's human nature.
However, when you ask them to deliver 10x performance, with severely limited resources (i.e. 1/10th the budget and 1/10th the time), it drives invention and innovation.
Typically, one of two results emerge:
- Participants shrug their shoulders and say, "That's crazy, it can't be done." They write it off immediately, and they're out of the game (this is what the majority of people do).
- A few brave souls will give it a try. Knowing that the old ways can't possibly work, they start with a clean sheet of paper and invent new approaches. Even if they don't succeed, they will pioneer new strategies that didn't exist before.
This is effectively what I did with the Ansari XPRIZE. I put out a highly constrained challenge – just $10 million, for a 3-person spaceship flying twice to space within two weeks.
Musk did this with Tesla, creating an epic car company with no legacy, no unions, no old factories and no old approaches.
Key Takeaway: Create hyper-constraints on your team. Set a difficult goal driven by a powerful massively transformative purpose and incentivize them to try new ways of attacking the problems you want solved.
Young & Naive Drives Innovation
We have an age bias in most companies. We tend to give the oldest, most experienced people the hardest jobs and the most responsibilities.
But history tells us that if you want true innovation, give the hardest, craziest challenges to the youth (or at least youthfully minded) in your company.
Here's some backup for that claim…
At what age do you think most Noble Laureates do their prize winning work? Not win their medal, but actually publish the research?
Turns out, it's in their mid to late twenties. A few examples, Nobel and otherwise, follow.
- Albert Einstein was 26 when he published the Special Theory of Relativity.
- Jonas Salk was 30 when the March of Dimes funded his polio research.
- James Watson was 25 when he co-published his breakthrough scientific paper on DNA.
- Isaac Newton was 23 when he began inventing calculus.
- Marie Curie began investigating radioactivity at age 30 and earned two Nobel Prizes by age 45.
- Galileo published his first piece at age 22, and began experimenting with falling objects in his late 20s.
What do you think was the average age of the engineers who invented the Apollo program in the 1960's (designed the propulsion, guidance, etc.)?
It was about 27 years old.
Fast forward 30 - 40 years to the dot.com revolution… What was the average age of the innovators building the startups we know and love? Microsoft, Apple, Google, Paypal, Facebook, etc.
Again, they were in their 20's.
As Pearl S. Buck, the first woman to win the Nobel Prize in Literature, said, "The young do not know enough to be prudent, and therefore they attempt the impossible… and achieve it, generation after generation."
My point -- be careful of your age bias.
It shows up everywhere… Check out these stats from the National Institute of Health (NIH), where funding is increasingly goes to older researchers.
- In 1980, 10% of all NIH grants went to 'young researchers' – between the age of 31 and 33.
- In 2006, only 1% went to 'young researchers'.
- In 2007, more grants were given to 70-year-old researchers than those under age 30.
Make sure to provide an open environment where your youngest (both physically and mentally) aren't afraid to share their ideas and test their assumptions.
Finally, remember, "the day before something is a breakthrough, it's a crazy idea."
Where in your organization do you allow your teams to try crazy ideas?
More on this next week in Part 2 of this blog where we'll take a look at how to try some crazy (brilliant) ideas.
Join Me
This is the sort of conversation we explore at my 250-person executive mastermind group called Abundance 360.
The program is highly selective. If you'd like to be considered, apply here.
Share this with your friends, especially if they are interested in any of the areas outlined above.
P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to Diamandis.com and sign up for this and Abundance Insider.
P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast
PHD Ventures , 800 Corporate Pointe, Culver City, CA 90230
Fw: driving innovation: part-1
From: Peter Diamandis <peter@diamandis.com> Sent: Sunday, December 13, 2015 10:15 AM To: STeve Reply To: peter@diamandis.com Subject: driving innovation: part-1 |
Where do you get your most innovative ideas?
How do you increase the rate of innovation in your company?
It's probably the most important question a CEO or entrepreneur can ask.
Today's blog (part 1 of 2) outlines some of the most powerful ideas I've learned for stimulating solutions to your problems.
Here are three strategies to increase the rate of novel idea generation in your company.
[ Click to Tweet about this (you can edit before sending): http://ctt.ec/KWYB9 ]
Mash-Ups Matter
As Matt Ridley famously described in The Rational Optimist – it's important for "ideas to have sex."
This is how new ideas are made -- I merge your idea and my idea and it becomes something new and valuable.
As you might imagine, if new idea generation is a function of "idea interaction," then the rate of people interacting matters a lot.
For most of human history, human populations were spread out over vast distances and interaction was limited.
More recently, we've been moving into cities:
- In the 1950s, 7% of the population lived in cities.
- Today, a little over 38% of people live in cities.
- By 2050, 70% of the world's population will live in cities.
Intuitively enough, as the rate of urbanization (and the density of a group of people) increased, so too did the rate of invention – one study suggests that doubling a city's population drives a 15% increase in income, wealth and innovation.
This principle is equally applicable to your business. Here are a few ideas:
- Use an Open Office Layout: Open environments encourage interaction and random conversations. They allow for the free flow and exchange of ideas.
- Design Spaces for Employee Interaction: When Steve Jobs was designing the new headquarters for Pixar, he obsessed over how the atrium should be structured. Jobs was very particular about where the bathrooms were placed in Pixar's office because he wanted "serendipitous personal encounters" to occur.
- Unconference Your Team: One fun way to drive employee idea exchange is called an 'Unconference'. Say you have 100 people in your group. Allocate 40 speaking slots (say 5 different rooms with 8 timeslots of 10 minutes each). Then, ask people to pick a spot and sign up to give a 10-minute talk on any subject, personal or professional. All of a sudden you have a random agenda that's been populated by your employees. You will be amazed to see what comes out when people are given a platform to share their passions.
- Allow Ideas to Come from All Levels of Your Organization: As a manager, you might pay more attention to your VP than you do to the person who works in the mailroom. But breakthrough ideas can come from unexpected places. Make sure you have a communication outlet that allows ideas to bubble up from anywhere, across disciplines and layers of the organization.
The Power of Constraints
You've probably heard the phrase "Think outside the box" (a thousand times).
The truth is: to be really innovative, you need to start thinking in a really small box.
Let me explain.
When you give people a hard problem, and then give them unlimited resources to solve it, they typically take a conservative route… spending a lot of money and taking a lot of time in an effort to avoid failure. It's human nature.
However, when you ask them to deliver 10x performance, with severely limited resources (i.e. 1/10th the budget and 1/10th the time), it drives invention and innovation.
Typically, one of two results emerge:
- Participants shrug their shoulders and say, "That's crazy, it can't be done." They write it off immediately, and they're out of the game (this is what the majority of people do).
- A few brave souls will give it a try. Knowing that the old ways can't possibly work, they start with a clean sheet of paper and invent new approaches. Even if they don't succeed, they will pioneer new strategies that didn't exist before.
This is effectively what I did with the Ansari XPRIZE. I put out a highly constrained challenge – just $10 million, for a 3-person spaceship flying twice to space within two weeks.
Musk did this with Tesla, creating an epic car company with no legacy, no unions, no old factories and no old approaches.
Key Takeaway: Create hyper-constraints on your team. Set a difficult goal driven by a powerful massively transformative purpose and incentivize them to try new ways of attacking the problems you want solved.
Young & Naive Drives Innovation
We have an age bias in most companies. We tend to give the oldest, most experienced people the hardest jobs and the most responsibilities.
But history tells us that if you want true innovation, give the hardest, craziest challenges to the youth (or at least youthfully minded) in your company.
Here's some backup for that claim…
At what age do you think most Noble Laureates do their prize winning work? Not win their medal, but actually publish the research?
Turns out, it's in their mid to late twenties. A few examples, Nobel and otherwise, follow.
- Albert Einstein was 26 when he published the Special Theory of Relativity.
- Jonas Salk was 30 when the March of Dimes funded his polio research.
- James Watson was 25 when he co-published his breakthrough scientific paper on DNA.
- Isaac Newton was 23 when he began inventing calculus.
- Marie Curie began investigating radioactivity at age 30 and earned two Nobel Prizes by age 45.
- Galileo published his first piece at age 22, and began experimenting with falling objects in his late 20s.
What do you think was the average age of the engineers who invented the Apollo program in the 1960's (designed the propulsion, guidance, etc.)?
It was about 27 years old.
Fast forward 30 - 40 years to the dot.com revolution… What was the average age of the innovators building the startups we know and love? Microsoft, Apple, Google, Paypal, Facebook, etc.
Again, they were in their 20's.
As Pearl S. Buck, the first woman to win the Nobel Prize in Literature, said, "The young do not know enough to be prudent, and therefore they attempt the impossible… and achieve it, generation after generation."
My point -- be careful of your age bias.
It shows up everywhere… Check out these stats from the National Institute of Health (NIH), where funding is increasingly goes to older researchers.
- In 1980, 10% of all NIH grants went to 'young researchers' – between the age of 31 and 33.
- In 2006, only 1% went to 'young researchers'.
- In 2007, more grants were given to 70-year-old researchers than those under age 30.
Make sure to provide an open environment where your youngest (both physically and mentally) aren't afraid to share their ideas and test their assumptions.
Finally, remember, "the day before something is a breakthrough, it's a crazy idea."
Where in your organization do you allow your teams to try crazy ideas?
More on this next week in Part 2 of this blog where we'll take a look at how to try some crazy (brilliant) ideas.
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